With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017.Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here?The answer is - behavioural design. Because people in the real world don’t actually behave like the people we build all our usual strategies for. We are opposing human biology and psychology when we insist that good arguments, burning platforms, classic change management, pamphlets, campaigns, and joint meetings are the way to go.Obama, Google and all the rest have instead opted to use an evidence-based approach to change behaviour, and when you’ve read ´´I’m Afraid Debbie From Marketing Has Left for the Day´´, you can adopt this approach as well. In his book, Morten Münster has converted 40 years of research in human behaviour into an easily accessible method composed of four steps - a helping hand to all managers and employees who are thirsting for alternatives to conventional means. 1. Language: English. Narrator: David Bateson. Audio sample: http://samples.audible.de/bk/glbh/001177/bk_glbh_001177_sample.mp3. Digital audiobook in aax.
From Peter Drucker to Sheryl Sandberg, from The Five Dysfunctions of a Team to Creativity Inc., here are the 50 most important titles on organisational and personal success. Brand new title in the best-selling series.What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration. With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume.50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber´s The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba. Here you´ll find the texts and ideas that matter in:EntrepreneurshipLeadershipManagementStrategyBusiness historyPersonal developmentTechnology and innovation Summarising the smartest thinking for today´s professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike. 1. Language: English. Narrator: John Chancer. Audio sample: http://samples.audible.de/bk/hodd/001992/bk_hodd_001992_sample.mp3. Digital audiobook in aax.
All too often we find ourselves in the position of being an IT manager with little or no training on what it takes to correctly staff a team. This is a critical skill for us to have. Ultimately, the success of an IT manager rests on how his/her team preforms. What You´ll Find Inside: ´´You´re Fired!´´ (How To Let People Go With Class) Managing It Talent In The 21st Century: Grow Or Buy? What Should An It Manager Look For When Hiring Employees? Google´s Staffing Problems Can Teach It Leaders A Lot You might think that staffing is all about hiring the right people to come and join your team. It turns out that there is a lot more to this. Staffing involves attracting and retaining the right people. However, it also deals with knowing when it is time to let the wrong members of your team go. Knowing what to look for when it comes time to staff your team is a critical IT manager skill. You need to understand how important flexibility is because, as with all such things in life, everything continues to change over time. The best IT team members can come from unusual places and you need to know where to look for them. IT managers have to deal with the classic dilemma: should you be looking for the smartest people or the people who have the best ideas? They are not necessarily the same group of people. While you are at it, will you be doing anything to solve the problem of there being too few women in IT? We can all take heart in the fact that we are not alone in facing the challenges of creating a highly effective IT team. Even at companies as big and successful as Google they are struggling with this challenge and we can learn a lot from how they are tacking it. This audiobook has been written to provide you with the skills that you are going to need in order to be able to attract, hire, retain, and motive a group of workers who will ultimately make your 1. Language: English. Narrator: Jim Anderson. Audio sample: http://samples.audible.de/bk/acx0/014094/bk_acx0_014094_sample.mp3. Digital audiobook in aax.
Third edition - 25th anniversary revised version - includes special online members’ only content.Inc. reviewed 200 business books in search of the small business Bible. Included in the final three they selected was When Friday Isn’t Payday. Here’s what Inc. said:´´My favorite section of When Friday Isn’t Payday is called ‘Dealing with Crisis.’ There, Kirk takes a couple of classic small company crises - such as not meeting payroll - and calmly lists possible solutions. This is Kirk at his best, an experienced small business owner figuratively at your side, keeping panic at bay with practical solutions. What separates this book from the pack is relentless practicality.”Here’s what you’ll learn:Keys to small-business successHow to increase sales and profitsSteps to starting a small businessThe principles of selling success in any businessSetting goals for yourself and your businessHow to hire, fire, and manage peopleHow to market your businessHow to buy a businessHow to get money for your businessHow to plan everythingThe audiobook is full of practical steps to more sales, more profits, and more peace of mind. Now includes bonus material:What was Napoleon Hill thinking?The Elon Musk methodFinding pearls of profits in your financial statementsA 2018 guide to social media marketingWebsite design and SEO basicsRank number-one on Google My BusinessDoing hard things - the secret to successThe online section will be constantly changing as the business world changes:Online marketing in 2019Finance your business using crowdfundingNew business book recommendationsChanges on Google, Amazon, eBay, more.Who should listen to When Friday Isn’t Payday:u 1. Language: English. Narrator: Bob Dunsworth. Audio sample: http://samples.audible.de/bk/acx0/136898/bk_acx0_136898_sample.mp3. Digital audiobook in aax.
The book that Inc. says ´´every entrepreneur should read´´ and an FT Book of the Month selection...How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the best-seller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure 40 years after the band was founded? Best-selling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. Seinfeld, which managed to capture both the essence of the ´90s and timeless themes to become a modern classic. Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals tha 1. Language: English. Narrator: Ryan Holiday. Audio sample: http://samples.audible.de/bk/peng/003193/bk_peng_003193_sample.mp3. Digital audiobook in aax.
How to get to master the art of persuasion - from the best-selling author of Talk Like Ted. Ideas don’t sell themselves. As the forces of globalisation, automation and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead and achieving greatness in the modern world. Communication is no longer a ´soft´ skill - it is the human edge that will make you unstoppable, irresistible, and irreplaceable, earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo, best-selling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes and technology carries things across the globe in a moment, communication skills become more valuable - not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show firsthand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age - the information economy - you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality and gain your competitive edge in the age of automation. In Five Stars, you will also learn: The one skill billionaire Warren Buffett says will raise your value by 50 percent. Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. How Airbnb’s founders follow a classic three-part formula shared by successful Hollywood movies. Why you should speak in third-grade language to persuade adult listeners. The one brain hack Steve Jobs, Leonardo da Vinci and Picasso used to unlock their best ideas. 1. Language: English. Narrator: Carmine Gallo. Audio sample: http://samples.audible.de/bk/macm/001927/bk_macm_001927_sample.mp3. Digital audiobook in aax.
Five Stars teaches listeners how to master the art of persuasion - written and read by the best-selling author of Talk like TED. Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field career, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a ´´soft” skill - it is the human edge that will make you unstoppable, irresistible, and irreplaceable - earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo, bestselling author of Talk like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable - not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age - the information economy - you are only as valuable as your ideas. Five Stars is an audiobook to help listeners bridge the gap between mediocrity and exceptionality, and gain the competitive edge in the age of automation. In Five Stars, listeners will also learn: The one skill billionaire Warren Buffett says will raise your value by 50 percent Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea How Airbnb’s founders follow a classic three-part formula shared by successful Hollywood movies Why you should speak in third-grade language to persuade adult listeners The one 1. Language: English. Narrator: Carmine Gallo. Audio sample: http://samples.audible.de/bk/aren/003466/bk_aren_003466_sample.mp3. Digital audiobook in aax.