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We Were Yahoo!: From Internet Pioneer to the Tr...
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Twenty-one years after its incorporation and 16 years after its stock peak, Yahoo sold for 96% less than its value on January 3, 2000, when it had closed at an all-time high of $118.75 per share, resulting in a market capitalization of $120 billion. Wall Street valued Yahoo!, at that time in business less than six years, higher than it did Disney, News Corporation, and Comcast combined. At the end of 2016, the top seven businesses on the list of the highest-valued companies in the world by market capitalization include Apple at #1, Alphabet (Google´s Parent Company) at #2, Amazon.com at #5, and Facebook at #7. Those companies combined are valued in excess of $2 trillion more than the price Verizon paid to acquire Yahoo! Yahoo!´s story is one of missed strategies, failed opportunities, and poor execution. Early decisions to de-emphasize search features, undervalue Google, and overplay Yahoo´s hand in the Facebook negotiations haunted the rest of the company´s existence. In addition, factors outside of Yahoo´s control - most notably how irrational expectations of Wall Street created an environment where short-term decisions were made at the expense of the long-term good. 1. Language: English. Narrator: Marguerite Gavin. Audio sample: http://samples.audible.de/bk/gdan/002842/bk_gdan_002842_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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Die Google Story, Hörbuch, Digital, 1, 585min
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Mit seiner weltweit führenden Suchmaschinentechnik, einer Armee von kreativen Köpfen und einer Marktkapitalisierung, die schon eineinhalb Jahre nach dem Börsengang die 100-Milliarden-Dollar-Grenze überschritten hat, kann sich das Unternehmen aussuchen, welchen nächsten Schritt es als nächsten unternimmt... Kaum eine Branche ist vor Google sicher. Dabei galt das Unternehmen lange als Sympathieträger. Sergey Brin und Larry Page lernten sich an der Stanford-Universität kennen: zwei nette Jungs, die eine gute Idee hatten und ein Unternehmen gründeten, dessen Motto auch heute noch ´´Don´t be evil´´ lautet. Schrittweise behandeln die Autoren, wie Google - unter Mithilfe gewiefter Investoren, einer unkonventionellen Unternehmenskultur und der besten Cafeteria von Silicon Valley - einen Erfolg nach dem anderen feierte. Die Google-Story ist die exzellent recherchierte Chronik einer einzigartigen Unternehmensentwicklung. Innerhalb von nur fünf Jahren entwickelte sich die Suchmaschine Google vom kalifornischen Studentenprojekt zum globalen Giganten. Pulitzer-Preisträger David A. Vise hat das erste umfassende Buch über das Weltunternehmen geschrieben. Spätestens seit dem Börsengang im Mai 2004 ist Google ein vielköpfiger Drache, der nicht allein Bill Gates nervös macht. Diese ungekürzte Hörbuch-Fassung wird Ihnen exklusiv von Audible präsentiert und ist ausschließlich im Download erhältlich. 1. Sprache: Deutsch. Erzähler: Gerhart Hinze. Hörprobe: http://samples.audible.de/bk/adko/000015/bk_adko_000015_sample.mp3. Digitales Hörbuch im AAX Format.

Anbieter: Audible
Stand: 26.06.2019
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The Google Ad Grants Playbook: The Definitive G...
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Google gives nonprofit organizations $10,000 per month in free advertising through its Google Ad Grants program. And unlike most grants, Google´s has an extremely quick application process and is very easy to get. So why do so few nonprofits participate in Google Ad Grants, and why do existing grantees struggle so much with maximizing its value to grow their organization? What´s the catch? The catch is this: Google Ad Grants is very difficult to administer unless you have extensive knowledge of and expertise with the Google Adwords program. Having $10,000 to spend is easy; actually spending it is, in fact, very difficult. And because Google provides very little support or guidance on how to spend the money, the average nonprofit grantee is only able to use a few hundred dollars of their $10,000 allotment each month. But not anymore. The Google Ad Grants Playbook changes all of that. Josh Barsch and Steve Isaacs of StraightForward Interactive have managed over 100 Google Ad Grants accounts over the past decade for charities worldwide and have cracked the code on how to extract the full value of Google Ad Grants for their clients. For the first time, they reveal their entire ´´playbook´´ - no holds barred, nothing left out - for helping their clients realize the full $10,000 of value from their Google Ad Grant, month after month after month. The Google Ad Grants Playbook is exactly that: a playbook. A set of easy-to-follow, step-by-step marching orders that your nonprofit can use to maximize the grant´s impact and grow your nonprofit organization. Don´t know how to use Google Adwords? No problem: the playbook covers all of the basics you need to know about how to build and manage your own campaigns from the ground up. Unsure about what you can advertise with the Ad Grant? What works and what doesn´t work? No problem: it´s all covered in great detail in the playbook. It´s the only guide you´ll ever need to taking your nonprofit to 1. Language: English. Narrator: Gail L. Chaffee. Audio sample: http://samples.audible.de/bk/acx0/079710/bk_acx0_079710_sample.mp3. Digital audiobook in aax.

