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Ultimate Guide to Google AdWords
18,99 € *
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Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord´s Express, Google´s Product Listing Ads, and the introduction to Google´s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

Anbieter: buecher.de
Stand: 06.09.2019
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Google Analytics A Complete Guide - 2020 Edition
84,99 € *
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What level of customization within the program is possible? Are you using spreadsheet technology to manage data and metrics? How to use data to improve your monetization strategies? What is the best way to learn google analytics? out of state, seasonality, etc)? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, ´What are we really trying to accomplish here? And is there a different way to look at it?´ This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Google Analytics investments work better. This Google Analytics All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Google Analytics Self-Assessment. Featuring 778 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Google Analytics improvements can be made. In using the questions you will be better able to: - diagnose Google Analytics projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Google Analytics and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Google Analytics Scorecard, you will develop a clear picture of which Google Analytics areas need attention. Your purchase includes access details to the Google Analytics self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Google Analytics Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Anbieter: buecher.de
Stand: 14.09.2019
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Google Sheets A Complete Guide - 2020 Edition
84,99 € *
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Does an awareness of differing types of spreadsheet errors aid end-users in identifying spreadsheets errors? When are you ready to eliminate the manual efforts of spreadsheets and move to an automated consolidation process? Are business intelligence solutions starting to include social media data and analytics features? Have you seen a pattern before? How can your organization decrease its reliance on spreadsheets? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, ´What are we really trying to accomplish here? And is there a different way to look at it?´ This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Google Sheets investments work better. This Google Sheets All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Google Sheets Self-Assessment. Featuring 907 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Google Sheets improvements can be made. In using the questions you will be better able to: - diagnose Google Sheets projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Google Sheets and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Google Sheets Scorecard, you will develop a clear picture of which Google Sheets areas need attention. Your purchase includes access details to the Google Sheets self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Google Sheets Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Anbieter: buecher.de
Stand: 14.09.2019
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Google Professional Cloud Architect Study Guide
48,99 € *
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Sybex Study Guides teach IT professionals the skills needed to perform a job well. With those skills plus insight on how a certification exam tests for those skills, an IT professional can be confident for the exam. In Google Cloud Certified Associate Cloud Engineer Study Guide, readers get ready for this important exam from Google and master the skills they need to be prepared to tackle Google Cloud Architecture jobs. With 100% coverage of all exam objectives readers will learn: Designing for Business and Technical Requirements Designing Compute Resources Designing Storage Systems Designing Networks Designing Security and Legal Compliance Designing for Reliability Analyzing and Defining Technical Processes Analyzing and Defining Business Processes Development and Operations Migration Planning

Anbieter: buecher.de
Stand: 06.09.2019
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Google Bigquery: The Definitive Guide: Data War...
60,99 € *
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Anbieter: buecher.de
Stand: 17.09.2019
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Google Cloud Platform an Architect´s Guide (eBo...
9,49 € *
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Learn fundamental to advanced GCP architectural techniques using 30 + real-world use cases. The ´Google Cloud Platform an Architect´s Guide´ is a comprehensive handbook that covers everything that you need to know from GCP fundamentals to advanced cloud architecture topics. The book covers what you need to understand to pass the Google certification exams but goes far further and deeper as it explores real-world use cases and business scenarios. But you don´t need to be an IT expert as the book is designed to cater for both beginners and those experienced in other cloud or on other on-premises networks. To that end, the book is split into distinct parts that caters for all levels of expertise. Part -1 is aimed at the novice someone new to a cloud architecture environment that needs to become familiar with the fundamentals of cloud architecture and industry best practices so the more experienced reader may wish to skip this section. Part-2 takes a far deeper dive into GCP theory and practice as well as providing real-world use cases and practical tips that are beneficial for architects at all levels. Part-3 delves much deeper into GCP practical theory on elasticity, scalability and resilience. It also covers Kubernetes in greater detail and touches on High-Performance Computing and IoT designs. The book closes with a final part dealing with cloud-native design practices and as such it covers design, monitoring, notification and remediation techniques to ensure best practice in cloud-native application design, deployment, stabilisation and commissioning.

Anbieter: buecher.de
Stand: 09.09.2019
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Google Analytics Breakthrough
36,99 € *
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A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world´s most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you´ll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne - and a foreword by Avinash Kaushik - enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.

Anbieter: buecher.de
Stand: 06.09.2019
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Are You Smart Enough to Work at Google? (eBook,...
7,99 € *
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You are shrunk to the height of a penny and thrown in a blender. The blades start moving in sixty seconds. What do you do? If you want to work at Google, or any of the world´s top employers, you´ll need to have a convincing answer to this and countless other baffling puzzles. Are You Smart Enough to Work at Google? Reveals the new extreme interview questions in the postcrash, hypercompetitive job-market and uncovers the extraordinary lengths to which the best companies will go to find the right staff. Bestselling author William Poundstone guides readers through the surprising solutions to over a hundred of the most challenging conundrums used in interviews, as well as covering the importance of creative thinking, what your Facebook page says about you, and what really goes on inside the Googleplex. How will you fare?

Anbieter: buecher.de
Stand: 06.09.2019
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50 Ways to Make Google Love Your Website
12,99 € *
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Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains, but shows you how you can improve the performance of your own website in Google´s search results, giving specific and detailed instructions about the sort of priority issues you need to address. 50 Ways to Make Google Love Your Website will teach you how to: - Use Google to help you understand how people search for the sort of things you are offering - Create a website that your customers will quickly find in Google - Make your website irresistible to links from other sites - Help Google understand what your site is about - Think like Google and win more traffic

Anbieter: buecher.de
Stand: 14.09.2019
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