Google gives nonprofit organizations $10,000 per month in free advertising through its Google Ad Grants program. And unlike most grants, Google´s has an extremely quick application process and is very easy to get. So why do so few nonprofits participate in Google Ad Grants, and why do existing grantees struggle so much with maximizing its value to grow their organization? What´s the catch? The catch is this: Google Ad Grants is very difficult to administer unless you have extensive knowledge of and expertise with the Google Adwords program. Having $10,000 to spend is easy; actually spending it is, in fact, very difficult. And because Google provides very little support or guidance on how to spend the money, the average nonprofit grantee is only able to use a few hundred dollars of their $10,000 allotment each month. But not anymore. The Google Ad Grants Playbook changes all of that. Josh Barsch and Steve Isaacs of StraightForward Interactive have managed over 100 Google Ad Grants accounts over the past decade for charities worldwide and have cracked the code on how to extract the full value of Google Ad Grants for their clients. For the first time, they reveal their entire ´´playbook´´ - no holds barred, nothing left out - for helping their clients realize the full $10,000 of value from their Google Ad Grant, month after month after month. The Google Ad Grants Playbook is exactly that: a playbook. A set of easy-to-follow, step-by-step marching orders that your nonprofit can use to maximize the grant´s impact and grow your nonprofit organization. Don´t know how to use Google Adwords? No problem: the playbook covers all of the basics you need to know about how to build and manage your own campaigns from the ground up. Unsure about what you can advertise with the Ad Grant? What works and what doesn´t work? No problem: it´s all covered in great detail in the playbook. It´s the only guide you´ll ever need to taking your nonprofit to 1. Language: English. Narrator: Gail L. Chaffee. Audio sample: http://samples.audible.de/bk/acx0/079710/bk_acx0_079710_sample.mp3. Digital audiobook in aax.
This is a summary of Adam M. Grant´s New York Times and Wall Street Journal best-seller, Give and Take: Why Helping Others Drives Our Success For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success is increasingly dependent on how we interact with others. It turns out that at work, most people operate as either takers, matchers, or givers. Whereas takers strive to get as much as possible from others and matchers aim to trade evenly, givers are the rare breed of people who contribute to others without expecting anything in return. Using his own pioneering research as Wharton´s youngest tenured professor, Adam Grant shows that these styles have a surprising impact on success. Although some givers get exploited and burn out, the rest achieve extraordinary results across a wide range of industries. Combining cutting-edge evidence with captivating stories, Grant shows how one of America´s best networkers developed his connections, why the creative genius behind one of the most popular shows in television history toiled for years in anonymity, how a basketball executive responsible for multiple draft busts transformed his franchise into a winner, and how we could have anticipated Enron´s demise four years before the company collapsed - without ever looking at a single number. Praised by best-selling authors such as Susan Cain, Dan Pink, Tony Hsieh, Seth Godin, Dan Ariely, Gretchen Rubin, David Allen, Dan Gilbert, and Robert Cialdini - along with senior leaders from Google, McKinsey, Merck, Estee Lauder, Twitter, Nike, and NASA - Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common. 1. Language: English. Narrator: Kevin Theis. Audio sample: http://samples.audible.de/bk/acx0/059835/bk_acx0_059835_sample.mp3. Digital audiobook in aax.
