Mit seiner weltweit führenden Suchmaschinentechnik, einer Armee von kreativen Köpfen und einer Marktkapitalisierung, die schon eineinhalb Jahre nach dem Börsengang die 100-Milliarden-Dollar-Grenze überschritten hat, kann sich das Unternehmen aussuchen, welchen nächsten Schritt es als nächsten unternimmt... Kaum eine Branche ist vor Google sicher. Dabei galt das Unternehmen lange als Sympathieträger. Sergey Brin und Larry Page lernten sich an der Stanford-Universität kennen: zwei nette Jungs, die eine gute Idee hatten und ein Unternehmen gründeten, dessen Motto auch heute noch "Don't be evil" lautet. Schrittweise behandeln die Autoren, wie Google - unter Mithilfe gewiefter Investoren, einer unkonventionellen Unternehmenskultur und der besten Cafeteria von Silicon Valley - einen Erfolg nach dem anderen feierte. Die Google-Story ist die exzellent recherchierte Chronik einer einzigartigen Unternehmensentwicklung. Innerhalb von nur fünf Jahren entwickelte sich die Suchmaschine Google vom kalifornischen Studentenprojekt zum globalen Giganten. Pulitzer-Preisträger David A. Vise hat das erste umfassende Buch über das Weltunternehmen geschrieben. Spätestens seit dem Börsengang im Mai 2004 ist Google ein vielköpfiger Drache, der nicht allein Bill Gates nervös macht. Diese ungekürzte Hörbuch-Fassung wird Ihnen exklusiv von Audible präsentiert und ist ausschließlich im Download erhältlich. 1. Sprache: Deutsch. Erzähler: Gerhart Hinze. Hörprobe: http://samples.audible.de/bk/adko/000015/bk_adko_000015_sample.mp3. Digitales Hörbuch im AAX Format.
In this issue: "Chelsea Clinton Makes Her Move": The only child of former U.S. President Bill Clinton and former U.S. Secretary of State Hillary Rodham Clinton is finally carving out her own identity. "The Truth About Google X": Google X’s top-secret innovation lab is opening up about what it does – and how it thinks. "A Broken Place": The spectacular failure of the startup that was going to save the world. "Tencent – The Secretive, Chinese Tech Giant That Can Rival Facebook and Amazon": A controversial billion dollar company that is now gunning for global expansion. 1. Language: English. Narrator: Ken Borgers. Audio sample: http://samples.audible.de/pe/fast/140501/pe_fast_140501_sample.mp3. Digital audiobook in aax.
From the ultimate insider - a former General Motors executive and current advisor to the Google self-driving car project - comes the definitive story of the race between Google, Tesla and Uber to create the driverless car.We stand on the brink of a technological revolution. In the near future, most of us will not own automobiles but will travel instead in driverless electric vehicles summoned at the touch of an app. We will be liberated from driving, so that the time we spend in cars can be put to more productive use. We will prevent more than 90 percent of car crashes, provide freedom of mobility to the elderly and disabled and decrease our dependence on fossil fuels.Autonomy tells the story of the maverick engineers and computer experts who triggered the revolution. Lawrence Burns - longtime adviser to the Google self-driving car project (now Waymo) and former corporate vice president of research, development and planning at General Motors - provides the perfectly timed history of how we arrived at this point, in a character-driven and vivid account of the unlikely thinkers who accomplished what billion-dollar automakers never dared.Beginning at a 2004 off-road robot race across the Mojave Desert with a million-dollar purse and continuing up to the current stampede to develop driverless technology, Autonomy is a chronicle of the past, a diagnosis of the present and a prediction of the future - the ultimate guide to understanding the driverless car and to navigating the revolution it has sparked. 1. Language: English. Narrator: George Newbern. Audio sample: http://samples.audible.de/bk/hcuk/004062/bk_hcuk_004062_sample.mp3. Digital audiobook in aax.
1.17 billion people use Google search. (Yes, a billion with B).63 percent of them said they’d click on a Google ad.Businesses make an average of $2 in revenue for every $1 they spend on AdWords (Despite the fact that 99 percent of them don’t know how to advertise properly).If that doesn’t make you want to master Google Ads and put your - or your clients’ - business in front of all these people for pennies on the dollar, nothing will.In this audiobook, you are going to discover:Step-by-step guide to becoming a true Google Adwords ninja and running insanely profitable campaigns on the world’s biggest search engineHow to profitably market small businesses (with small budgets) with Google Adwords17+ proven strategies and tools for finding the perfect keywords for your campaign (high demand, low competition)The ultimate blueprint to remarketing and conversion tracking on Google Adwords (a.k.a following people around the internet until they buy from you)How to create profitable youtube ads and put your business in front of millions of people for pennies on the dollarFinally, how to sell this new skill as a service, start a marketing agency, and get your first high-paying client in no time - even if you have no money, experience, or case studies behind youAnd much more.If you are one of those people who (like me) just scroll right to the bottom, here’s the deal:If you are serious about advertising online and you’re looking for an affordable way to put your product or service in front of millions of highly-targeted prospects, Adwords is the way to do it. And this audiobook is the place to start.Get this audiobook now and make the first step towards market domination. 1. Language: English. Narrator: Thomas Pedrosa. Audio sample: http://samples.audible.de/bk/acx0/174843/bk_acx0_174843_sample.mp3. Digital audiobook in aax.
