DISCOVER THE SECRETS OF THE MOST SUCCESSFUL ENTREPRENEURS OF OUR TIME The phenomenal popularity of apps has presented possibly the biggest opportunity in history. In HOW TO BUILD A BILLION DOLLAR APP, serial tech entrepreneur George Berkowski reveals the inside stories of the apps that have made it billion-dollar big to show you what it takes to create your own spectacularly successful mobile business. If you want to understand how to build the next WHATSAPP, SNAPCHAT, CANDY CRUSH, INSTAGRAM or UBER you need to read this book. ´George Berkowski knows from the front line how to build fast-scaling digital businesses. Don´t start one of your own without taking his advice´ DAVID ROWAN, EDITOR, WIRED MAGAZINE ´A rollicking yet rigorously detailed ride through the process of creating a breakthrough app-based business´ JEFFREY F. RAYPORT, HARVARD BUSINESS SCHOOL ´The first book to take a detailed, insightful behind-the-scenes look at the mobile app world. A must-read for anyone who wants to know what it takes to build an app into a successful business´ HUGO BARRA, VP, XIAOMI AND FORMER VP, ANDROID PRODUCT MANAGEMENT, GOOGLE ´A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app´ MICHAEL ACTON SMITH, FOUNDER MIND CANDY (maker of Moshi Monsters) @georgeberkowski mybilliondollarapp.com
Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains, but shows you how you can improve the performance of your own website in Google´s search results, giving specific and detailed instructions about the sort of priority issues you need to address. 50 Ways to Make Google Love Your Website will teach you how to: - Use Google to help you understand how people search for the sort of things you are offering - Create a website that your customers will quickly find in Google - Make your website irresistible to links from other sites - Help Google understand what your site is about - Think like Google and win more traffic
Google AdWords is a very substantial revenue earning tool for the Google search engine. This is their main advertising product and it successfully manages to bring in several billions of dollars worth of revenue each year. Discover the strategies here. 1. Language: English. Narrator: Cyrus. Audio sample: http://samples.audible.de/bk/acx0/025393/bk_acx0_025393_sample.mp3. Digital audiobook in aax.
Your easy-to-listen-to guide to earning money through Google AdSense...Updated with the latest strategies and techniques on how to monetize your content, this book will serve as your springboard to generating passive income in partnership with the largest search engine in the world. Google has forever revolutionized the advertising world, earning billions of dollars every year. You can carve a slice of this profit by joining the AdSense program where you can contribute interesting content while earning money on the side. In this book, you will learn important information, techniques, and strategies that can help you jumpstart this Online revenue stream. Specifically, you will learn:The nature of Google AdSense and how it works for advertisers and for you as an advertising channelHow you can turn your website or blog into a cash-generating assetTechnical know-how to optimize your YouTube channel to activate another Online profit channelProven and effective strategies to increase your online traffic and boost your revenue in the processWith this book, you’ll get to connect to the amazing Online world of AdSense where you can work part-time and start earning money through digital advertising. 1. Language: English. Narrator: Kelley Weaverling. Audio sample: http://samples.audible.de/bk/acx0/136444/bk_acx0_136444_sample.mp3. Digital audiobook in aax.
Groupon’s Biggest Deal Ever is the exclusive, behind-the-scenes account of the incredible rise of discount coupon giant Groupon and the compelling story of its offbeat founder, Andrew Mason, as he created a juggernaut of online commerce and ignited a consumer revolution that is disrupting how people shop all over the world. Love him for saving you 50 percent on last night’s Indian dinner or hate him for cashing in big when he could be losing millions for merchants and investors alike, Mason - Groupon’s thirtysomething founder and CEO - made an incredible gamble when he turned down Google’s $6 billion buyout offer to go it alone. The experts thought he was insane. Groupon was little more than two years old and staffed from top to bottom with twentysomethings. The wild ride couldn’t last, but Mason thought otherwise, and with dreams of a potential IPO that could be massive, he liked his odds. But did he make the right decision, or did he blow a chance to continue to grow ´´the fastest growing company in history”? Is Mason an Internet genius, or is he sitting on another bubble that could burst at any moment? While everyone has an opinion on Groupon, Frank Sennett has written the only inside account. With exclusive access, interviews, and documents that no one outside of the company has seen or been able to report on, Groupon’s Biggest Deal Ever has every twist and turn from start-up to IPO and is the real story of Mason’s audacious gamble and the meteoric rise of Groupon from start-up to $16.7 billion online giant. 1. Language: English. Narrator: Bryan Kennedy. Audio sample: http://samples.audible.de/bk/adbl/010031/bk_adbl_010031_sample.mp3. Digital audiobook in aax.
