A revealing look at how negative biases against women of color are embedded in search engine results and algorithms. Run a Google search for ´´black girls” - what will you find? ´´Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in ´´white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about ´´why black women are so sassy” or ´´why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color. Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance - operating as a source for email, a major vehicle for primary and secondary school learning, and beyond - understanding and reversing these disquieting trends and discriminatory practices is of utmost importance. An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Shayna Small. Audio sample: http://samples.audible.de/bk/adbl/034011/bk_adbl_034011_sample.mp3. Digital audiobook in aax.
Outrank your competitors and make more sales using this ultimate guide to building links for top search engine rankings. Link-building basics you need to know before you even begin to build your first link The importance of links and how they have a big impact on your page rank The bare essentials you need to know about search engine optimization Ten proven and effective ways to build backlinks The difference between black-, gray-, and white-hat link building techniques How to avoid being slapped by Google updates such as the Panda and Penguin updates Plus lots more! 1. Language: English. Narrator: Millian Quinteros. Audio sample: http://samples.audible.de/bk/acx0/062200/bk_acx0_062200_sample.mp3. Digital audiobook in aax.
We depend on - we believe in - algorithms to help us get a ride, choose which book to buy, execute a mathematical proof. It´s as if we think of code as a magic spell, an incantation to reveal what we need to know and even what we want. Humans have always believed that certain invocations - the marriage vow, the shaman´s curse - do not merely describe the world but make it. Computation casts a cultural shadow that is shaped by this long tradition of magical thinking. In What Algorithms Want, Ed Finn considers how the algorithm - in practical terms, ´´a method for solving a problem´´ - has its roots not only in mathematical logic but also in cybernetics, philosophy, and magical thinking. Finn argues that the algorithm deploys concepts from the idealized space of computation in a messy reality, with unpredictable and sometimes fascinating results. Drawing on sources that range from Neal Stephenson´s Snow Crash to Diderot´s Encyclopédie, from Adam Smith to the Star Trek computer, Finn explores the gap between theoretical ideas and pragmatic instructions. He examines the development of intelligent assistants like Siri, the rise of algorithmic aesthetics at Netflix, Ian Bogost´s satiric Facebook game Cow Clicker, and the revolutionary economics of Bitcoin. He describes Google´s goal of anticipating our questions, Uber´s cartoon maps and black box accounting, and what Facebook tells us about programmable value, among other things. If we want to understand the gap between abstraction and messy reality, Finn argues, we need to build a model of ´´algorithmic reading´´ and scholarship that attends to process, spearheading a new experimental humanities. 1. Language: English. Narrator: Scott Merriman. Audio sample: http://samples.audible.de/bk/brll/008781/bk_brll_008781_sample.mp3. Digital audiobook in aax.
One of my first SEO mentors told me if you want to outrank a site, just find out how many backlinks that site has, and go get more backlinks than they have. It´s that simple! That statement was enough to get me hooked on the idea of ranking on page one for every possible keyword term in my niche and dominating my competition. How about you? I can tell you it´s absolutely possible because I have done it! Over the years I have found that there are a few more factors involved in ranking your site on page one. But don´t worry: That is why I wrote this book! It was to give you a step-by-step strategy to building the right kind of links to dominate your competitors and get number-one rankings. You no longer have to be confused about link building. Just follow my step-by-step plan. You are about to learn the ultimate link-building techniques: What is link building? Factors that affect your SEO ranking Get backlinks first Hack your competitors´ backlinks (and rankings) More great ways to build backlinks Top eight creative link-building techniques The difference between black, gray, and white-hat link-building techniques How to avoid being slapped by Penguin, Panda, and Hummingbird (or any other animal-named Google updates) Best SEO & link-building tools Conclusion 1. Language: English. Narrator: Mark Moseley. Audio sample: http://samples.audible.de/bk/acx0/034198/bk_acx0_034198_sample.mp3. Digital audiobook in aax.
