This audiobook is designed to be useful to everyone from beginning website owners to intermediate and advanced website developers and marketers. The opening chapters cover the basics, before Colascione dives into the more detailed information that people need to build, market and maintain a successful website on Google. The progression takes listeners from the starting point of registering their domain name all the way through website editing software, and to Search Engine Optimization for developed sites, including insight into the most sophisticated search engine algorithms, like Google Panda and Google Penguin, which ultimately determine how high websites are ranked. The first few chapters cover domain names and web hosting as well as IP's, DNS, website builders, web-editing software, like Dreamweaver and Photoshop, and how to get a site started. Do not let this initial simplicity fool you. After the basics are out of the way, the book covers Search Engine Optimization specifically for Google and how you should go about building and optimizing a website. There are several chapters on text links, due to the importance they play in search visibility, and what to avoid (Google Penguin), as well as what to go after. After the semi-intermediate topics are out of the way, the listener dives into search algorithms, advanced content marketing, reputation management, social media, some strategic ideas, and most of the new things Google is doing. Finally, together with the author, the listener tears deep into some Google Patents, specifically, DOCUMENT SCORING BASED ON DOCUMENT CONTENT UPDATE (Google Panda/Content Freshness) and METHOD FOR NODE RANKING IN A LINKED DATABASE (PageRank/Links), all of which are extremely relevant to what is happening with today's advanced algorithms. The book concludes with advice and predictions from the author for the future. This book is about fully understanding everything to do with your website and what it means to Goo 1. Language: English. Narrator: John Eastman. Audio sample: http://samples.audible.de/bk/acx0/013637/bk_acx0_013637_sample.mp3. Digital audiobook in aax.
A revealing look at how negative biases against women of color are embedded in search engine results and algorithms. Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color. Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance - operating as a source for email, a major vehicle for primary and secondary school learning, and beyond - understanding and reversing these disquieting trends and discriminatory practices is of utmost importance. An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Shayna Small. Audio sample: http://samples.audible.de/bk/adbl/034011/bk_adbl_034011_sample.mp3. Digital audiobook in aax.
Facebook + SEO: the most powerful Internet marketing tools of the 21st century? If you've ever tried to use search engine optimization but failed to get the web traffic your content deserves, then you know that learning SEO is confusing if not outright daunting. Where to start? Now take Facebook: A colossal entity with over one billion daily users interacting with each other and checking their newsfeed constantly - any smart digital entrepreneur will recognize the utmost importance of effectively using Facebook - the most powerful form of social media - to their advantage. Gain an in-depth understanding of: Organic vs. inorganic content Facebook Reach and FB Boost system, promoted posts and native advertising Current EdgeRank developments Structure of a campaign advertising system: affinity, weight, and time decay Facebook Insights - metrics and pages to watch How to master advanced Facebook strategies: FB conversion pixel, FB custom audience pixel, FB retargeting, FB conversion testing and FB conversion lift tests Eight most recent FB advances and the importance of staying current FB profile development, ads manager apps, powerful complementing marketing options Dozens of proven insider FB tips FB marketing algorithms Optimize Google's algorithms - Panda, Hummingbird, Penguin, and Mobilegeddon Utilize Google AdWords, Google Now, and personalized search Create content that attracts both readers and search engines Content marketing strategies to attract visitors from search engines Understand how to generate money-making keywords Optimize Google's algorithms Much, much more! Facebook Marketing + SEO 2016 is your comprehensive, must-have guide on how master the complex labyrinth of Facebook and optimize your internet marketing efforts to yield the greatest res 1. Language: English. Narrator: Jeff Machado, Paul Cartwright, Kevin Gillispie. Audio sample: http://samples.audible.de/bk/acx0/074428/bk_acx0_074428_sample.mp3. Digital audiobook in aax.
Over the last 15 years, internet marketing has exploded exponentially. Every year, tens of thousands of people jump into it. As these people learn more and more, it doesn't take long before they learn about SEO. It's by far the most popular free method to drive traffic. The problem with SEO is that roughly 95% of search engine traffic comes from Google. So when Google changes its algorithms around, tens of thousands of websites fall into oblivion overnight. Lucky for you - I've figured out how to prevent that from happening. Whether you're just getting started with SEO or have been doing it for years - this audiobook can help you out. 1. Language: English. Narrator: Mark Moseley. Audio sample: http://samples.audible.de/bk/acx0/026734/bk_acx0_026734_sample.mp3. Digital audiobook in aax.
Algorithms of the Intelligent Web, Second Edition teaches you how to create machine learning applications that crunch and wrangle data collected from users, web applications, and website logs. In this totally revised edition, you'll look at intelligent algorithms that extract real value from data. Key machine learning concepts are explained with code examples in Python's scikit-learn. This book guides you through algorithms to capture, store, and structure data streams coming from the web. You'll explore recommendation engines and dive into classification via statistical algorithms, neural networks, and deep learning. Valuable insights are buried in the tracks web users leave as they navigate pages and applications. You can uncover them by using intelligent algorithms like the ones that have earned Facebook, Google, and Twitter a place among the giants of web data pattern extraction. This audiobook includes:An introduction to machine learningExtracting structure from dataDeep learning and neural networksHow recommendation engines work Knowledge of Python is assumed for the listener. Douglas McIlwraith is a machine learning expert and data science practitioner in the field of Online advertising. Dr. Haralambos Marmanis is a pioneer in the adoption of machine learning techniques for industrial solutions. Dmitry Babenko designs applications for banking, insurance, and supply-chain management. Table of Contents:1. Building applications for the intelligent web 2. Extracting structure from data: clustering and transforming your data 3. Recommending relevant content 4. Classification: placing things where they belong 5. Case study: click prediction for Online advertising 6. Deep learning and neural networks 7. Making the right choice 8. The future of the intell 1. Language: English. Narrator: Mark Thomas. Audio sample: http://samples.audible.de/bk/acx0/130626/bk_acx0_130626_sample.mp3. Digital audiobook in aax.
