Angebote zu "Analytics" (36 Treffer)

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Ultimate Guide to Google AdWords
18,99 € *
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Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord´s Express, Google´s Product Listing Ads, and the introduction to Google´s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

Anbieter: buecher.de
Stand: 02.10.2019
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Top-Rankings bei Google und Co.
24,90 € *
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Zieht Ihre Internetseite zu wenige Besucher an? Die Lösung dieses Problems liegt meist klar auf der Hand: Die Website wird im Internet nicht gefunden. Maßgeblich für den Erfolg eines Unternehmens ist, dass der Internetauftritt auf der ersten Seite bei Google & Co. erscheint. Kim Weinand vermittelt in seinem Einsteigerbuch aktuelles Praxiswissen und Erfahrungswerte zu den Trends der Suchmaschinen-Optimierung. Hier erfahren Sie alles darüber, wie Sie erfolgreicher im Netz auftreten können. Aus dem Inhalt: Wie funktioniert Google? Was ist SEO? Bewertungskriterien Ziele und Zielgruppen SEO-Analyse Google Analytics und Google AdWords Onsite- und Offsite-Optimierung Linkaufbau Usability der Website Content-Marketing Controlling und Anpassung Google-Algorithmen verstehen Galileo Press heißt jetzt Rheinwerk Verlag.

Anbieter: buecher.de
Stand: 02.10.2019
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How Google Tests Software
26,99 € *
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Testing at Google Scale Product Description 2012 Jolt Award finalist! Pioneering the Future of Software Test Do you need to get it right, too? Then, learn from Google . Legendary testing expert James Whittaker, until recently a Google testing leader, and two top Google experts reveal exactly how Google tests software, offering brand-new best practices you can use even if you?re not quite Google?s size? yet! Breakthrough Techniques You Can Actually Use Discover 100% practical, amazingly scalable techniques for analyzing risk and planning tests?thinking like real users?implementing exploratory, black box, white box, and acceptance testing?getting usable feedback?tracking issues?choosing and creating tools?testing ?Docs & Mocks,? interfaces, classes, modules, libraries, binaries, services, and infrastructure?reviewing code and refactoring?using test hooks, presubmit scripts, queues, continuous builds, and more. With these techniques, you can transform testing from a bottleneck into an accelerator ?and make your whole organization more productive! Features + Benefits Presents pioneering testing techniques that can help any company moving to the cloud Shows how to achieve web-level scale for integration and system testing Offers expert guidance on managing end-to-end testing, including superior automation strategies Foreword by Alberto Savoia xiii Foreword by Patrick Copeland xvii Preface xxiii Chapter 1: Introduction to Google Software Testing 1 Quality?Test 5 Roles 6 Organizational Structure 8 Crawl, Walk, Run 10 Types of Tests 12 Chapter 2: The Software Engineer in Test 15 The Life of an SET 17 Development and Test Workflow 17 Who Are These SETs Anyway? 22 The Early Phase of a Project 22 Team Structure 24 Design Docs 25 Interfaces and Protocols 27 Automation Planning 28 Testability 29 SET Workflow: An Example 32 Test Execution 40 Test Size Definitions 41 Use of Test Sizes in Shared Infrastructure 44 Benefits of Test Sizes 46 Test Runtime Requirements 48 Case 1: Change in Common Library 52 Test Certified 54 An Interview with the Founders of the Test Certified Program 57 Interviewing SETs 62 An Interview with Tool Developer Ted Mao 68 An Interview with Web Driver Creator Simon Stewart 70 Chapter 3: The Test Engineer 75 A User-Facing Test Role 75 The Life of a TE 76 Test Planning 79 Risk 97 Life of a Test Case 108 Life of a Bug 113 Recruiting TEs 127 Test Leadership at Google 134 Maintenance Mode Testing 137 Quality Bots Experiment 141 BITE Experiment 153 Google Test Analytics 163 Free Testing Workflow 169 External Vendors 173 An Interview with Google Docs TE Lindsay Webster 175 An Interview with YouTube TE Apple Chow 181 Chapter 4: The Test Engineering Manager 187 The Life of a TEM 187 Getting Projects and People 189 Impact 191 An Interview with Gmail TEM Ankit Mehta 193 An Interview with Android TEM Hung Dang 198 An Interview with Chrome TEM Joel Hynoski 202 The Test Engineering Director 206 An Interview with Search and Geo Test Director Shelton Mar 207 An Interview with Engineering Tools Director Ashish Kumar 211 An Interview with Google India Test Director Sujay Sahni 214 An Interview with Engineering Manager Brad Green 219 An Interview with James Whittaker 222 Chapter 5: Improving How Google Tests Software 229 Fatal Flaws in Google´s Process 229 The Future of the SET 231 The Future of the TE 233 The Future of the Test Director and Manager 234 The Future of Test Infrastructure 234 In Conclusion 235 Appendix A: Chrome OS Test Plan 237 Overview of Themes 237 Risk Analysis 238 Per-Build Baseline Testing 239 Per-LKG Day Testing 239 Per-Release Testing 239 Manual Versus Automation 240 Dev Versus Test Quality Focus 240 Release Channels 240 User Input 241 Test Case Repositories 241 Test Dashboarding 241 Virtualization 241 Performance 242 Stress, Long-Running, and Stability 242 Test Execution Framework (Autotest) 242 OEMs 242 Hardware Lab 242 E2E Farm Automation 243 Testing the Browser AppManager 243 Browser Testability 243 Hardware 244 Timeline 244 Primary Test Drivers 246 Relevant Documents 246 Appendix B: Test Tours for Chrome 247 The Shopping Tour 247 The Student Tour 248 Suggested Areas to Test 248 The International Calling Tour 249 Suggested Areas to Test 249 The Landmark Tour 249 Suggested Landmarks in Chrome 249 The All Nighter Tour 250 Suggested Areas to Test 250 The Artisan´s Tour 251 Tools in Chrome 251 The Bad Neighborhood Tour 251 Bad Neighborhoods in Chrome OS 251 The Personalization Tour 252 Ways to Customize

