There is an art to using today´s colorful digital tools you need to know about to be ahead in business. You can quickly take advantage of the experience of the author, who has spent millions of dollars on effective marketing and advertising for the mere cost of a book! Discover why black and white (business dinosaur marketing) is out and how creatively the author has you Color Your Message with best practices for modern-day content marketing and advertising.Every business has a message that starts with a story. Your brand needs to have a strong web presence because 80 percent of the country uses Google to get found. This audiobook is backed up with messages, statistics, and data from Google and Pew Research. 1. Language: English. Narrator: Laura A Bailey. Audio sample: http://samples.audible.de/bk/acx0/151539/bk_acx0_151539_sample.mp3. Digital audiobook in aax.
A revealing look at how negative biases against women of color are embedded in search engine results and algorithms. Run a Google search for ´´black girls” - what will you find? ´´Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in ´´white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about ´´why black women are so sassy” or ´´why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color. Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance - operating as a source for email, a major vehicle for primary and secondary school learning, and beyond - understanding and reversing these disquieting trends and discriminatory practices is of utmost importance. An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Shayna Small. Audio sample: http://samples.audible.de/bk/adbl/034011/bk_adbl_034011_sample.mp3. Digital audiobook in aax.
In this issue:´´Steph Curry and the New Palm Want You to Forget Your Phone´´: When founders with an ambitious idea needed a hand, they drafted one of the NBA´s most relatable stars.´´Portland Could Make Big Business Pay to Protect Communities of Color from Climate Change´´: A first-of-its-kind ballot measure in Portland, Oregon, would create a fund–via a surcharge on large companies–to support clean-energy projects in low-income communities.´´A Creator in Bloom´´: Tyler, the Creator is an exuberant rap star and a thoughtful polymath working across fashion, animation, and film. WarnerMedia, Nike, and Sony have hopped aboard. Are you ready to ride?´´How Tech Workers Became Activists, Leading a Resistance Movement That Is Shaking Silicon Valley´´: Employees at Apple, Google, Microsoft and other tech companies are discovering their power to bend the trajectory of multibillion-dollar corporations. 1. Language: English. Narrator: Ken Borgers. Audio sample: http://samples.audible.de/pe/fast/181101/pe_fast_181101_sample.mp3. Digital audiobook in aax.
German Internet Marketer tells all: High quality insight knowledge, 3 million tutorial views, over 1 million contacts in 3 years, earn over 1000 € per hour. From now on - everything is possible for you! There are a lot of tips and strategies out there, which promise to help you to achieve success on the internet. On the one hand, people always tell you that it´s important to become an expert in a niche. But on the other hand, it´s also often repeated that 90% of those people are not successfull on the internet. Maybe there is a direct link between the two. The following themes will be handled: Introduction, Decide what you want to achieve, Your website interests nobody at all, How do you use Google?, What types of websites are on google number 1?, What did I do?, The next opportunity involves the use of social media, 1.000-Euro hour - the hour that can earn you 1.000 Euros, You are paid for views, Use Newsletter, Amazon, Ebay, Use Xing/LinkedIN and control all, Be present, Obtain QR codes for free, Link together all of your accounts, Use hypnotic speech patterns, Outsourcing because I do almost nothing else, Make all of the activities in your business run on autopilot, Regular customers can be worth thousands of euros, Google Alert is a very old functionality, Keep an eye on your competition, Customer feedback creates credibility, Test your prices, How can you find out how much people are willing to pay?, Pareto principle, Be sure to set goals, Pay attention to colors and pictures, Please note: The audio quality is not up to the current standards. 1. Language: English. Narrator: Henning Glaser. Audio sample: http://samples.audible.de/bk/effe/000018/bk_effe_000018_sample.mp3. Digital audiobook in aax.