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Stand: 26.06.2019
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Google AdWords: Earn Better Revenue through Goo...
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Google AdWords is a very substantial revenue earning tool for the Google search engine. This is their main advertising product and it successfully manages to bring in several billions of dollars worth of revenue each year. Discover the strategies here. 1. Language: English. Narrator: Cyrus. Audio sample: http://samples.audible.de/bk/acx0/025393/bk_acx0_025393_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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Google AdSence: Make Money with Google AdSence:...
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Your easy-to-listen-to guide to earning money through Google AdSense...Updated with the latest strategies and techniques on how to monetize your content, this book will serve as your springboard to generating passive income in partnership with the largest search engine in the world. Google has forever revolutionized the advertising world, earning billions of dollars every year. You can carve a slice of this profit by joining the AdSense program where you can contribute interesting content while earning money on the side. In this book, you will learn important information, techniques, and strategies that can help you jumpstart this Online revenue stream. Specifically, you will learn:The nature of Google AdSense and how it works for advertisers and for you as an advertising channelHow you can turn your website or blog into a cash-generating assetTechnical know-how to optimize your YouTube channel to activate another Online profit channelProven and effective strategies to increase your online traffic and boost your revenue in the processWith this book, you’ll get to connect to the amazing Online world of AdSense where you can work part-time and start earning money through digital advertising. 1. Language: English. Narrator: Kelley Weaverling. Audio sample: http://samples.audible.de/bk/acx0/136444/bk_acx0_136444_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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DIY SEO: Save Thousands of Dollars & Optimize o...
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DIY SEO by the Dallas SEO Experts is meant for the novice who wants to save thousands of dollars in search engine optimization costs and easily execute SEO on their own, following a step-by-step guide. Get relevant traffic to your Web site and increase your business. Don´t have the budget for SEO services and want to do it yourself? Have a secretary or assistant with down time? Provide them with the DIY SEO audiobook so they can learn and implement SEO on your business´ Web site. SEO services are not cheap, especially ones that work ethically and effectively. Finding the right SEO partner is also stressful due to the saturation in the market place. How do you know who is ethical and who isn´t? Just have a look at a Fortune 500 like retailer JCPenny, a company which was severely penalized by Google due to questionable SEO strategies. What was their mistake? They made a bad decision in the firm they hired. Do the right thing and don´t get banned from Google! Save thousands of dollars, and hours of frustration, by listening to the DIY SEO audiobook. This book was recorded for the novice who wants to implement basic SEO strategies to a Web site. The book is narrated in plain and simple English, with no technical jargon. It contains practical, step-by-step methodologies and only discusses ethical, white hat strategies that are in full compliance with Google and the Internet Police. Even a nine-year-old can execute the steps in this audiobook. DIY SEO covers the following topics: What is SEO? Why should you SEO Effective keyword research Best keyword research tools to use (including freebies) Home page optimization - step by step Interlinking: link building Google Local/Places: get found locally Google Analytics: view, understand, monitor, measure, and influence your Web site traffic Sitemap generation 1. Language: English. Narrator: Michael Whalen. Audio sample: http://samples.audible.de/bk/acx0/029989/bk_acx0_029989_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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Trillion Dollar Coach: The Leadership Handbook ...
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The team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship and love after his death in 2016. Leaders at Google for over a decade, Eric Schmidt, Jonathan Rosenberg and Alan Eagle experienced firsthand how the man fondly known as Coach Bill built trusting relationships, fostered personal growth - even in those at the pinnacle of their careers - inspired courage and identified and resolved simmering tensions that inevitably arise in fast-moving environments. To honour their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide. Based on interviews with over 80 people who knew and loved Bill Campbell, Trillion Dollar Coach explains the coach´s principles and illustrates them with stories from the many great people and companies with which he worked. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher performing and faster moving cultures, teams and companies. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio on our Desktop Site. 1. Language: English. Narrator: Dan Woren. Audio sample: http://samples.audible.de/bk/hodd/002179/bk_hodd_002179_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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Trillion Dollar Coach: The Leadership Playbook ...
9,95 € *
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The team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value.Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship, and love after his death in 2016.Leaders at Google for more than a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how the man fondly known as Coach Bill built trusting relationships, fostered personal growth - even in those at the pinnacle of their careers - inspired courage, and identified and resolved simmering tensions that inevitably arise in fast-moving environments. To honor their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide.Based on interviews with more than 80 people who knew and loved Bill Campbell, Trillion Dollar Coach explains the Coach’s principles and illustrates them with stories from the many great people and companies with which he worked. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher performing and faster moving cultures, teams, and companies.Supplemental enhancement PDF accompanies the audiobook. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Dan Woren. Audio sample: http://samples.audible.de/bk/harp/008537/bk_harp_008537_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.06.2019
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