It´s all very well having a Flash intro and lots of features and functionality that can ´wow´ your audience on every single page of your website. But what if they can´t find you? What if you´re not visible on the main search engines, and on Google in particular? Making your site ´Google Friendly´ or employing Search Engine Optimisation techniques (or SEO as it´s known in the trade) should be a priority - if you don´t rank on those results you may as well not have a website at all - it´s that serious. And yet for many it´s something which is overlooked. But how do you get started so you can make the most of your online presence? Let Get into Bed with Google help. Dip in and dip out, listen to it from start to finish - it really doesn´t matter. The 52 brilliant ideas contained within are canny and quick fixes that should result in immediate benefits to your site; even implementing just a handful of ideas will improve your website rankings. Get into Bed with Google will help you get your website to the top of search results pages so their customers can find them easily and quickly, which in Google terms is the gold at the end of the rainbow. Simply brilliant. 1. Language: English. Narrator: Jasjeet Grover. Audio sample: http://samples.audible.de/bk/tmii/000071/bk_tmii_000071_sample.mp3. Digital audiobook in aax.
Wie Google tickt - How Google Works:Vorw. v. Larry Page. ungekürzt Eric Schmidt/ Jonathan Rosenberg/ Alan Eagle
Want Market Share? Google It! You know you´ve hit it big when your name becomes a verb - and no one knows that better than Google. In just over 10 years, Google has become the world´s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn´t do a lot of what has traditionally been viewed as marketing. But in today´s digital world, marketing has taken new shape - and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google´s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google´s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don´t Interrupt: Join the conversation - but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to ´´organize the world´s information 1. Language: English. Narrator: Wayne Shepherd. Audio sample: http://samples.audible.de/bk/graw/000104/bk_graw_000104_sample.mp3. Digital audiobook in aax.
An incisive look into the world´s most innovative tech company and the man chosen to lead it On 10 August 2015, an unassuming product expert who learnt his ropes at IIT Kharagpur was declared the next CEO of tech giant Google. Sundar Pichai´s appointment was hardly an unexpected one. Pichai is a man known as much for his veritable Midas touch with every product he has developed or led for Google - Chrome, Chrome OS and Android, to name just a few - as for his superlative people skills and open-minded approach to innovation. Yet, the company´s decision to restructure its product lines and appoint Pichai as the head of a leaner, more focused Google, has raised inevitable questions: What does Pichai´s role augur for the future of the tech giant? Will Google consolidate its position for existing products or will they focus on creating new ones? And will Pichai transform the organization that Schmidt, Page and Brin created and led, or confirm the belief of a minority of naysayers that he is not yet ready for this daunting role? Pichai: The Future of Google provides answers to these questions while throwing light on Sundar Pichai´s childhood and education; his entry into the tech world and quick rise up the ranks in Google; and his key contributions as a leader and tech-guru to Google´s most successful properties. Timely and insightful, this book offers a rare glimpse into the fascinating ecosystem of a path-breaking company and shows us what it takes to be a dynamic leader in the 21st century. 1. Language: English. Narrator: Reuel Ferreira. Audio sample: http://samples.audible.de/bk/adbl/029927/bk_adbl_029927_sample.mp3. Digital audiobook in aax.
Mit seiner weltweit führenden Suchmaschinentechnik, einer Armee von kreativen Köpfen und einer Marktkapitalisierung, die schon eineinhalb Jahre nach dem Börsengang die 100-Milliarden-Dollar-Grenze überschritten hat, kann sich das Unternehmen aussuchen, welchen nächsten Schritt es als nächsten unternimmt... Kaum eine Branche ist vor Google sicher. Dabei galt das Unternehmen lange als Sympathieträger. Sergey Brin und Larry Page lernten sich an der Stanford-Universität kennen: zwei nette Jungs, die eine gute Idee hatten und ein Unternehmen gründeten, dessen Motto auch heute noch ´´Don´t be evil´´ lautet. Schrittweise behandeln die Autoren, wie Google - unter Mithilfe gewiefter Investoren, einer unkonventionellen Unternehmenskultur und der besten Cafeteria von Silicon Valley - einen Erfolg nach dem anderen feierte. Die Google-Story ist die exzellent recherchierte Chronik einer einzigartigen Unternehmensentwicklung. Innerhalb von nur fünf Jahren entwickelte sich die Suchmaschine Google vom kalifornischen Studentenprojekt zum globalen Giganten. Pulitzer-Preisträger David A. Vise hat das erste umfassende Buch über das Weltunternehmen geschrieben. Spätestens seit dem Börsengang im Mai 2004 ist Google ein vielköpfiger Drache, der nicht allein Bill Gates nervös macht. Diese ungekürzte Hörbuch-Fassung wird Ihnen exklusiv von Audible präsentiert und ist ausschließlich im Download erhältlich. 1. Sprache: Deutsch. Erzähler: Gerhart Hinze. Hörprobe: http://samples.audible.de/bk/adko/000015/bk_adko_000015_sample.mp3. Digitales Hörbuch im AAX Format.
Per la prima volta un audiolibro spiega in modo chiaro, originale e accessibile a tutti, senza però rinunciare al rigore scientifico, come servirsi di Google per valutare le potenzialità economiche di un´idea e farla diventare un affare. Google Marketing è il nuovo processo che consente di valutare il potenziale di mercato, conquistare le prime posizioni e trasformare questa visibilità in contatti e vendite con siti web performanti. Google Marketing supera preconcetti e schematismi - quelli che fino ad ora hanno caratterizzato l´immagine del portale che si apre sul pìù grande mercato della storia dell´umanità - e conduce l´ascoltatore verso la nuova frontiera del marketing e della comunicazione pubblicitaria. 1. Italian. Giancarlo De Angeli, Tania De Domenico, Marcello Pozza. http://samples.audible.de/bk/gomo/000188/bk_gomo_000188_sample.mp3.
Was Google wirklich will:Wie der einflussreichste Konzern der Welt unsere Zukunft verändert - Ein SPIEGEL-Hörbuch Thomas Schulz
What’s the question every business should be asking itself? According to Jeff Jarvis, it’s What Would Google Do? If you’re not thinking or acting like Google – the fastest-growing company in the history of the world – then you’re not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival and success that asks the most important question today’s leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls ´´the new Google century”, including such insights as: Think Distributed Become a Platform; Join the Post-Scarcity, Open-Source, Gift Economy; The Middleman Has Died; Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners; Do What You Do Best; and Link to the Rest Get Out of the Way; Make Mistakes Well… and More. He applies these principles not just to emerging technologies and the Internet, but to other industries - telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing - showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way listeners ask questions and solve problems. 1. Language: English. Narrator: Jeff Jarvis. Audio sample: http://samples.audible.de/bk/hcuk/000757/bk_hcuk_000757_sample.mp3. Digital audiobook in aax.