The instant New York Times best seller, now featuring a new afterword from the author - the insider´s guide to the Facebook/Cambridge Analytica scandal, the inner workings of the tech world, and who really runs Silicon Valley.Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this ´´chaos monkey” to test Online services’ robustness - their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys. One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. 1. Language: English. Narrator: Dan John Miller. Audio sample: http://samples.audible.de/bk/harp/007656/bk_harp_007656_sample.mp3. Digital audiobook in aax.
In this issue: ´´The Great Tech War of 2012´´: Apple, Facebook, Google, and Amazon are all battling for the future of innovation. ´´The Boy in the Bubble´´: A Silicon Valley entrepreneur who didn’t let a spectacular failure knock him down. ´´The Long Haul´´: A humanitarian organization’s plans for saving lives and alleviating suffering that go way beyond drop-in disaster relief. 1. Language: English. Narrator: Ken Borgers. Audio sample: http://samples.audible.de/pe/fast/111101/pe_fast_111101_sample.mp3. Digital audiobook in aax.
Venture capitalist Michael Moritz talks to Foreign Affairs about predicting success, investing globally, and why Google’s original business model was a failure. 1. Language: English. Narrator: Kevin Stillwell. Audio sample: http://samples.audible.de/pe/peri/000094/pe_peri_000094_sample.mp3. Digital audiobook in aax.
Winners and Losers tells the stories of some of the most innovative businesses of recent times, explaining how a few succeeded in creating and dominating entirely new markets while so many others die in today¹s ferociously competitive online era. Explaining clearly, with many interesting examples, what contributes to success and failure in creating and developing a company. Levis shows how companies like Amazon and Google rose from nothing to enormous heights, while IBM, Kodak, and AOL plummeted from them; how Nokia bounced from near bankruptcy to global leadership; and it charts the incredible rise, fall, and rise again of Apple. This is not a ´´how to succeed in business´´ textbook, but is far more interesting and more than accessible, even for those with no background in business or economics. 1. Language: English. Narrator: Timothy Bentinck. Audio sample: http://samples.audible.de/bk/adbl/002414/bk_adbl_002414_sample.mp3. Digital audiobook in aax.
Imagine a chimpanzee rampaging through a data center powering everything from Google to Facebook. Infrastructure engineers use a software version of this ´´chaos monkey´´ to test online services´ robustness-their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society´s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (Airbnb) to television (Netflix) and dating (Tinder). One of Silicon Valley´s most provocative chaos monkeys is Antonio García Martínez. After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook´s nascent advertising team, until he was forced out in the wake of an internal product war over the future of the company´s monetization strategy, and eventually landed at rival Twitter. In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world.
The law of market failure: Most new products will fail in the market, even if competently executed.Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia’s The Right It offers an unparalleled approach to beating the beast that is market failure.Millions of people around the world are working hard to bring to life new ideas. Some of these ideas will turn out to be stunning successes that will have a major impact on our world and our culture: the next Google, the next Polio vaccine, the next Harry Potter, the next Red Cross, the next Ford Mustang. Others will be smaller, more personal but no less meaningful, successes: a little restaurant that becomes a neighborhood favorite, a biography that does not make the best-seller list but tells an important story, a local nonprofit to care for abandoned pets. At this very same moment, another group of people is working equally hard to develop new ideas that, when launched, will fail. Some of them will fail spectacularly and publicly: like New Coke, the movie John Carter, or the Ford Edsel. Others will be smaller, more private, but no less painful failures: a home-based business that never takes off, a children’s book that neither publishers nor children have any interest in, a charity for a cause about which too few people care enough. If you are currently working to develop a new idea, whether on your own or as part of a team, which group are you in? Most people believe they either are, or will be, in the first group - the group whose ideas will be successful. All they have to do is work hard and execute well. Unfortunately, we know that this cannot be the case. The law of market failure tells us that up to 90 percent of most new products, services, businesses, and initiatives will fail soon after they are launched - regardless of how promising they sou 1. Language: English. Narrator: Roger Wayne. Audio sample: http://samples.audible.de/bk/harp/008527/bk_harp_008527_sample.mp3. Digital audiobook in aax.
Columnist for The Times and best-selling author of Bounce: The myth of talent and the power of practice, Matthew Syed argues that the key to success is a positive attitude to failure. What links the Mercedes Formula One team with Google? What links Dave Braisford´s Team Sky and the aviation industry? What is the connection between the inventor James Dyson and the footballer David Beckham? They are all Black Box Thinkers. Whether developing a new product, honing a core skill or just trying to get a critical decision right, Black Box Thinkers aren´t afraid to face up to mistakes. In fact they see failure as the very best way to learn. Rather than denying their mistakes, blaming others or attempting to spin their way out of trouble, these institutions and individuals interrogate errors as part of their future strategy for success. How many of us, hand on heart, can say that we have such a healthy relationship with failure? Learning from failure has the status of a cliché, but this book reveals the astonishing story behind the most powerful method of learning known to mankind and reveals the arsenal of techniques wielded by some of the world´s most innovative organizations. Their lessons can be applied across every field - from sport to education, from business to health. Using gripping case studies, exclusive interviews and really practical takeaways, Matthew Syed - the award-winning journalist and best-selling author of Bounce - explains how to turn failure into success and shows us how we can all become better Black Box Thinkers. 1. Language: English. Narrator: Simon Slater. Audio sample: http://samples.audible.de/bk/hodd/000803/bk_hodd_000803_sample.mp3. Digital audiobook in aax.
Innovation - it´s more than a ubiquitous term for the shiny, new, and different. Jane Stevenson, co-author of Breaking Away: How Great Leaders Create Innovation that Drives Sustainable Growth - and Why Others Fail, mines the minds of high profile executives and shares the gems that spark success. She defines four categories of innovation and the characteristics of leaders within them. She also details how companies like Google & GE use metrics and algorithms to forecast trends, and how CEOS can embrace the ideas of risk and failure along the trajectory to success. 1. Language: English. Narrator: Dave Summers. Audio sample: http://samples.audible.de/bk/amai/000223/bk_amai_000223_sample.mp3. Digital audiobook in aax.