Anbieter: buecher.de
Stand: 02.10.2019
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Big Data Analytics: Systems, Algorithms, Applic...
111,99 € *
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This book provides a comprehensive survey of techniques, technologies and applications of Big Data and its analysis. The Big Data phenomenon is increasingly impacting all sectors of business and industry, producing an emerging new information ecosystem. On the applications front, the book offers detailed descriptions of various application areas for Big Data Analytics in the important domains of Social Semantic Web Mining, Banking and Financial Services, Capital Markets, Insurance, Advertisement, Recommendation Systems, Bio-Informatics, the IoT and Fog Computing, before delving into issues of security and privacy. With regard to machine learning techniques, the book presents all the standard algorithms for learning - including supervised, semi-supervised and unsupervised techniques such as clustering and reinforcement learning techniques to perform collective Deep Learning. Multi-layered and nonlinear learning for Big Data are also covered. In turn, the book highlights real-life case studies on successful implementations of Big Data Analytics at large IT companies such as Google, Facebook, LinkedIn and Microsoft. Multi-sectorial case studies on domain-based companies such as Deutsche Bank, the power provider Opower, Delta Airlines and a Chinese City Transportation application represent a valuable addition. Given its comprehensive coverage of Big Data Analytics, the book offers a unique resource for undergraduate and graduate students, researchers, educators and IT professionals alike.