Iste Ve Hayatta Basariya Nasil Ulasabilecegimizle Ilgili Temel Fikirlerimizi Degistirecek Bir Kitap Rakipleri lehine secimlerden cekilecek kadar mütevazi bir adam nasil tarihteki en büyük devlet baskanlarindan biri oldu Kekeleyen bir avukat, rekorlar kiran bir tazminat davasini nasil kazandi Ticari sirlarini herkese ifsa eden bir yatirimci nasil eskisinden daha basarili oldu Bugüne dek basarinin arkasindaki bireysel faktörlere, yani hirsa, siki calismaya, yetenege ve sansa odaklandik. Ancak günümüzün hizla degisen dünyasinda, baskalariyla olan etkilesimlerimizin basariya olan etkisi her gecen gün artiyor. Wharton Isletme Okulunun en basarili ögretim üyelerinden, ödüllü arastirmaci Adam Grant, Vermek ve Almak adli kitabi ile, iletisim, isbirligi, müzakere ve liderlik konularina cigir acan bir yaklasim getiriyor ve basarinin ardinda yatan yeni dinamiklere isik tutuyor. Grante göre is dünyasinda insanlari üce ayirmak mümkün. Alicilar, vericiler ve dengeleyiciler... Istatistiklere baktigimizda basari merdivenlerinin dibinde, insanlara yardim etmekten kendi enerjilerini tüketen vericileri görüyoruz. Peki zirvede kimler var; alicilar mi dengeleyiciler mi Ilginc bir sekilde, zirvede de yine vericiler var. Peki nasil Vermek ve Almakta, doktorlarin, saticilarin, mimarlarin, politikacilarin ve daha pek cok farkli meslek dalindan insanin sasirtici hikayelerini ve dünyanin önde gelen psikologlarinin on yillar süren detayli arastirmalarinin sonuclarini gördügünüzde bu sorularin cevaplarini bulmakla kalmayacak, hem isinize hem de sosyal hayatiniza yepyeni bir gözle bakacaksiniz. New York Times ve Wall Street Journalin cok satanlar listesine giren Vermek ve Almak, pek cok sosyal bilimci, isletme uzmani ve sirket lideri tarafindan da bu alandaki en önemli kitaplardan biri olarak gösteriliyor. ADAM GRANT, Wharton Okulunun en genc ve en basarili ögretim üyesi. Ödüllü bir arastirmaci ve egitimci olan Grantin konusma yaptigi veya danismanligini yürüttügü müsterileri arasinda Google, NFL, IBM, GlaxoSmithKline, Goldman Sachs, Dünya Ekonomik Forumu, Birlesmis Milletler, Amerikan Ordusu ve Donanmasi bulunuyor. Grant, BusinessWeekin en basarili akademisyenleri arasinda gösterilmesinin yani sira dünyadaki kirk yasin altindaki en iyi isletme profesörlerinden biri olarak ün yapti. Lisans ögrenimini Harvard Üniversitesinde tamamlayan Grantin, Michigan Üniversitesinden Kurumsal Psikoloji dalinda doktorasi bulunuyor. Grant ayrica, rekorlar kiran bir reklam yönetmeni, gencler olimpik tramplen atlayicisi ve profesyonel bir sihirbaz.
Navigating the new landscape of power with Mary Barra (GM), Stewart Butterfield (Slack), Satya Nadella (Microsoft), Sheryl Sandberg (Facebook), Eric Schmidt (Google/Alphabet), David Solomon (Goldman Sachs), Ellen Stofan (NASA), and two dozen other leaders, thinkers, and luminaries.Power is changing. Private corner offices and management by decree are out, as is unquestioned trust in the government and media. These former pillars of traditional power have been replaced by networks of informed citizens who collectively wield more power over their personal lives, employers, and worlds than ever before. So how do you navigate this new landscape and come out on top? Adam Grant, Wharton organizational psychologist and New York Times best-selling author of Give and Take, Originals, and Option B, went to the World Economic Forum in Davos, the epicenter of power, and sat down with thought leaders from around the world, to find out.In interviews with two dozen leaders and thinkers - from top executives at Google, GM, Slack, and Goldman Sachs, to the CEO of the Gates Foundation and NASA’s former chief scientist - Grant shares hard-earned insight on how to succeed in this new era of hyper-linked power. He also explores how it’s reshaping everything from how employees work to how employers manage their workers, from how women rise in the office to how scientists influence policy.The combination of captivating interviews, compelling data, and Grant’s unmistakably incisive and actionable analysis results in an inspiring crash course from the frontlines on the changing nature of power today. 1. Language: English. Narrator: Adam Grant. Audio sample: http://samples.audible.de/or/orig/000202/or_orig_000202_sample.mp3. Digital audiobook in aax.
