The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing.
Copyright issues surrounding the use of services like Google Instant Preview:European copyright law in a digital challenge Akademische Schriftenreihe. 1. Auflage Andreas Papapostolou
Copyright issues surrounding the use of services like Google Instant Preview:European copyright law in a digital challenge Andreas Papapostolou
Principles of Marketing Seventh European EditionPhilip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.
From the age of seven Ryan Richmond dreamed about going to Space. Now Ryan Richmond has $3 billion to play with, he is in his forties; and still wants to go to space. His only enemy; the U.S. Government who doesn´t have its own space program-and wants his new spaceship; AMERICA ONE. He sold his first company at 19 and employed the remnants of the Russian Space Program; a couple of the best Russian space brains in the world. Ryan founded, and sold two more companies in his twenties, and then hired most of the European Space Authority. In his thirties he invested over $100 million into internet start-ups and Google, netting billions. Then he waited until NASA´s Shuttle Program came to a sad end and employed the best brains in the U.S. Space Program. Now he is in his forties, still wants to go to space - the only problem is that The U.S. government doesn´t have a current space program of their own - and wants his! 1. Language: English. Narrator: Steve Carlson. Audio sample: http://samples.audible.de/bk/acx0/012046/bk_acx0_012046_sample.mp3. Digital audiobook in aax.
Ryan Richmond has dreamed about going to space since the age of seven. Reading space updates-and seeing pictures of Neil Armstrong on the lunar surface in National Geographic-was the ignition of this dream. At nineteen he sold his first company and employed the remnants of the Russian Space Program, three of the best space brains in the world. In his twenties he founded and sold two more companies and hired the most outstanding scientists and engineers from the European Space Authority. During his thirties, after selling his third company, he invested heavily in Internet start-ups, like Google, netting billions. Then he patiently waited until NASA´s shuttle program came to an end and contracted the best brains in the U.S. Space program. Now, Ryan Richmond is in his forties, and still wants to go to space. 1. Language: English. Narrator: Steve Carlson. Audio sample: http://samples.audible.de/bk/acx0/013919/bk_acx0_013919_sample.mp3. Digital audiobook in aax.
Is the Internet erasing national borders? Who´s really in control of what´s happening on the Net--Internet engineers, rogue programmers, the United Nations, or powerful countries? In this provocative new book, Jack Goldsmith and Tim Wu tell the fascinating story of the Internet´s challenge to governmental rule in the 1990s, and the ensuing battles with governments around the world. It´s a book about the fate of one idea--that the Internet might liberate us forever from government, borders, and even our physical selves.We learn of Google´s struggles with the French government and Yahoo´s capitulation to the Chinese regime; of how the European Union sets privacy standards on the Net for the entire world; and of eBay´s struggles with fraud and how it slowly learned to trust the FBI. In a decade of events, the original vision was uprooted, as governments time and time again asserted their power to direct the future of the Internet. The destiny of the Internet over the next decades, argue Goldsmith and Wu, will reflect the interests of powerful nations and the conflicts within and between them. Well written and filled with fascinating examples, this is a work that is bound to stir heated debate in the cyberspace community. 1. Language: English. Narrator: Bob Loza. Audio sample: http://samples.audible.de/bk/adbl/001610/bk_adbl_001610_sample.mp3. Digital audiobook in aax.
Shortlisted for the BBC Audio Drama Award 2015 for Best Scripted Comedy (Studio Audience) In the complete second hit series from the people who brought you Cabin Pressure and Giles Wemmbley Hogg Goes Off, stand-up comedian Marcus Brigstocke has been put in charge of a thing! Each week, Marcus finds he’s volunteered to be in charge of a big old thing - the European Union, Social Media, the banking system, the farming industry - and each week he starts out by thinking ´´Well, it can’t be that difficult, surely?´´ and ends up with ´´Oh - turns out it’s utterly difficult and complicated. Who knew...?´´. Join him and regular guest stars Rufus Jones (Hunderby, Holy Flying Circus), William Andrews (Sorry I’ve Got No Head) and Margaret Cabourn-Smith (Miranda) as they tackle the ills of British society, from legalization of drugs and bailing out banks all the way up to the big issues - like why isn’t Lambing Live on all the year round and what colour robe to wear in his new religion. Written by Marcus Brigstocke, Jeremy Salsby, Toby Davies, Nick Doody, Dan Tetsell & Steve Punt. In the first episode, Marcus has got himself elected as a Member of the European Parliament. So it’s off to Brussels to meet Europe’s finest parliamentary minds and also UKIP. Along the way, he’ll be examining the history of the EU, its legislative structure, the democratic burden that must be shouldered to promulgate a more humane society and why so many UKIP members wear yellow trousers. Show Two, and Marcus has decided to create his own Social Media site. Please RT. Please Follow. Please Like. Please give all your details to Google and the National Security Agency. Show Three, Marcus has Broken Bad and become a drug dealer. He’ll also go on a long personal journey, and along the way he’ll examine the complex interrelationship between legalization, culture, hypocrisy and cheese. Show Four, a 1. Language: English. Narrator: Margaret Cabourn-Smith, Full Cast, Marcus Brigstocke, Rufus Jones, William Andrews. Audio sample: http://samples.audible.de/bk/rhuk/001921/bk_rhuk_001921_sample.mp3. Digital audiobook in aax.
The first physical camping-atlas Europe with direct access to useful additional information from the Internet The entirety of Europe on 272 pages in a scale of 1:800,000 clearly presented. With the High 5 Edition app you can display campsites and motorhome sites directly on the map. Thanks to filter functions you can adapt the displayed sites to your needs. Just one click takes you to camping.info, where you can find lots of useful information and guest reviews for the respective site. You can profit from the clear arrangement of the map as well as from always up-to-date information, the unmatched quantity of data and the wealth of Information (the sites aren´t plotted in the physical atlas). Furthermore the atlas provides lots more travel information: Information and tipps about camping (German/English) Information on European countries: speed limits, areas, number of residents, emergency numbers, overview of the Schengen Area/Eurozone Distance chart Overview maps of Europe (1:5,000,000) Overview of the city centres of the main European cities and towns (1:100,000) Overview of the main lines of public transport, railways and ferries (1:5,000,000) A selection of the local index including postal codes; the entire index can be viewed using the QR-code The ´´Interactive Mobile CAMPING ATLAS Europe´´ - a ´´paper backup´´ just in case... ... and when used in conjunction with a smartphone, it is a great tool for planning trips. What´s not on the map is in the app Besides information about campsites and motorhome sites you can also gather information about major attractions and cities in Europe, see the current weather forecasts and project your own photos on the map. The High 5 Edition app is based on Augmented Reality technology and is available free of charge from the Apple App store and Google Play store. More information on www.high5edition.com