Anbieter: buecher.de
Stand: 04.10.2019
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Competing on Analytics: Updated, with a New Int...
19,95 € *
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The New Edition of a Business Classic This landmark work, the first to introduce business leaders to analytics, reveals how analytics are rewriting the rules of competition. Updated with fresh content, Competing on Analytics provides the road map for becoming an analytical competitor, showing readers how to create new strategies for their organizations based on sophisticated analytics. Introducing a five-stage model of analytical competition, Davenport and Harris describe the typical behaviors, capabilities, and challenges of each stage. They explain how to assess your company´s capabilities and guide it toward the highest level of competition. With equal emphasis on two key resources, human and technological, this book reveals how even the most highly analytical companies can up their game. With an emphasis on predictive, prescriptive, and autonomous analytics for marketing, supply chain, finance, M&A, operations, R&D, and HR, the book contains numerous new examples from different industries and business functions, such as Disney´s vacation experience, Google´s HR, UPS´s logistics, the Chicago Cubs´ training methods, and Firewire Surfboards´ customization. Additional new topics and research include: Data scientists and what they do Big data and the changes it has wrought Hadoop and other open-source software for managing and analyzing data Data products-new products and services based on data and analytics Machine learning and other AI technologies The Internet of Things and its implications New computing architectures, including cloud computing Embedding analytics within operational systems Visual analytics The business classic that turned a generation of leaders into analytical competitors, Competing on Analytics is the definitive guide for transforming your company´s fortunes in the age of analytics and big data.

Anbieter: buecher.de
Stand: 02.10.2019
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Building Machine Learning and Deep Learning Mod...
28,99 € *
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Take a systematic approach to understanding the fundamentals of machine learning and deep learning from the ground up and how they are applied in practice. You will use this comprehensive guide for building and deploying learning models to address complex use cases while leveraging the computational resources of Google Cloud Platform. Author Ekaba Bisong shows you how machine learning tools and techniques are used to predict or classify events based on a set of interactions between variables known as features or attributes in a particular dataset. He teaches you how deep learning extends the machine learning algorithm of neural networks to learn complex tasks that are difficult for computers to perform, such as recognizing faces and understanding languages. And you will know how to leverage cloud computing to accelerate data science and machine learning deployments. Building Machine Learning and Deep Learning Models on Google Cloud Platform is divided into eight parts that cover the fundamentals of machine learning and deep learning, the concept of data science and cloud services, programming for data science using the Python stack, Google Cloud Platform (GCP) infrastructure and products, advanced analytics on GCP, and deploying end-to-end machine learning solution pipelines on GCP. What You´ll Learn Understand the principles and fundamentals of machine learning and deep learning, the algorithms, how to use them, when to use them, and how to interpret your results Know the programming concepts relevant to machine and deep learning design and development using the Python stack Build and interpret machine and deep learning models Use Google Cloud Platform tools and services to develop and deploy large-scale machine learning and deep learning products Be aware of the different facets and design choices to consider when modeling a learning problem Productionalize machine learning models into software products Who This Book Is For Beginners to the practice of data science and applied machine learning, data scientists at all levels, machine learning engineers, Google Cloud Platform data engineers/architects, and software developers

Anbieter: buecher.de
Stand: 15.10.2019
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Suchmaschinen-Optimierung
49,90 € *
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Das SEO-Standardwerk - komplett aktualisiert und erweitert Grundlagen, Funktionsweisen und strategische Planung Onpage- und Offpage-Optimierung für Google und Co. Erfolgsmessung, Web Analytics und Controlling, Google Search Console Dieses Buch sichert Ihnen ein Top-Ranking bei Google und Co. Einsteiger und Fortgeschrittene finden gleichermaßen fundierte Informationen zu allen relevanten Bereichen der Suchmaschinen-Optimierung. Die 9. Auflage wurde ergänzt um viele neue Themen: SEO-freundliche Relaunches, Google Search Console und alternative Suchmaschinen. Neben ausführlichen Details zur Planung und Erfolgsmessung reicht das Themenspektrum von der Keyword-Recherche und Onpage-Optimierung über erfolgreiche Methoden des Linkbuildings bis hin zu Ranktracking und Monitoring mit Google Analytics. Anschauliche Beispiele ermöglichen Ihnen die schnelle Umsetzung in der Praxis, z. B. im Bereich Ladezeitoptimierung und Responsive Webdesign. Aus dem Inhalt: Überblick über SEO erhalten Suchmaschinen verstehen Funktionsweisen von Google Keyword Recherche Website-Struktur optimieren Planung und Durchführung Google-Ranking erhöhen Ziele und KPIs Gewichtung und Relevanz Zentrale Onpage-Faktoren Linkbuilding Duplicate Content Spam-Vermeidung Suchmaschinen-optimierte Texte schreiben CMS, Weblogs und Online-Shops Tracking Web Analytics und Controlling Usability und SEO Content Marketing

