A detailed look at how economists shaped the world, and how the legacy continues. Trillion Dollar Economists explores the prize-winning ideas that have shaped business decisions, business models, and government policies, expanding the popular idea of the economist´s role from one of forecaster to one of innovator. Written by the former Director of Economic Research at Bloomberg Government, the Kauffman Foundation and the Brookings Institution, this audiobook describes the ways in which economists have helped shape the world - in some cases, dramatically enough to be recognized with a Nobel Prize or Clark Medal. Detailed discussion of how economists think about the world and the pace of future innovation leads to an examination of the role, importance, and limits of the market, and economists´ contributions to business and policy in the past, present, and future. Few economists actually forecast the economy´s performance. Instead, the bulk of the profession is concerned with how markets work, and how they can be made more efficient and productive to generate the things people want to buy for a better life. Full of interviews with leading economists and industry leaders, Trillion Dollar Economists showcases the innovations that have built modern business and policy. Listeners will: Review the basics of economics and the innovation of economists, including market failures and the macro-micro distinction Discover the true power of economic ideas when used directly in business, as exemplified by Priceline and Google Learn how economists contributed to policy platforms in transportation, energy, telecommunication, and more Explore the future of economics in business applications, and the policy ideas, challenges, and implications 1. Language: English. Narrator: Chris Ruen. Audio sample: http://samples.audible.de/bk/adbl/021408/bk_adbl_021408_sample.mp3. Digital audiobook in aax.
The importance of a business´s culture to sustainable success. An organisation´s culture either gives it a competitive advantage or a competitive disadvantage. It is a crucial factor in determining how successful a business is and how much people want to work for an organisation. That is why managers are putting more and more emphasis on getting their organisation´s culture right. This book provides a route map for managers who want toGet a grip on why culture matters and the effect it has on success.Understand, define and measure their organisation´s culture.Position their organisation´s culture: aligning it with the business strategy.Avoid the common mistakes of´´´´culture change´´´´programmes.Keep their culture dynamic, responsive and resourceful. Full of real life example from companies as diverse as Ikea, GE, Microsoft, Google, eBay, McDonalds, Procter&Gamble, Unilever, Wal-Mart and Tesco, the book also includes a series of wide-ranging practical exercises that will help managers analyse and make their organisation´s culture a powerful driver of success. 1. Language: English. Narrator: Karen Cass. Audio sample: http://samples.audible.de/bk/adbl/012989/bk_adbl_012989_sample.mp3. Digital audiobook in aax.
Once considered tedious, the field of statistics is rapidly evolving into a discipline Hal Varian, chief economist at Google, has actually called ´´sexy.´´ From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know which movies you´ll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more. For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the arcane and technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle thorny questions. And in Wheelan´s trademark style, there´s not a dull page in sight. You´ll encounter clever Schlitz Beer marketers leveraging basic probability, an International Sausage Festival illuminating the tenets of the central limit theorem, and a head-scratching choice from the famous game show Let´s Make a Deal-and you´ll come away with insights each time. With the wit, accessibility, and sheer fun that turned Naked Economics into a bestseller, Wheelan defies the odds yet again by bringing another essential, formerly unglamorous discipline to life.
Audie Award Finalist, Business/Educational, 2014 Once considered tedious, the field of statistics is rapidly evolving into a discipline Hal Varian, chief economist at Google, has actually called ´´sexy´´. From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know which movies you´ll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more. For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the arcane and technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle thorny questions. You’ll encounter clever Schlitz Beer marketers leveraging basic probability, an International Sausage Festival illuminating the tenets of the central limit theorem, and a head-scratching choice from the famous game show Let’s Make a Deal - and you’ll come away with insights each time. With the wit, accessibility, and sheer fun that turned Naked Economics into a best seller, Wheelan defies the odds yet again by bringing another essential, formerly unglamorous discipline to life. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Jonathan Davis. Audio sample: http://samples.audible.de/bk/adbl/011763/bk_adbl_011763_sample.mp3. Digital audiobook in aax.