Welcome to the SEO University, an online series of courses that have been prepared to help you hone your skills as a search engine mastermind. SEO Fundamentals, the first course in the SEO University, brings together a culmination of information across the field that will help you to lay the foundational framework for a successful career as a Search Engine Marketer (SEM). If you're brand new to the field of search engine optimization, then the information contained in this audiobook will help to lay the groundwork for an greater understanding of just what it takes to rank a site today. This information is more important now than ever... Over the past few years, Google has been leading the charge towards an increasingly relevant Web. It's fought to take back the Web from a state of irrelevancy - a product of spammers who thought they could outwit the search giant. Because of this, Google has instituted some major changes to its algorithms that have included: Google Panda Google Penguin Exact Match Domains (EMDs) Google Hummingbird Google's aim has been to provide increasingly accurate search results that are semantically guaranteed to help you find what you're looking for and fast. Without an understanding of the fundamentals and what it takes to rank today, you could be left scratching your head, spinning your wheels, and wasting your time. Don't get caught up in this never-ending loop of misinformation and disinformation. Scroll up to Buy it Now 1. Language: English. Narrator: Ken Eaken. Audio sample: http://samples.audible.de/bk/acx0/018083/bk_acx0_018083_sample.mp3. Digital audiobook in aax.
Learn the Real Mechanics behind Search Engine Optimization So much has changed for Google SEO and the industry as a whole. If you're just coming into the Search Engine Optimization field it's important to note that if you're looking for a guide to learn the real methods & techniques for ranking today, it had better be a recent guide. Why is that? The industry has changed and evolved so much because of the recent changes that Google has introduced into its algorithms. These changes have drastically affected rankings and how Google scores listings on its search engine results pages (SERPs). Here is what's happened: Google Panda: Google released the Google Panda in February of 2011, and has sent out dozens of these modified "Panda Attacks" to kill off listings that have offered low quality content that did not abide by Google's Webmaster Guidelines. This created a dramatic shift in SERPs. Google Penguin: In April of 2012 the search engine giant released the Google Penguin which set out to punish sites that tried to implement more evasive techniques for trying to quickly rank their Websites on SERPs. These are techniques that Webmasters and SEO specialists were using for years that can now backfire and not only see you drop in rankings, but worse, even see you face possible de-indexing. These algorithm changes shifted the entire SEO landscape in 2013…. It's important that you understand what methods will work today and what won't and The SEO Black Book offers you an intuitive approach to ranking with SEO in 2013 and beyond. The audiobook weaves together all of the complex components required to successfully SEO a site in 2013 while also providing you with real industry secrets & tips that you can implement to rank higher then your competition. The practical methods, tools, and techniques covered in The SEO Black Book stem fr 1. Language: English. Narrator: Smokey Rivers. Audio sample: http://samples.audible.de/bk/acx0/009441/bk_acx0_009441_sample.mp3. Digital audiobook in aax.
Innovation - it's more than a ubiquitous term for the shiny, new, and different. Jane Stevenson, co-author of Breaking Away: How Great Leaders Create Innovation that Drives Sustainable Growth - and Why Others Fail, mines the minds of high profile executives and shares the gems that spark success. She defines four categories of innovation and the characteristics of leaders within them. She also details how companies like Google & GE use metrics and algorithms to forecast trends, and how CEOS can embrace the ideas of risk and failure along the trajectory to success. 1. Language: English. Narrator: Dave Summers. Audio sample: http://samples.audible.de/bk/amai/000223/bk_amai_000223_sample.mp3. Digital audiobook in aax.
The organic guide to Google SEO Learn the proven organic search engine optimization methods and techniques The SEO industry and the rules for ranking on Google have completely changed in the past couple of years. It's changed due to a new set of rules that have emerged in the wake of Google's World Wide Web war that it waged in the silent digital abyss of cyberspace. This war that Google waged was against spammers and other websites that were bending and breaking the SEO rules to bully their ways to the top of search engine results pages (SERPs). In waging this war, Google dropped some atomic bombs in the form of changes to its algorithms (search formulas) that have completely transformed many of the strategies and techniques for ranking a website today. Gone are the easy days of instituting link schemes, keyword stuffing, and content cloaking, just to name a few of the ill-used techniques that led to this war. Today, the name of the game is relevancy. If Google doesn't think you're relevant, then not matter what techniques you use for search engine optimization from whatever SEO book you find them in, they won't work. Why should you care about all this? Now that the digital dust has settled, it's important for you to understand the new set of rules for ranking websites that now dominate the Web. Without the very important information contained in this SEO book, ranking today for any competitive keywords will be incredibly difficult. If you are going to make lasting changes on Google's SERPs, then you have to have the knowledge and know-how of what works today and what doesn't. 1. Language: English. Narrator: Smokey Rivers. Audio sample: http://samples.audible.de/bk/acx0/017103/bk_acx0_017103_sample.mp3. Digital audiobook in aax.