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Principles of Marketing European Edition
46,99 € *
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The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing.

Anbieter: buecher.de
Stand: 19.06.2019
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Full Catastrophe Living (Revised Edition)
23,99 € *
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The landmark work on mindfulness, meditation, and healing, now revised and updated after twenty-five years Stress. It can sap our energy, undermine our health if we let it, even shorten our lives. It makes us more vulnerable to anxiety and depression, disconnection and disease. Based on Jon Kabat-Zinn´s renowned mindfulness-based stress reduction program, this classic, groundbreaking work-which gave rise to a whole new field in medicine and psychology-shows you how to use medically proven mind-body approaches derived from meditation and yoga to counteract stress, establish greater balance of body and mind, and stimulate well-being and healing. By engaging in these mindfulness practices and integrating them into your life from moment to moment and from day to day, you can learn to manage chronic pain, promote optimal healing, reduce anxiety and feelings of panic, and improve the overall quality of your life, relationships, and social networks. This second edition features results from recent studies on the science of mindfulness, a new Introduction, up-to-date statistics, and an extensive updated reading list. Full Catastrophe Living is a book for the young and the old, the well and the ill, and anyone trying to live a healthier and saner life in our fast-paced world. Praise for Full Catastrophe Living ´´To say that this wise, deep book is helpful to those who face the challenges of human crisis would be a vast understatement. It is essential, unique, and, above all, fundamentally healing.´´-Donald M. Berwick, M.D., president emeritus and senior fellow, Institute for Healthcare Improvement ´´One of the great classics of mind/body medicine.´´-Rachel Naomi Remen, M.D., author of Kitchen Table Wisdom ´´A book for everyone . . . Jon Kabat-Zinn has done more than any other person on the planet to spread the power of mindfulness to the lives of ordinary people and major societal institutions.´´-Richard J. Davidson, founder and chair, Center for Investigating Healthy Minds, University of Wisconsin-Madison ´´This is the ultimate owner´s manual for our lives. What a gift!´´-Amy Gross, former editor in chief, O: The Oprah Magazine ´´I first read Full Catastrophe Living in my early twenties and it changed my life.´´-Chade-Meng Tan, Jolly Good Fellow of Google and author of Search Inside Yourself ´´Jon Kabat-Zinn´s classic work on the practice of mindfulness to alleviate stress and human suffering stands the test of time, a most useful resource and practical guide. I recommend this new edition enthusiastically to doctors, patients, and anyone interested in learning to use the power of focused awareness to meet life´s challenges, whether great or small.´´-Andrew Weil, M.D., author of Spontaneous Happiness and 8 Weeks to Optimum Health ´´How wonderful to have a new and updated version of this classic book that invited so many of us down a path that transformed our minds and awakened us to the beauty of each moment, day-by-day, through our lives. This second edition, building on the first, is sure to become a treasured sourcebook and traveling companion for new generations who seek the wisdom to live full and fulfilling lives.´´-Diana Chapman Walsh, Ph.D., president emerita of Wellesley College

Anbieter: buecher.de
Stand: 19.06.2019
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Full Catastrophe Living (Revised Edition) (eBoo...
13,95 € *
ggf. zzgl. Versand

The landmark work on mindfulness, meditation, and healing, now revised and updated after twenty-five years Stress. It can sap our energy, undermine our health if we let it, even shorten our lives. It makes us more vulnerable to anxiety and depression, disconnection and disease. Based on Jon Kabat-Zinn´s renowned mindfulness-based stress reduction program, this classic, groundbreaking work-which gave rise to a whole new field in medicine and psychology-shows you how to use medically proven mind-body approaches derived from meditation and yoga to counteract stress, establish greater balance of body and mind, and stimulate well-being and healing. By engaging in these mindfulness practices and integrating them into your life from moment to moment and from day to day, you can learn to manage chronic pain, promote optimal healing, reduce anxiety and feelings of panic, and improve the overall quality of your life, relationships, and social networks. This second edition features results from recent studies on the science of mindfulness, a new Introduction, up-to-date statistics, and an extensive updated reading list. Full Catastrophe Living is a book for the young and the old, the well and the ill, and anyone trying to live a healthier and saner life in our fast-paced world. Praise for Full Catastrophe Living ´´To say that this wise, deep book is helpful to those who face the challenges of human crisis would be a vast understatement. It is essential, unique, and, above all, fundamentally healing.´´-Donald M. Berwick, M.D., president emeritus and senior fellow, Institute for Healthcare Improvement ´´One of the great classics of mind/body medicine.´´-Rachel Naomi Remen, M.D., author of Kitchen Table Wisdom ´´A book for everyone . . . Jon Kabat-Zinn has done more than any other person on the planet to spread the power of mindfulness to the lives of ordinary people and major societal institutions.´´-Richard J. Davidson, founder and chair, Center for Investigating Healthy Minds, University of Wisconsin-Madison ´´This is the ultimate owner´s manual for our lives. What a gift!´´-Amy Gross, former editor in chief, O: The Oprah Magazine ´´I first read Full Catastrophe Living in my early twenties and it changed my life.´´-Chade-Meng Tan, Jolly Good Fellow of Google and author of Search Inside Yourself ´´Jon Kabat-Zinn´s classic work on the practice of mindfulness to alleviate stress and human suffering stands the test of time, a most useful resource and practical guide. I recommend this new edition enthusiastically to doctors, patients, and anyone interested in learning to use the power of focused awareness to meet life´s challenges, whether great or small.´´-Andrew Weil, M.D., author of Spontaneous Happiness and 8 Weeks to Optimum Health ´´How wonderful to have a new and updated version of this classic book that invited so many of us down a path that transformed our minds and awakened us to the beauty of each moment, day-by-day, through our lives. This second edition, building on the first, is sure to become a treasured sourcebook and traveling companion for new generations who seek the wisdom to live full and fulfilling lives.´´-Diana Chapman Walsh, Ph.D., president emerita of Wellesley College

