Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success.There is no job security anymore, which means that the way we manage our careers has forever changed. Now everyone in the world is your competition, and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with other people.In Me 2.0 personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that will give you a competitive advantage in the marketplace, including: A four-step process for discovering, creating, communicating, and maintaining your personal brand How to use all the latest social media tools, including video, blogs, and social networks for job search and career development The secrets to networking effectively - both online and offline Proven branding advice from industry experts and insidersWhether you're looking for your first big job, want to climb the corporate ladder, or are eager to jump-start your own business venture, Me 2.0 will help you achieve lasting success!What's new in the revised edition of Me 2.0: New case studies from people of all generations on how they've used social media to become well-known brands A new chapter on how to use the top social networks, including Facebook, LinkedIn, and Twitter, for job searching, with real success stories New insight on how to turn your passion into a business through the personal branding process New tools you can use to network professionally and grow your presence, including Google Buzz, mobile branding, and location-based social networking New research, examples, and more resources that will support your online brand camp 1. Language: English. Narrator: Mike Chamberlain. Audio sample: http://samples.audible.de/bk/blak/006397/bk_blak_006397_sample.mp3. Digital audiobook in aax.
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Yahoo! Buzz is a community-based news article website, heavily derived from Digg, that combines the features of social bookmarking and syndication through a user interface that allows editorial control. Users can be allowed to publish their own news stories, and link to their own or another person''s site that links to a full story of the information, therefore driving traffic to that person''s website and creating a larger market for sites that research and publish their own news articles and stories, such as CNN or smaller, privately owned websites. Yahoo! created the service in hopes that it would drive larger traffic to their site and would give them an advantage over larger online media companies such as Google or MSN, which are Yahoo!''s largest competitors in terms of search engines that provide services and web features to its customers. Unlike other social networking sites, Buzz allows the publisher to modify the submission.
High Quality Content by WIKIPEDIA articles! Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company's web-based email program, Gmail. Users can share links, photos, videos, status messages and comments organized in "conversations" and visible in the user's inbox. Buzz enables users to choose to share publicly with the world or privately to a group of friends each time they post. Picasa, Flickr, Google Reader, YouTube, Blogger, FriendFeed, identi.ca and Twitter are currently integrated. The creation of Buzz was seen by industry analysts as an attempt by Google to compete with social networking websites like Facebook and microblogging services like Twitter.
Begriffe wie Disruption, Digitale Transformation und die Bedeutung des Silicon Valley und wichtiger noch, der dort entstehenden Arbeits- und Technologieparadigmen, waren im Oktober 2009, dem Entstehungsjahr dieses Textes, noch nicht in aller Munde und keine Buzz-Words, auf die jeder reflexartig reagierte. Aber die Entertainmentindustrie hat die Digitale Transformation eingeläutet. Von der Finanz-, bis zur Automobilindustrie ändern sich die Vorzeichen, ändern sich die Geschäftsmodelle und manchmal auch die Größen der Branchen. Wer sich nicht anpasst wird wirtschaftlich abgehängt und versinkt in der Bedeutungslosigkeit. Die deutsche Unterhaltungselektronikbranche hat dies bereits gezeigt. Die juristischen Herausforderungen sind immens. BigData ist eine eigene informationstechnische Disziplin und die ersten professionell ausgebildeten Datenanalysten treten jetzt ins Berufsleben ein. Bis 2015 waren wir mit dem Sammeln von Daten beschäftigt, jetzt ist die Auswertung dran. Praktisch jedes Haushaltsgerät sammelt Nutzerdaten, praktisch jeder Konzern verknüpft seine Daten zu Nutzerprofilen und Google und Facebook können Verhalten präziser voraussagen als Menschen.
Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success."The business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market."- Gary Vaynerchuk, best-selling author of Crush ItThere is no job security anymore, which means that the way we manage our careers has forever changed. Now, everyone in the world is your competition and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with other people.In Me 2.0 , personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that WILL give you a competitive advantage in the marketplace, including:- A 4-step process for discovering, creating, communicating and maintaining your personal brand.- How to use all the latest social media tools, including video, blogs, and social networks for job search and career development.- The secrets to networking effectively - both online and offline.- Proven branding advice from industry experts and insiders.Whether you're looking for your first big job, want to climb the corporate ladder, or are eager to jumpstart your own business venture, Me 2.0 will help you achieve lasting success!What's new in the revised edition of Me 2.0 NEW case studies, from people of all generations, on how they've used social media to become well-known brands. NEW chapter on how to use the top social networks, including Facebook, LinkedIn, and Twitter, for job searching, with real success stories. NEW insight on how to turn your passion into a business through the personal branding process. NEW tools you can use to network professionally and grow your presence, including Google Buzz, mobile branding, and location-based social networking. NEW research, examples, and more resources that will support your online brand campaign.
