Laugh at some of the most famous sequences of the biggest and funniest cartoon stars of comics history, reprinted here for the first time. This book reprints four classic stories that are emblematic of what made the strip great. Barney and his horse Spark Plug get involved in all sorts of hijinks and schemes when they enter the Million-Dollar Cross-Country Marathon, decide to swim the English Channel, and when Barney joins the Secret and Mysterious Order of the Brotherhood of Billy Goats (in DeBeck´s send-up of secret societies and fraternal lodges), culminating in Barney Google´s historic run for President of the United States in 1928! LOAC Essentials reprints, in yearly volumes, the daily newspaper strips that are essential to comics history, strips that are unique creations in their right, while also contributing to the advancement of the medium.
The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing.
This second European edition of this classic textbook brings the exceptional introduction to organizational behaviour written by the masters of the subject, and adapts it to meet the needs of students studying in Europe today. Fully updated and revised, this adaptation continues the tradition of making current, relevant research come alive for students, while maintaining its hallmark features - clear writing style, cutting-edge content and compelling pedagogy. This new edition offers real-life examples drawn from a global range of organizations including Google, Cadbury, Apple, Capital One, Microsoft, Lego, Ferrari and more, plus up-to-date insights into the latest research and hot topics from across the world.
The landmark work on mindfulness, meditation, and healing, now revised and updated after twenty-five years Stress. It can sap our energy, undermine our health if we let it, even shorten our lives. It makes us more vulnerable to anxiety and depression, disconnection and disease. Based on Jon Kabat-Zinn´s renowned mindfulness-based stress reduction program, this classic, groundbreaking work-which gave rise to a whole new field in medicine and psychology-shows you how to use medically proven mind-body approaches derived from meditation and yoga to counteract stress, establish greater balance of body and mind, and stimulate well-being and healing. By engaging in these mindfulness practices and integrating them into your life from moment to moment and from day to day, you can learn to manage chronic pain, promote optimal healing, reduce anxiety and feelings of panic, and improve the overall quality of your life, relationships, and social networks. This second edition features results from recent studies on the science of mindfulness, a new Introduction, up-to-date statistics, and an extensive updated reading list. Full Catastrophe Living is a book for the young and the old, the well and the ill, and anyone trying to live a healthier and saner life in our fast-paced world. Praise for Full Catastrophe Living ´´To say that this wise, deep book is helpful to those who face the challenges of human crisis would be a vast understatement. It is essential, unique, and, above all, fundamentally healing.´´-Donald M. Berwick, M.D., president emeritus and senior fellow, Institute for Healthcare Improvement ´´One of the great classics of mind/body medicine.´´-Rachel Naomi Remen, M.D., author of Kitchen Table Wisdom ´´A book for everyone . . . Jon Kabat-Zinn has done more than any other person on the planet to spread the power of mindfulness to the lives of ordinary people and major societal institutions.´´-Richard J. Davidson, founder and chair, Center for Investigating Healthy Minds, University of Wisconsin-Madison ´´This is the ultimate owner´s manual for our lives. What a gift!´´-Amy Gross, former editor in chief, O: The Oprah Magazine ´´I first read Full Catastrophe Living in my early twenties and it changed my life.´´-Chade-Meng Tan, Jolly Good Fellow of Google and author of Search Inside Yourself ´´Jon Kabat-Zinn´s classic work on the practice of mindfulness to alleviate stress and human suffering stands the test of time, a most useful resource and practical guide. I recommend this new edition enthusiastically to doctors, patients, and anyone interested in learning to use the power of focused awareness to meet life´s challenges, whether great or small.´´-Andrew Weil, M.D., author of Spontaneous Happiness and 8 Weeks to Optimum Health ´´How wonderful to have a new and updated version of this classic book that invited so many of us down a path that transformed our minds and awakened us to the beauty of each moment, day-by-day, through our lives. This second edition, building on the first, is sure to become a treasured sourcebook and traveling companion for new generations who seek the wisdom to live full and fulfilling lives.´´-Diana Chapman Walsh, Ph.D., president emerita of Wellesley College
In his new book Matthias Schrader, co-founder and CEO of SinnerSchrader, puts the digital transformation on its feet. Whoever starts the digital transformation at the company has already lost. In the meantime, digital products from companies such as Google, Apple, Facebook and Amazon are conquering the everyday life of users. They successfully penetrate sectors such as banking, insurance, telecommunications, retail and automotive. Many companies are in danger of losing their relationship with their customers. They become interchangeable. Matthias Schrader deciphers the code behind the Transformational Products, with which Google & Co. successfully reshape entire markets. The book also provides a playbook for the successful development of Transformational Products in the corporate context. In the end, it bridges the gap between product development and the digital transformation of companies. Transformational Products turn classic marketing into a legacy and thus from a solution to a problem. The weapons of advertising (promotion), distribution (place) and pricing policy (price) have become blunt. Digitisation is a huge challenge for the product, the fourth P in the marketing mix. The focus on the product as a success factor forces companies to focus on the concrete value-added contribution for their customers.
Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki´s classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic. Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. Whether you´re an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It´s an adventure that´s more art than science - the art of the start. ´The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki´s generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights´ Arianna Huffington, president and editor in chief, Huffington Post ´A successful entrepreneur requires three things: a garage, an idea, and this book - Guy´s irrepressible guide to the raw essentials of life in a young company´ Michael Moritz, Sequoia Capita Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special adviser to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment.
The Arduino is a cheap, flexible, open source microcontroller platform designed to make it easy for hobbyists to use electronics in homemade projects. With an almost unlimited range of input and output add-ons, sensors, indicators, displays, motors, and more, the Arduino offers you countless ways to create devices that interact with the world around you. In Arduino Workshop, you´ll learn how these add-ons work and how to integrate them into your own projects. You´ll start off with an overview of the Arduino system but quickly move on to coverage of various electronic components and concepts. Hands-on projects throughout the book reinforce what you´ve learned and show you how to apply that knowledge. As your understanding grows, the projects increase in complexity and sophistication. Among the book´s 65 projects are useful devices like: - A digital thermometer that charts temperature changes on an LCD -A GPS logger that records data from your travels, which can be displayed on Google Maps - A handy tester that lets you check the voltage of any single-cell battery - A keypad-controlled lock that requires a secret code to open You´ll also learn to build Arduino toys and games like: - An electronic version of the classic six-sided die - A binary quiz game that challenges your number conversion skills - A motorized remote control tank with collision detection to keep it from crashing Arduino Workshop will teach you the tricks and design principles of a master craftsman. Whatever your skill level, you´ll have fun as you learn to harness the power of the Arduino for your own DIY projects. Uses the Arduino Uno board
Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.
Computer Architecture: A Quantitative Approach, Sixth Edition has been considered essential reading by instructors, students and practitioners of computer design for over 20 years. The sixth edition of this classic textbook from Hennessy and Patterson, winners of the 2017 ACM A.M. Turing Award recognizing contributions of lasting and major technical importance to the computing field, is fully revised with the latest developments in processor and system architecture. The text now features examples from the RISC-V (RISC Five) instruction set architecture, a modern RISC instruction set developed and designed to be a free and openly adoptable standard. It also includes a new chapter on domain-specific architectures and an updated chapter on warehouse-scale computing that features the first public information on Google´s newest WSC. True to its original mission of demystifying computer architecture, this edition continues the longstanding tradition of focusing on areas where the most exciting computing innovation is happening, while always keeping an emphasis on good engineering design. Winner of a 2019 Textbook Excellence Award (Texty) from the Textbook and Academic Authors Association Includes a new chapter on domain-specific architectures, explaining how they are the only path forward for improved performance and energy efficiency given the end of Moore´s Law and Dennard scaling Features the first publication of several DSAs from industry Features extensive updates to the chapter on warehouse-scale computing, with the first public information on the newest Google WSC Offers updates to other chapters including new material dealing with the use of stacked DRAM; data on the performance of new NVIDIA Pascal GPU vs. new AVX-512 Intel Skylake CPU; and extensive additions to content covering multicore architecture and organization Includes ´´Putting It All Together´´ sections near the end of every chapter, providing real-world technology examples that demonstrate the principles covered in each chapter Includes review appendices in the printed text and additional reference appendices available online Includes updated and improved case studies and exercises ACM named John L. Hennessy and David A. Patterson, recipients of the 2017 ACM A.M. Turing Award for pioneering a systematic, quantitative approach to the design and evaluation of computer architectures with enduring impact on the microprocessor industry