Anbieter: buecher.de
Stand: 19.06.2019
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Fantastic Mr Fox
9,99 € *
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A splendiferous new hardback of Charlie and the Chocolate Factory, part of a collection of truly delumptious classic Roald Dahl titles with stylish jackets over surprise printed colour cases, and exquisite endpaper designs. ´A true genius . . . Roald Dahl is my hero´ - David Walliams Bold and exciting and instantly recognisable with Quentin Blake´s inimitable artwork. Boggis, Bunce and Bean are the meanest three farmers you could meet. They are determined to get Mr Fox - but he has other plans! Listen to FANTASTIC MR FOX and other Roald Dahl audiobooks read by some very famous voices, including Kate Winslet, David Walliams and Steven Fry - plus there are added squelchy soundeffects from Pinewood Studios! Look out for new Roald Dahl apps in the App store and Google Play- including the disgusting TWIT OR MISS! and HOUSE OF TWITS inspired by the revolting Twits.

Anbieter: buecher.de
Stand: 19.06.2019
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The Myths of Innovation
21,99 € *
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In this new paperback edition of the classic bestseller, you´ll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. In this new paperback edition of the classic bestseller, you´ll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You´ll have fun while you learn: * Where ideas come from * The true history of history * Why most people don´t like ideas * How great managers make ideas thrive * The importance of problem finding * The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it´s a fantastic time to explore or rediscover this powerful view of the world of ideas. ´´Sets us free to try and change the world.´´--Guy Kawasaki, Author of Art of The Start ´´Small, simple, powerful: an innovative book about innovation.´´--Don Norman, author of Design of Everyday Things ´´Insightful, inspiring, evocative, and just plain fun to read. It´s totally great.´´--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) ´´Methodically and entertainingly dismantling the cliches that surround the process of innovation.´´--Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com ´´Will inspire you to come up with breakthrough ideas of your own.´´--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum ´´Brimming with insights and historical examples, Berkun´s book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick.´´--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

Anbieter: buecher.de
Stand: 19.06.2019
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Arduino Workshop
18,99 € *
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The Arduino is a cheap, flexible, open source microcontroller platform designed to make it easy for hobbyists to use electronics in homemade projects. With an almost unlimited range of input and output add-ons, sensors, indicators, displays, motors, and more, the Arduino offers you countless ways to create devices that interact with the world around you. In Arduino Workshop, you´ll learn how these add-ons work and how to integrate them into your own projects. You´ll start off with an overview of the Arduino system but quickly move on to coverage of various electronic components and concepts. Hands-on projects throughout the book reinforce what you´ve learned and show you how to apply that knowledge. As your understanding grows, the projects increase in complexity and sophistication. Among the book´s 65 projects are useful devices like: - A digital thermometer that charts temperature changes on an LCD -A GPS logger that records data from your travels, which can be displayed on Google Maps - A handy tester that lets you check the voltage of any single-cell battery - A keypad-controlled lock that requires a secret code to open You´ll also learn to build Arduino toys and games like: - An electronic version of the classic six-sided die - A binary quiz game that challenges your number conversion skills - A motorized remote control tank with collision detection to keep it from crashing Arduino Workshop will teach you the tricks and design principles of a master craftsman. Whatever your skill level, you´ll have fun as you learn to harness the power of the Arduino for your own DIY projects. Uses the Arduino Uno board

Anbieter: buecher.de
Stand: 19.06.2019
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Principles of Marketing European Edition 7th ed...
28,95 € *
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Principles of Marketing Seventh European EditionPhilip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.