'The closer the new media future gets, the further victory appears.' --Michael Wolff This is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn't come to pass. What happens when omens have been misread, tea leaves misinterpreted, gurus embarrassed? Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of old media. CBS, News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and making big bucks. The New York Times still earns far more from print ads than from digital ads. Super Bowl commercials are more valuable than ever. Banner ad space on Yahoo can be bought for a relative pittance. Sure, the darlings of new media-Buzzfeed, HuffPo, Politico, and many more-keep attracting ever more traffic, in some cases truly phenomenal traffic. But as Michael Wolff shows in this fascinating and sure-to-be-controversial book, their buzz and venture financing rounds are based on assumptions that were wrong from the start, and become more wrong with each passing year. The consequences of this folly are far reaching for anyone who cares about good journalism, enjoys bingeing on Netflix, works with advertising, or plans to have a role in the future of the Internet. Wolff set out to write an honest guide to the changing media landscape, based on a clear-eyed evaluation of who really makes money and how. His conclusion: The Web, social media, and various mobile platforms are not the new television. Television is the new television. We all know that Google and Facebook are thriving by selling online ads-but they're aggregators, not content creators. As major brands conclude that banner ads next to text basically don't work, the value of digital traffic to content-driven sites has plummeted, while the value of a television audience continues to rise. Even if millions now watch television on their phones via their Netflix, Hulu, and HBO GO apps, that doesn't change the balance of power. Television by any other name is the game everybody is trying to win-including outlets like The Wall Street Journal that never used to play the game at all. Drawing on his unparalleled sources in corner offices from Rockefeller Center to Beverly Hills, Wolff tells us what's really going on, which emperors have no clothes, and which supposed geniuses are due for a major fall. Whether he riles you or makes you cheer, his book will change how you think about media, technology, and the way we live now.
Digital networks are changing all the rules of business. New, scalable, networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting the growth, scale, and profit potential of companies. But this seismic shift isn't unique to digital start-ups and tech superstars. Digital transformation is impacting all businesses, and as investor capital, top talent, and market buzz continue to shift toward network organizations, the performance gap between fast and slow adopters is widening. So the question isn't whether your organization needs to change, but when and how much. The Network Imperative is a call to action for all leaders to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers. Based on research of over a thousand companies, Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that network businesses use to grow and profit. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to thrive in this rapidly changing age.--
Complete, Unabridged Guide to Android (operating system). Get the information you need--fast! This comprehensive guide offers a thorough view of key knowledge and detailed insight. It's all you need. Here's part of the content - you would like to know it all? Delve into this book today!..... : Developers write primarily in a customized version of Java, and apps can be downloaded from online stores such as Google Play (formerly Android Market), the app store run by Google, or third-party sites. ... Android consists of a kernel based on the Linux kernel 2. 6 and Linux Kernel 3. x (Android 4. 0 onwards), with middleware, libraries and APIs written in C and application software running on an application framework which includes Java-compatible libraries based on Apache Harmony. ... In early 2011, Google chose to temporarily withhold the Android source code to the tablet-only Honeycomb release, the reason, according to Andy Rubin in an official Android blog post, was because Honeycomb was rushed for production of the Motorola Xoom, and they did not want third parties creating a really bad user experience by attempting to put onto smartphones a version of Android intended for tablets. ...However, as community-developed software has grown more popular, and following a statement by the Librarian of Congress in the United States that permits the jailbreaking of mobile devices, manufacturers and carriers have softened their position regarding third party development, with some, including HTC, Motorola, Samsung and Sony Ericsson, providing support and encouraging development. There is absolutely nothing that isn't thoroughly covered in the book. It is straightforward, and does an excellent job of explaining all about Android (operating system) in key topics and material. There is no reason to invest in any other materials to learn about Android (operating system). You'll understand it all. Inside the Guide: Android (operating system), Google Currents, Google Contacts, Google Code, Google Chrome OS, Google Chrome, Google China, Google Calendar, Google Buzz, Google Authenticator, Google+, Google, Gmail, Galaxy Nexus, GNU/Linux naming controversy, Firefox OS, Fastboot, Embedded Linux, Eclipse (software), Dalvik (software), CyanogenMod, Comparison of smartphones, Comparison of netbook-oriented Linux distributions, Comparison of Java and Android API, Comparison of Android e-book reader software, Comparison of Android devices, Carrier IQ, BlackBerry Tablet OS, BlackBerry OS, Baidu Yi, Avast!, Application software, Application programming interface, Apple Inc. v. Samsung Electronics Co., Ltd., Apache Harmony, Andy Rubin, Androidland, Android version history, Android software development, Android lawn statues, Android Developer Lab, Android Developer Challenge, Android Debug Bridge, Amazon Appstore, AdMob, AVG Technologies, ARM architecture, APK (file format), 3G