Would you try listening to this book today to make your experience with Google AdWords and YouTube advertising easier than mine was? In 2011 when I started using Google AdWords to get clicks to my website and promote my business online, I wasted thousands of dollars getting clicks I did not need and hundreds of hours working with the ads only to get my account suspended as soon as I got a positive ROI. By 2012, I started managing Google AdWords for clients based on my experience failing to do my own ads successfully. Amazingly, client ads were often easier to do than my own and inspired me to try a new approach to AdWords using YouTube advertising, also known as Google AdWords for video. YouTube now is my biggest asset online thanks to YouTube advertising and continues to help me build deeper relationships with followers and customers that just watched one video. Four years after I got my first AdWords account suspended, I gained enough courage to try again on advertising my online courses with a new website and new business model. From the beginning, I was getting sales for $20 in ad spend and eventually got down to sales consistently for $5 with display ads and $8 with search ads. When this was combined with the higher ranking on Udemy and the organic search traffic follow up from students sharing the courses, my work on Google AdWords became part of a multimillion dollar sales system selling courses online. That sounded impressive right? Good, because I love to try and impress everyone with how smart I am and the story takes a dramatic downturn from there! Listen to the book today to hear the rest! 1. Language: English. Narrator: Jerry Banfield. Audio sample: http://samples.audible.de/bk/acx0/074901/bk_acx0_074901_sample.mp3. Digital audiobook in aax.
In this issue:"Why Netflix is Bringing on 'Chelsea'": By giving comedian Chelsea Handler free rein with her talk show, Netflix is opening itself up to new risks—and new opportunities for growth. "Apple, Facebook, Google, and Alibaba Take Hollywood": Since Netflix and Amazon proved that outsiders can thrive in entertainment, the world's largest tech companies are getting in on the act. "Twisted and Mischaracterized": Nigel Eccles's fantasy-sports site has million-dollar cash prizes and partnerships with big-name sports teams and leagues. But is it legal? "How Fitbit Became the Next Big Thing In Corporate Wellness": Is the new requirement to climbing the corporate ladder that you count all the steps? 1. Language: English. Narrator: Ken Borgers. Audio sample: http://samples.audible.de/pe/fast/160501/pe_fast_160501_sample.mp3. Digital audiobook in aax.
Twenty-one years after its incorporation and 16 years after its stock peak, Yahoo sold for 96% less than its value on January 3, 2000, when it had closed at an all-time high of $118.75 per share, resulting in a market capitalization of $120 billion. Wall Street valued Yahoo!, at that time in business less than six years, higher than it did Disney, News Corporation, and Comcast combined. At the end of 2016, the top seven businesses on the list of the highest-valued companies in the world by market capitalization include Apple at #1, Alphabet (Google's Parent Company) at #2, Amazon.com at #5, and Facebook at #7. Those companies combined are valued in excess of $2 trillion more than the price Verizon paid to acquire Yahoo! Yahoo!'s story is one of missed strategies, failed opportunities, and poor execution. Early decisions to de-emphasize search features, undervalue Google, and overplay Yahoo's hand in the Facebook negotiations haunted the rest of the company's existence. In addition, factors outside of Yahoo's control - most notably how irrational expectations of Wall Street created an environment where short-term decisions were made at the expense of the long-term good. 1. Language: English. Narrator: Marguerite Gavin. Audio sample: http://samples.audible.de/bk/gdan/002842/bk_gdan_002842_sample.mp3. Digital audiobook in aax.
In this issue:"Steph Curry and the New Palm Want You to Forget Your Phone": When founders with an ambitious idea needed a hand, they drafted one of the NBA's most relatable stars."Portland Could Make Big Business Pay to Protect Communities of Color from Climate Change": A first-of-its-kind ballot measure in Portland, Oregon, would create a fund–via a surcharge on large companies–to support clean-energy projects in low-income communities."A Creator in Bloom": Tyler, the Creator is an exuberant rap star and a thoughtful polymath working across fashion, animation, and film. WarnerMedia, Nike, and Sony have hopped aboard. Are you ready to ride?"How Tech Workers Became Activists, Leading a Resistance Movement That Is Shaking Silicon Valley": Employees at Apple, Google, Microsoft and other tech companies are discovering their power to bend the trajectory of multibillion-dollar corporations. 1. Language: English. Narrator: Ken Borgers. Audio sample: http://samples.audible.de/pe/fast/181101/pe_fast_181101_sample.mp3. Digital audiobook in aax.
Ever thought about starting a YouTube channel as a side income? Or do you have one but have no idea how to monetize it? This audiobook is your answer. YouTube is the leading online video-hosting platform and the second most popular search engine after Google. YouTube’s parent company is Google. Thus, leveraging both YouTube and Google can give you an upper hand in accessing and directing traffic to your video. With more than a billion viewers and almost a million unique visits a day, YouTube is such a gigantic exposure that any serious video creator can simply not ignore it.This guide is geared toward enabling you to take advantage of this immense potential by showing you how to create your own YouTube channel, build a massive audience, and maximize passive income. It starts with a beginner’s approach by proving to you why you ought to be on YouTube and unveiling to you immense benefits you can derive from having a YouTube channel. It goes further by practically walking you through step-by-step instructions to building your own passive-income-generating YouTube channel. Making good-quality YouTube videos is a must if indeed you have to tap into multimillion-dollar potential offered by YouTube. This guide introduces you to items you need as a starter to shoot your video and advance on that as you grow to become a professional YouTube video creator. Should you find your video shooting skills wanting or yourself not having enough time to manage your channel, this guide provides you with great alternatives that can enable you get the required people to help you create and run your YouTube channel.Making money is obviously a great endeavor for any videopreneur (video entrepreneur). You, too, can make money. Indeed, you ought to do it in order to recoup your cost and investment and earn some profit on top. The purpose of this guide is to help you get rich through your videopreneurship endeavors. We walk you through ways to make 1. Language: English. Narrator: Dave Wright. Audio sample: http://samples.audible.de/bk/acx0/140340/bk_acx0_140340_sample.mp3. Digital audiobook in aax.