Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord´s Express, Google´s Product Listing Ads, and the introduction to Google´s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
For those who have ever thought about publishing, or who want to take their career into a new direction, this book is for you. You will walk through what publishing is and what it means in this day and age. You will see firsthand what the various types of publishing are and how to pick the one that is right for you. Though there is a certain ´´how to´´ element within this book, you will also gain personal experience and insight that makes it relatable. You will feel inspired and ready to take on this pivotal next step in your career. This book is written for non-writers who are interested in one or more of the following in their life and their professional achievements. This book is for those who want to or need help with: Achieving instant expert, celebrity, and hero status Build more credibility Develop your business further Develop more or add new leads, attract new clients. Charging premium rates from new and even existing clients More coaching, consulting and speaking opportunities Earn more respect Major benefits to publishing: You can use your book as a powerful business card (foot in the door strategy) Book sales can bring passive income (marketing the book actively Constant supply of hot leads (using book with opt in strategies More coaching and speaking gigs Lots of PR exposure to your business You are a local hero (more local leads) Your mom and dad (and whole town) will be proud of you Your name will rule Google searches: Try to Google the author´s name, Shawn Chhabra, and see the proof. Prospects will find you and hire you! 1. Language: English. Narrator: Bruce Inn, Shawn Chhabra. Audio sample: http://samples.audible.de/bk/acx0/034888/bk_acx0_034888_sample.mp3. Digital audiobook in aax.
SEO Made Simple®, 5th Edition, is the leading SEO book for optimizing websites, blogs, and other digital assets. Updated for the most recent Google algorithm changes, SEO Made Simple is today´s top-selling SEO guide. The fifth edition is not just last year´s guide with a new cover, but completely revamped to address the strategies needed for top rankings - a tell-all search engine optimization guide for anyone trying to reach the highly coveted number-one ranking on Google for their website, blog, or video (5th edition). Updated and expanded with the latest information on search engine optimization (SEO) and including audio of proven search engine optimization techniques that address the changing landscape of search engine optimization. SEO Made Simple is today´s top-selling search engine optimization guide and has sold more than 30,000 copies. Learn from leading Webmaster Michael H. Fleischner the specific SEO techniques that deliver top rankings in less than 30 days. Whether you´re a search engine optimization expert or new to website rankings, the techniques revealed in this audiobook will give you everything you need to dominate Google and other leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo!, and Bing. SEO Made Simple has helped more individuals than another other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide has been updated with the latest SEO advice on social media, Google Places, and even a step-by-step link building process that has already produced top results for some of the most sought after keywords. If you are looking for a guide that provides the information you need to achieve top search engine rankings, without all of the useless fluff, this is it. 1. Language: English. Narrator: Kevin Kollins. Audio sample: http://samples.audible.de/bk/acx0/047874/bk_acx0_047874_sample.mp3. Digital audiobook in aax.
The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature: * A greater emphasis on what innovation involves. * A new chapter on Value Capture. * Expanded coverage on Services and Process Innovations. * Two new chapters covering Global and Green trends in innovation. * 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.
The revolutions sweeping the Middle East in 2011 were unlike any the world had ever seen. Brutal regimes that had been in power for many decades were suddenly swarmed by unstoppable mobs of freedom seekers. Now, one of the key figures behind the Egyptian uprising tells the riveting inside story of what happened and presents lessons for all of us on how to unleash the power of crowds. Wael Ghonim was a little-known 30-year-old Google executive in the fall of 2010 when he anonymously launched a Facebook page to protest the death of an Egyptian man at the hands of security forces. The page’s followers expanded quickly and moved from online protests to nonconfrontational public gatherings. Then, on January 14, 2011, they made history when they announced a revolution. Over 350,000 friends clamored to join. On January 25, as the revolution began in earnest, Ghonim was captured and held for 12 days of brutal interrogation - and when he emerged and gave a speech on national television, the protests grew even more intense. Four days later, Mubarak was gone. The lessons Ghonim draws will inspire each of us: Forget the past. Don’t plan ahead. Let the crowd make its own decisions. Welcome to Revolution 2.0. Wael Ghonim was born in Cairo and grew up in Egypt and Saudi Arabia, earning a degree from Cairo University in 2004 and an MBA from the American University in Cairo in 2007. He joined Google in 2008, rising to become head of marketing for Google Middle East and North Africa. He is currently on sabbatical from Google to launch a nongovernmental organization supporting education and technology in Egypt. 1. Language: English. Narrator: Sean Runnette. Audio sample: http://samples.audible.de/bk/blak/004759/bk_blak_004759_sample.mp3. Digital audiobook in aax.