Anbieter: buecher.de
Stand: 11.10.2019
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Erfolgreich auf Pinterest.
19,99 € *
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Sie möchten Ihren Traffic steigern und Ihren Umsatz erhöhen? Dann sollten Sie Ihr Unternehmen bei Pinterest präsentieren! Shopbetreiber und Publisher profitieren gleichermaßen von Pinterest. In diesem Buch lernen Sie: - Was ist Pinterest? Wie funktioniert Pinterest? Welche Chancen bietet Pinterest? - Die aktuell wirksamsten Strategien, um über Pinterest mehr Sichtbarkeit für Ihre Marke, Produkte oder Inhalte zu erzielen - Wie verschiedene Branchen Pinterest nutzen - Wie Sie ein Unternehmensprofil erstellen und Ihre ersten Schritte auf Pinterest meistern - Wie Sie Pinterest als Verkaufskanal nutzen - Wie Sie Pinterest für Ihr Content Marketing nutzen, um bestehende Inhalte zu verbreiten und neue Inhalte zu entdecken, für die sich Ihre Zielgruppe interessiert - Welche grundlegenden Aspekte bei der Gestaltung von Pins zu beachten sind - Wie Sie Ihre Pins für die Suche optimieren - Wie Sie Ihre Webseite für Pinterest optimieren - Wann, wie oft und wohin Sie pinnen sollten - Wie Sie Ihre Contentstrategie mit Hilfe von Pinterest Analytics und Google Analytics optimieren und herausfinden, welchen Anteil Pinterest am Erreichen Ihrer Zielvorhaben/Umsatz hat - Tools kennen, die Ihren Pinterest-Alltag erleichtern werden - Extras: 4 Checklisten, 2 Cheat Sheets, 1 Tools Guide & 2 Vorlagen, damit Sie die Tipps einfach und strukturiert umsetzen können

Anbieter: buecher.de
Stand: 02.10.2019
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WordPress 5 (eBook, ePUB)
35,90 € *
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Unentbehrlich für alle WordPress-Nutzer - aktuell ab WordPress 5 Installation, Anwendung, Administration - mit Praxisbeispielen Wartung, Sicherheit, Performance- und Suchmaschinenoptimierung (SEO) Inkl. Gutenberg, Plugins, Plugin-Entwicklung und Notfallmaßnahmen Mit WordPress können Sie weit mehr als nur ein Blog betreiben - es ist auch ein weitverbreitetes Content-Management-System. In diesem Buch finden Sie das umfassende Rundumpaket für jedes Anwendungsszenario: alle Installationen, Entwicklung und Administration eigener Themes und Plugins sowie einen Einstieg in HTML und CSS. Auch als Fortgeschrittener in Sachen WordPress werden Sie viele wertvolle Tipps und Hilfe finden, etwa bei Themen wie Custom Post Types oder Programmieren von Erweiterungen. So sind Sie schnell in der Lage, Ihr Webprojekt zum Erfolg zu bringen. Aus dem Inhalt: Websites einrichten Administrationsoberfläche Zahlreiche Praxisbeispiele Grundlagen HTML und CSS Responsive Webdesign Theme-Programmierung Eigene Seitentypen Plugins selbst entwickeln SEO, Sicherheit und Wartung Internationalisierung (I18N) SEA mit Google Ads Google Analytics und Matomo (früher Piwik) Tipps für WordPress-Multisites Blogartikel schreiben Social-Media-Integration

Anbieter: buecher.de
Stand: 02.10.2019
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