Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains, but shows you how you can improve the performance of your own website in Google´s search results, giving specific and detailed instructions about the sort of priority issues you need to address. 50 Ways to Make Google Love Your Website will teach you how to: - Use Google to help you understand how people search for the sort of things you are offering - Create a website that your customers will quickly find in Google - Make your website irresistible to links from other sites - Help Google understand what your site is about - Think like Google and win more traffic
In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google. Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization´s most important work as everyone´s goals from entry-level to CEO are transparent to the entire institution. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organization or team aim high, move fast, and excel.
In the next decade, five billion new people will come online, posing for our world a host of new opportunities-and dangers. Google´s Eric Schmidt and Jared Cohen traveled to thirty-five countries, including some of the world´s most volatile regions and met with political leaders, entrepreneurs, and activists to learn firsthand about the challenges they face. Packed with fascinating ideas, informed predictions, and prescient warnings, The New Digital Age tackles some of the toughest questions about our future: how will technology change the way we approach issues like privacy and security, war and intervention, diplomacy, revolution and terrorism. And how can we best use new technologies to improve our lives? More than a book about gadgets and data, this is a prescriptive glimpse of how technology is reshaping our world and the lives of the people who live in it. With a new afterword.
How do today´s most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love--and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations--dramatically improving their own product efforts. Whether you´re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author´s own personal stories--and profiles of some of today´s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix--INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new--sharing the latest practices and techniques of today´s most-successful tech product companies, and the men and women behind every great product.
A Financial Times ´Best Thing I Read This Year´ LONGLISTED FOR THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR AWARD Google. Amazon. Facebook. The modern world is defined by vast digital monopolies turning ever-larger profits. Those of us who consume the content that feeds them are farmed for the purposes of being sold ever more products and advertising. Those that create the content - the artists, writers and musicians - are finding they can no longer survive in this unforgiving economic landscape. But it didn´t have to be this way. In Move Fast and Break Things, Jonathan Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the entrepreneurs like Peter Thiel and Larry Page who founded these all-powerful companies. Their unprecedented growth came at the heavy cost of tolerating piracy of books, music and film, while at the same time promoting opaque business practices and subordinating the privacy of individual users to create the surveillance marketing monoculture in which we now live. It is the story of a massive reallocation of revenue in which $50 billion a year has moved from the creators and owners of content to the monopoly platforms. With this reallocation of money comes a shift in power. Google, Facebook and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremendous shift in revenues from creators to platforms could have been achieved and why it has gone unchallenged for so long. And if you think that´s got nothing to do with you, their next move is to come after your jobs. Move Fast and Break Things is a call to arms, to say that is enough is enough and to demand that we do everything in our power to create a different future.
There are more than one billion Android devices in use today, each one a potential target. Unfortunately, many fundamental Android security features have been little more than a black box to all but the most elite security professionals—until now. In Android Security Internals, top Android security expert Nikolay Elenkov takes us under the hood of the Android security system. Elenkov describes Android security architecture from the bottom up, delving into the implementation of major security-related components and subsystems, like Binder IPC, permissions, cryptographic providers, and device administration. You´ll learn: -How Android permissions are declared, used, and enforced -How Android manages application packages and employs code signing to verify their authenticity -How Android implements the Java Cryptography Architecture (JCA) and Java Secure Socket Extension (JSSE) frameworks -About Android´s credential storage system and APIs, which let applications store cryptographic keys securely -About the online account management framework and how Google accounts integrate with Android -About the implementation of verified boot, disk encryption, lockscreen, and other device security features -How Android´s bootloader and recovery OS are used to perform full system updates, and how to obtain root access With its unprecedented level of depth and detail, Android Security Internals is a must-have for any security-minded Android developer.