Anbieter: buecher.de
Stand: 19.06.2019
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Computer Architecture
78,99 € *
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Computer Architecture: A Quantitative Approach, Sixth Edition has been considered essential reading by instructors, students and practitioners of computer design for over 20 years. The sixth edition of this classic textbook from Hennessy and Patterson, winners of the 2017 ACM A.M. Turing Award recognizing contributions of lasting and major technical importance to the computing field, is fully revised with the latest developments in processor and system architecture. The text now features examples from the RISC-V (RISC Five) instruction set architecture, a modern RISC instruction set developed and designed to be a free and openly adoptable standard. It also includes a new chapter on domain-specific architectures and an updated chapter on warehouse-scale computing that features the first public information on Google´s newest WSC. True to its original mission of demystifying computer architecture, this edition continues the longstanding tradition of focusing on areas where the most exciting computing innovation is happening, while always keeping an emphasis on good engineering design. Winner of a 2019 Textbook Excellence Award (Texty) from the Textbook and Academic Authors Association Includes a new chapter on domain-specific architectures, explaining how they are the only path forward for improved performance and energy efficiency given the end of Moore´s Law and Dennard scaling Features the first publication of several DSAs from industry Features extensive updates to the chapter on warehouse-scale computing, with the first public information on the newest Google WSC Offers updates to other chapters including new material dealing with the use of stacked DRAM; data on the performance of new NVIDIA Pascal GPU vs. new AVX-512 Intel Skylake CPU; and extensive additions to content covering multicore architecture and organization Includes ´´Putting It All Together´´ sections near the end of every chapter, providing real-world technology examples that demonstrate the principles covered in each chapter Includes review appendices in the printed text and additional reference appendices available online Includes updated and improved case studies and exercises ACM named John L. Hennessy and David A. Patterson, recipients of the 2017 ACM A.M. Turing Award for pioneering a systematic, quantitative approach to the design and evaluation of computer architectures with enduring impact on the microprocessor industry

Anbieter: buecher.de
Stand: 19.06.2019
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Effective C++
34,99 € *
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Effective C++ 3/e is a complete update of Effective C++ and Effective C++ 2/e . Like its predecessors, 3/e has 55 guidelines which contain better, more effective ways to write code, backed by specific examples. The second edition published in 1997, and was basically a face-lift of the first edition, keeping most of the same elements, and seven years later is still selling well. Now, Meyers has dramatically rejuvenated the material, including more than 30% brand-new material. Meyers began this edition by asking himself, ´´What are the 55 most important pieces of advice for practicing C++ programmers in 2005?´´ He also asked thousands of past users of his books this same question. This resulted in a completely new book. New material includes use of UML notation, thread safety, exception safety, design patterns, and templates. Any older material has been revitalized to reflect new ideas and strides in C++ development. Product Description ´´Every C++ professional needs a copy of Effective C++ . It is an absolute must-read for anyone thinking of doing serious C++ development. If you´ve never read Effective C++ and you think you know everything about C++, think again.´´ - Steve Schirripa, Software Engineer, Google´´C++ and the C++ community have grown up in the last fifteen years, and the third edition of Effective C++ reflects this. The clear and precise style of the book is evidence of Scott´s deep insight and distinctive ability to impart knowledge.´´ - Gerhard Kreuzer, Research and Development Engineer, Siemens AG The first two editions of Effective C++ were embraced by hundreds of thousands of programmers worldwide. The reason is clear: Scott Meyers´ practical approach to C++ describes the rules of thumb used by the experts - the things they almost always do or almost always avoid doing - to produce clear, correct, efficient code. The book is organized around 55 specific guidelines, each of which describes a way to write better C++. Each is backed by concrete examples. For this third edition, more than half the content is new, including added chapters on managing resources and using templates. Topics from the second edition have been extensively revised to reflect modern design considerations, including exceptions, design patterns, and multithreading. Important features of Effective C++ include: Expert guidance on the design of effective classes, functions, templates, and inheritance hierarchies. Applications of new ´´TR1´´ standard library functionality, along with comparisons to existing standard library components. Insights into differences between C++ and other languages (e.g., Java, C#, C) that help developers from those languages assimilate ´´the C++ way´´ of doing things. Features + Benefits Revision of the best seller. This is the market leading, second book on programming that every C++ programmer needs. ° Scott Meyers is one of the world´s foremost experts on C++ software development. He is an excellent promoter of his books. ° More than 50% new material and complete updates of tried-and-true material to bring it up to 2005 standards. ° There is no better way to bring C++ programmers up to date on cutting edge practices than this book. It´s a classic--the #1 book of its kind. Backcover ´´Every C++ professional needs a copy of Effective C++ . It is an absolute must-read for anyone thinking of doing serious C++ development. If you´ve never read Effective C++ and you think you know everything about C++, think again.´´ - Steve Schirripa, Software Engineer, Google´´C++ and the C++ community have grown up in the last fifteen years, and the third edition of Effective C++ reflects this. The clear and precise style of the book is evidence of Scott´s deep insight and distinctive ability to impart knowledge.´´ - Gerhard Kreuzer, Research and Development Engineer, Siemens AG The first two editions of Effective C++ were embraced by hundreds of thousands of programmers worldwide. The reason is clear: Scott Meyers´ practical approach to C++ describes the rules of thumb used by the experts - the things they almost always do or almost always avoid doing - to produce clear, correct, efficient code. The book is organized around 55 specific guidelines, each of which describes a way to write better C++. Each is backed by concrete examples. For this third edition, more than half the content is new, including added chapters on managing resources and using templates. Topics from the second edition have been extensively revised to

Anbieter: buecher.de
Stand: 19.06.2019
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