Online review marketing may not be sexy, but nine out of 10 sales are influenced by online reviews. What will you do before you buy this book? You will scroll down and check out the reviews. Your customers are doing the same thing! One out of three businesses make this marketing mistake, they ignore online reviews! If that´s you, you are leaving money on the table! Or you are likely not fully leveraging your existing happy customers´ goodwill into maximum marketing impact for your company! Through a simple, yet unconventional strategy, Tom Kenemore´s book shows you how to: Quickly get authentic and legitimate five star reviews on Google, Facebook, Yelp, Angie´s List and over 95% of all review websites Receive multiple glowing reviews from the same customer Receive an endless source of new leads Sell more with your new rock star reputation Win a customer service award Boost your natural and organic search engine optimization Get higher and multiple listings in Google and other search engines Handle negative reviews, customer complaints and more All with full integrity, using only legitimate strategies, only real customers and real reviews! No black hat techniques, unethical reputation management firms, or fake reviews allowed! If you or your business can be reviewed online, these strategies will work for you! 1. Language: English. Narrator: Tom Kenemore. Audio sample: http://samples.audible.de/bk/acx0/068220/bk_acx0_068220_sample.mp3. Digital audiobook in aax.
There is an art to using today´s colorful digital tools you need to know about to be ahead in business. You can quickly take advantage of the experience of the author, who has spent millions of dollars on effective marketing and advertising for the mere cost of a book! Discover why black and white (business dinosaur marketing) is out and how creatively the author has you Color Your Message with best practices for modern-day content marketing and advertising.Every business has a message that starts with a story. Your brand needs to have a strong web presence because 80 percent of the country uses Google to get found. This audiobook is backed up with messages, statistics, and data from Google and Pew Research. 1. Language: English. Narrator: Laura A Bailey. Audio sample: http://samples.audible.de/bk/acx0/151539/bk_acx0_151539_sample.mp3. Digital audiobook in aax.
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and ´´growth hacker” Brendan Kane has the answer and will show you how - in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog - and now he’ll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google Ray Chan, CEO and cofounder of 9GAG Julius Dein, internet personality and magician with nearly 16 million Facebook followers Mike Jurkovac, Emmy Award-winner and creative director of will.i.am and the Black Eyed Peas Phil Ranta, former COO of Studio71 and VP of network at Fulls 1. Language: English. Narrator: Brendan Kane. Audio sample: http://samples.audible.de/bk/adbl/051835/bk_adbl_051835_sample.mp3. Digital audiobook in aax.
An audacious, irreverent investigation of human behavior - and a first look at a revolution in the making. Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are. For centuries, we´ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers. In this daring and original book, Rudder explains how Facebook ´´likes´´ can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don´t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves - a brilliant alchemy, in which math is made human and numbers become the narrative of our time. 1. Language: English. Narrator: Kaleo Griffith. Audio sample: http://samples.audible.de/bk/rand/003938/bk_rand_003938_sample.mp3. Digital audiobook in aax.
Come with us on a journey through the shadowy corridors of the ´´Dark Web´´ to examine what goes on in a hacker´s mind. Learn about the hacker´s tricks and tools of the trade used to entice or frighten people into following their lead. You´ll hear stories of cyber criminals who went legit, creating quite the stir in corporations like Google and Microsoft. You´ll also be introduced to hackers who have threatened our national security and compromised global systems to reveal their secrets. Most importantly, you learn about how you can protect your personal and professional data from the secret attacks of viruses, worms, malware, and ransomware. When going deep, you´ll get a glimpse of what it´s like to be a ´´dark trader´´ on the black market. You´ll be privy to the processes and exchanges used in a hacker´s world that you may never have known existed. Hearing this book will make you more aware of all the possible places and ways hackers use to gain access to your name, phone number, address, military or prison records, credit card numbers, bank accounts, passwords, and even the sites you browse in the privacy of your home. The hacker is almost always lurking beneath the surface, watching for your vulnerable spot. It´s an educational, exciting, and fun listen. So, enjoy the guided tour through the underworld of the hacker. 1. Language: English. Narrator: Ken Maxon. Audio sample: http://samples.audible.de/bk/acx0/071712/bk_acx0_071712_sample.mp3. Digital audiobook in aax.