What does AI mean for your business? Read this book to find out. (Hal Varian, Chief Economist, Google) Artificial intelligence does the seemingly impossible, magically bringing machines to life - driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In the face of such uncertainty, many analysts either cower in fear or predict an impossibly sunny future. But in Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs. When AI is framed as cheap prediction, its extraordinary potential becomes clear: Prediction is at the heart of making decisions under uncertainty. Our businesses and personal lives are riddled with such decisions. Prediction tools increase productivity - operating machines, handling documents, communicating with customers. Uncertainty constrains strategy. Better prediction creates opportunities for new business structures and strategies to compete. Penetrating, fun, and always insightful and practical, Prediction Machines follows its inescapable logic to explain how to navigate the changes on the horizon. The impact of AI will be profound, but the economic framework for understanding it is surprisingly simple. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: LJ Ganser. Audio sample: http://samples.audible.de/bk/adbl/050019/bk_adbl_050019_sample.mp3. Digital audiobook in aax.
Insightful, surprising and with groundbreaking revelations about our society, Everybody Lies exposes the secrets embedded in our Internet searches, with a foreword by best-selling author Steven Pinker. Everybody lies, to friends, lovers, doctors, pollsters - and to themselves. In Internet searches, however, people confess their secrets - about sexless marriages, mental health problems, even racist views. Seth Stephens-Davidowitz, an economist and former Google data scientist, shows that this could just be the most important dataset ever collected. This huge database of secrets - unprecedented in human history - offers astonishing, even revolutionary insights into humankind. Anxiety, for instance, does not increase after a terrorist attack. Crime levels drop when a violent film is released. And racist searches are no higher in Republican areas than in Democrat ones. Stephens-Davidowitz reveals information we can use to change our culture and the questions we´re afraid to ask that might be essential to our health - both emotional and physical. Insightful, funny and always surprising, Everybody Lies exposes the biases and secrets embedded deeply within us, at a time when things are harder to predict than ever. 1. Language: English. Narrator: Christopher Ragland. Audio sample: http://samples.audible.de/bk/adbl/032276/bk_adbl_032276_sample.mp3. Digital audiobook in aax.
Although it is among the oldest of market institutions, the auction is ubiquitous in today´s economy, used for everything from government procurement to selling advertising on the Internet to course assignment at MIT´s Sloan School. Yet beyond the small number of economists who specialize in the subject, few people understand how auctions really work. This concise, accessible, and engaging book explains both the theory and the practice of auctions. It describes the main auction formats and pricing rules, develops a simple model to explain bidder behavior, and provides a range of real-world examples. The authors explain what constitutes an auction and how auctions can be modeled as games of asymmetric information - that is, games in which some players know something that other players do not. They characterize behavior in these strategic situations and maintain a focus on the real world by illustrating their discussions with examples that include not just auctions held by eBay and Sotheby´s but those used by Google, the US Treasury, TaskRabbit, and charities. Listeners will begin to understand how economists model auctions and how the rules of the auction shape bidder incentives. They will appreciate the role auctions play in our modern economy and understand why these selling mechanisms are so resilient. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/001844/bk_gdan_001844_sample.mp3. Digital audiobook in aax.
In this issue: A highlight of the Top-20 selections from Fast Company´s list of the 100 Most Creative People in Business. ´´Chipotle’s Secret Menu´´: A sea change in fast-food philosophy. ´´Giving and Relieving´´: Four economists came up with a simple but effective way of helping the World’s poor. ´´In the Game Against Facebook, Amazon and Apple, House Google is Winning´´: How Google is winning. ´´Risky Innovation: Why Starbucks risky approach to innovation has worked so well. 1. Language: English. Narrator: Ken Borgers. Audio sample: http://samples.audible.de/pe/fast/130601/pe_fast_130601_sample.mp3. Digital audiobook in aax.
How to get to master the art of persuasion - from the best-selling author of Talk Like Ted. Ideas don’t sell themselves. As the forces of globalisation, automation and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead and achieving greatness in the modern world. Communication is no longer a ´soft´ skill - it is the human edge that will make you unstoppable, irresistible, and irreplaceable, earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo, best-selling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes and technology carries things across the globe in a moment, communication skills become more valuable - not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show firsthand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age - the information economy - you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality and gain your competitive edge in the age of automation. In Five Stars, you will also learn: The one skill billionaire Warren Buffett says will raise your value by 50 percent. Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. How Airbnb’s founders follow a classic three-part formula shared by successful Hollywood movies. Why you should speak in third-grade language to persuade adult listeners. The one brain hack Steve Jobs, Leonardo da Vinci and Picasso used to unlock their best ideas. 1. Language: English. Narrator: Carmine Gallo. Audio sample: http://samples.audible.de/bk/macm/001927/bk_macm_001927_sample.mp3. Digital audiobook in aax.