A FINANCIAL TIMES BUSINESS BOOK OF THE MONTH ´Urgently needed´ Charles Duhigg, bestselling author of THE POWER OF HABIT and SMARTER ´Attention, good guys: this book is for you´ Adam Grant, bestselling author of ORIGINALS and OPTION B with Sheryl Sandberg ´I know what you´re thinking: ´Not another career guide-cum-manifesto, telling us to ´´woman up´´ and demand more money.´ But that isn´t what Lipman says. Instead, she uses data, reams of it, to expose how the system is rigged against women. She then calls for men to join the fight to make the workplace more equal´ SUNDAY TIMES STYLE MAGAZINE Women spend their working lives adapting to an environment set up for men, by men: from altering the way they speak to changing the clothes they wear to power posing. But still the gender gap persists. And once you see it - women being overlooked, interrupted, their ideas credited to men - it´s impossible to ignore. But it needn´t be this way. Diving deep into the wide range of government initiatives, corporate experiments and social science research Joanne Lipman offers fascinating new revelations about the way men and women work culled from the Enron scandal, from brain research, from transgender scientists and from Iceland´s campaign to ´feminise´ an entire nation. Packed with fascinating and entertaining examples - from the woman behind the success of Tupperware to how Google reinvented its hiring process - That´s What She Said is a rallying cry to both men and women to finally take real steps towards closing the gender gap. Previously published as WIN WIN: When Business Works for Women, It Works for Everyone
How to win market leadership in a fast-changing world. In the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years. But today, companies surge ahead, fall behind, or even disappear in mere months. If you and your company are going to thrive for the long run, you need to continuously evolve, change, and stay a step ahead of your competition. The ability to see and capitalize on new opportunities is the cornerstone of agility. Successful technology-based firms like Google, Tesla, and Amazon have all mastered agility within their core business practices, but companies in any sector can - and must - learn to spot new opportunities and make the right choices about what to invest in, what to change, and what to abandon. The Agility Advantage first shows how to identify those aspects of your business where agility is most crucial - where the business environment is changing fast - and which elements have the greatest impact on the customer´s decision to buy. Amanda Setili then shows how to master the three components of agility: Market agility: Gain ideas from your most demanding and forward-thinking customers and from outside your industry. Engage, observe, and mix with customers to identify the opportunities created by their changing demands. Decision agility: Anticipate the changes that may affect you and turn even troubling trends into opportunities. Design your strategy to maximize learning and to manage risk. Generate diverse alternatives and make fast, fact-based decisions about which to pursue. Execution agility: Build new capabilities, shed what doesn´t fit, and take the first steps in a new direction. Experiment, then reinforce and build on what works. Enlist and inspire your organization around a compelling purpose and grant employees the autonomy and resources to continuously adapt and adjust course.PLEASE NOTE: When you purchase this title, the accompanying reference m 1. Language: English. Narrator: Jennette Selig. Audio sample: http://samples.audible.de/bk/adbl/021418/bk_adbl_021418_sample.mp3. Digital audiobook in aax.
We are living in a world in which cows send texts to farmers when they´re in heat, where the most valuable real estate in New York City houses computers, not people, and some of humanity´s greatest works are created by crowds, not individuals. We are in the midst of a networking revolution - set to transform the way we access the world´s information and the way we connect with one another. Studying biological systems is perhaps the best way to understand such networks, and nature has a lesson for us if we care to listen: Bigger is rarely better in the long run. The deadliest creature is the mosquito, not the lion. It is the quality of a network that is important for survival, not the size, and all networks - the human brain, Facebook, Google, even the internet itself - eventually reach a breakpoint and collapse. That´s the bad news. The good news is that reaching a breakpoint can be a step forward, allowing a network to substitute quality for quantity. In Breakpoint, brain scientist and entrepreneur Jeff Stibel takes listeners to the intersection of the brain, biology, and technology. He shows how exceptional companies are using their understanding of the Internet´s brain-like powers to create a competitive advantage by building more effective websites, utilizing cloud computing, engaging social media, monetizing effectively, and leveraging a collective consciousness. Indeed, the result of these technologies is a more tightly connected world with capabilities far beyond the sum of our individual minds. Breakpoint offers a fresh and exciting perspective about the future of technology and its effects on all of us.PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Robert David Grant. Audio sample: http://samples.audible.de/bk/adbl/016219/bk_adbl_016219_sample.mp3. Digital audiobook in aax.
An innovative, groundbreaking book that will captivate listeners of Malcolm Gladwell, Daniel Pink, The Power of Habit, and Quiet For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success is increasingly dependent on how we interact with others. It turns out that at work, most people operate as either takers, matchers, or givers. Whereas takers strive to get as much as possible from others and matchers aim to trade evenly, givers are the rare breed of people who contribute to others without expecting anything in return. Using his own pioneering research as Wharton´s youngest tenured professor, Grant shows that these styles have a surprising impact on success. Although some givers get exploited and burn out, the rest achieve extraordinary results across a wide range of industries. Combining cutting-edge evidence with captivating stories, this landmark book shows how one of America´s best networkers developed his connections, why the creative genius behind one of the most popular shows in television history toiled for years in anonymity, how a basketball executive responsible for multiple draft busts transformed his franchise into a winner, and how we could have anticipated Enron´s demise four years before the company collapsed - without ever looking at a single number. Praised by best-selling authors such as Dan Pink, Tony Hsieh, Dan Ariely, Susan Cain, Dan Gilbert, Gretchen Rubin, Bob Sutton, David Allen, Robert Cialdini, and Seth Godin - as well as senior leaders from Google, McKinsey, Merck, Estée Lauder, Nike, and NASA - Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common. This landmark book opens up an approach to success that has the power to transform not just individuals and groups, but entire organizations and communities. 1. Language: English. Narrator: Brian Keith Lewis. Audio sample: http://samples.audible.de/bk/peng/002080/bk_peng_002080_sample.mp3. Digital audiobook in aax.