A New York Times Book Review Notable Book of 2017 Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence. Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon; socialize on Facebook; turn to Apple for entertainment; and rely on Google for information. These firms sell their efficiency and purport to make the world a better place, but what they have done instead is to enable an intoxicating level of daily convenience. As these companies have expanded, marketing themselves as champions of individuality and pluralism, their algorithms have pressed us into conformity and laid waste to privacy. They have produced an unstable and narrow culture of misinformation, and put us on a path to a world without private contemplation, autonomous thought, or solitary introspection-a world without mind. In order to restore our inner lives, we must avoid being coopted by these gigantic companies, and understand the ideas that underpin their success. Elegantly tracing the intellectual history of computer science-from Descartes and the enlightenment to Alan Turing to Stewart Brand and the hippie origins of today´s Silicon Valley-Foer exposes the dark underpinnings of our most idealistic dreams for technology. The corporate ambitions of Google, Facebook, Apple, and Amazon, he argues, are trampling longstanding liberal values, especially intellectual property and privacy. This is a nascent stage in the total automation and homogenization of social, political, and intellectual life. By reclaiming our private authority over how we intellectually engage with the world, we have the power to stem the tide. At stake is nothing less than who we are, and what we will become. There have been monopolists in the past but today´s corporate giants have far more nefarious aims. They´re monopolists who want access to every facet of our identities and influence over every corner of our decision-making. Until now few have grasped the sheer scale of the threat. Foer explains not just the looming existential crisis but the imperative of resistance. Named one of the best books of the year by The New York Times ? L.A. Times ? NPR
A New York Times Book Review Notable Book of 2017Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence.Over the past few decades, there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon; socialize on Facebook; turn to Apple for entertainment; and rely on Google for information. These firms sell their efficiency and purport to make the world a better place, but what they have done instead is to enable an intoxicating level of daily convenience. As these companies have expanded, marketing themselves as champions of individuality and pluralism, their algorithms have pressed us into conformity and laid waste to privacy. They have produced an unstable and narrow culture of misinformation, and put us on a path to a world without private contemplation, autonomous thought, or solitary introspection - a world without mind. In order to restore our inner lives, we must avoid being coopted by these gigantic companies, and understand the ideas that underpin their success.Elegantly tracing the intellectual history of computer science - from Descartes and the enlightenment to Alan Turing to Stewart Brand and the hippie origins of today´s Silicon Valley - Foer exposes the dark underpinnings of our most idealistic dreams for technology. The corporate ambitions of Google, Facebook, Apple, and Amazon, he argues, are trampling longstanding liberal values, especially intellectual property and privacy. This is a nascent stage in the total automation and homogenization of social, political, and intellectual life. By reclaiming our private authority over how we intellectually engage with the world, we have the power to ste 1. Language: English. Narrator: Marc Cashman. Audio sample: http://samples.audible.de/bk/peng/003280/bk_peng_003280_sample.mp3. Digital audiobook in aax.
Research Methods in Human-Computer Interaction is a comprehensive guide to performing research and is essential reading for both quantitative and qualitative methods. Since the first edition was published in 2009, the book has been adopted for use at leading universities around the world, including Harvard University, Carnegie-Mellon University, the University of Washington, the University of Toronto, HiOA (Norway), KTH (Sweden), Tel Aviv University (Israel), and many others. Chapters cover a broad range of topics relevant to the collection and analysis of HCI data, going beyond experimental design and surveys, to cover ethnography, diaries, physiological measurements, case studies, crowdsourcing, and other essential elements in the well-informed HCI researcher´s toolkit. Continual technological evolution has led to an explosion of new techniques and a need for this updated 2nd edition, to reflect the most recent research in the field and newer trends in research methodology. This Research Methods in HCI revision contains updates throughout, including more detail on statistical tests, coding qualitative data, and data collection via mobile devices and sensors. Other new material covers performing research with children, older adults, and people with cognitive impairments. Comprehensive and updated guide to the latest research methodologies and approaches, and now available in EPUB3 format (choose any of the ePub or Mobi formats after purchase of the eBook) Expanded discussions of online datasets, crowdsourcing, statistical tests, coding qualitative data, laws and regulations relating to the use of human participants, and data collection via mobile devices and sensors New material on performing research with children, older adults, and people with cognitive impairments, two new case studies from Google and Yahoo!, and techniques for expanding the influence of your research to reach non-researcher audiences, including software developers and policymakers
´´Tom is the David Ogilvy of cartooning.´´ -Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series. Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons´ popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing - handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation. Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh ? and think about our rapidly evolving world of work. Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. Fishburne´s cartoons have grown by word of mouth to reach hundreds of thousands of marketers every week and have been featured by The Wall Street Journal, Fast Company, and The New York Times. His cartoons have appeared on a billboard ad in Times Square, helped win a Guinness World Record, and turned up in a top-secret NSA presentation released by Edward Snowden. Fishburne draws (literally and figuratively) from 20 years in the marketing trenches in the US and Europe. He was Marketing VP at Method Products, Interim CMO at HotelTonight, and worked in brand management for Nestlé and General Mills. Fishburne developed web sites and digital campaigns for interactive agency iXL in the late 90s and started his marketing career selling advertising space for the first English-language magazine in Prague. In 2010, Fishburne expanded Marketoonist into a marketing agency focused on the unique medium of cartoons. Since 2010, Marketoonist has developed visual content marketing campaigns for businesses such as Google, IBM, Kronos, and LinkedIn. Fishburne is a frequent keynote speaker on marketing, innovation, and creativity, using cartoons, case studies, and his marketing career to tell the story visually. Fishburne lives and draws near San Francisco with his wife and two daughters. All of his cartoons and observations are posted at marketoonist.com. Advance Praise for Your Ad Ignored Here: ´´If marketing kept a diary, this would be it.´´ --Ann Handley, Chief Content Officer of MarketingProfs ´´Laugh and learn at the same time. BTW, if you don´t laugh, you´re clueless, and the cartoon is about you.´´ --Guy Kawasaki, Chief evangelist of Canva, Mercedes-Benz brand ambassador ´´Tom Fishburne has a knack for marketing humor (and truth) like no other.´´ --Lee Odden, CEO, TopRank Marketing ´´Any great piece of comedy is funny because its true. Well, no one has gathered marketing truths through painfully awkward insights and hilarious delivery the way Tom has.´´ --Ron Tite, Author, Everyone´s An Artist (Or At Least They Should Be)