Want Market Share? Google It! You know you´ve hit it big when your name becomes a verb - and no one knows that better than Google. In just over 10 years, Google has become the world´s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn´t do a lot of what has traditionally been viewed as marketing. But in today´s digital world, marketing has taken new shape - and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google´s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google´s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don´t Interrupt: Join the conversation - but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to ´´organize the world´s information 1. Language: English. Narrator: Wayne Shepherd. Audio sample: http://samples.audible.de/bk/graw/000104/bk_graw_000104_sample.mp3. Digital audiobook in aax.
Move Fast and Break Things tells the story of how a small group of libertarian entrepreneurs began in the 1990s to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms - Facebook, Amazon, and Google - that now determine the future of the music, film, television, publishing, and news industries. Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the men who founded these companies, including Peter Thiel and Larry Page: tolerating piracy of books, music and film while at the same time promoting opaque business practices and subordinating privacy of individual users to create the surveillance marketing monoculture in which we now live. The enormous profits that have come with this concentration of power tell their own story. Since 2001, newspaper and music revenues have fallen by 70 percent; book publishing, film, and television profits have also fallen dramatically. Revenues at Google in this same period grew from $400 million to $74.5 billion. Google´s YouTube today controls 60 percent of the streaming audio business and pays only 11 percent of the streaming audio revenues. More creative content is being consumed than ever before, but less revenue is flowing to creators and owners of the content. With the reallocation of money to monopoly platforms comes a shift in power. Google, Facebook, and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremendous shift in revenues from artists to platforms could have been achieved and why it has gone unchallenged for so long. The stakes in this story go far beyond the livelihood of any one musician or journalist. As Taplin observes, the fact that more and more Americans receive their news, music, and other forms of entertainment from a small group of companies poses a real threat to democracy. Move Fast and Break Things offe 1. Language: English. Narrator: Holden Still. Audio sample: http://samples.audible.de/bk/hach/003154/bk_hach_003154_sample.mp3. Digital audiobook in aax.
Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works. While they were still students at Stanford, Google co-founders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google´s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google´s IPO, nobody other than Google management had any idea how lucrative the company´s ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google´s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After it´s unapologetically elitist approach to hiring, Google pampers its engineers with free food and dry cleaning, on-site doctors and masseuses, and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in China. And now, with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be ´´evil´´ still compete? No other book has turned Google inside out as Levy does with In the Plex. 1. Language: English. Narrator: L. J. Ganser. Audio sample: http://samples.audible.de/bk/adbl/003074/bk_adbl_003074_sample.mp3. Digital audiobook in aax.
Google. Amazon. Facebook. The modern world is defined by vast digital monopolies turning ever-larger profits. Those of us who consume the content that feeds them are farmed for the purposes of being sold ever more products and advertising. Those that create the content - the artists, writers and musicians - are finding they can no longer survive in this unforgiving economic landscape. But it didn´t have to be this way. In Move Fast and Break Things, Jonathan Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the entrepreneurs like Peter Thiel and Larry Page who founded these all-powerful companies. Their unprecedented growth came at the heavy cost of tolerating piracy of books, music and film while at the same time promoting opaque business practices and subordinating the privacy of individual users to create the surveillance marketing monoculture in which we now live. It is the story of a massive reallocation of revenue in which $50 billion a year has moved from the creators and owners of content to the monopoly platforms. With this reallocation of money comes a shift in power. Google, Facebook and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremendous shift in revenues from creators to platforms could have been achieved and why it has gone unchallenged for so long. And if you think that´s got nothing to do with you, their next move is to come after your jobs. Move Fast and Break Things is a call to arms, to say that is enough is enough and to demand that we do everything in our power to create a different future. 1. Language: English. Narrator: Jonathan Taplin. Audio sample: http://samples.audible.de/bk/macm/001095/bk_macm_001095_sample.mp3. Digital audiobook in aax.