Introduction to Google Analytics:A Guide for Absolute Beginners Todd Kelsey
Introduction to Google Analytics:A Guide for Absolute Beginners. 1st ed. Todd Kelsey
Become more productive and boost the impact of your marketing efforts with Brad Batesolel´s weekly marketing tips on everything from social media to digital advertising to techniques and tools. Every week you´ll find a new and immediately actionable tip to help you build your community, track engagement, measure analytics, generate brand awareness, or help you accomplish other marketing goals. 1. Language: English. Narrator: Brad Solemon. Audio sample: http://samples.audible.de/bk/acx0/073232/bk_acx0_073232_sample.mp3. Digital audiobook in aax.
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord´s Express, Google´s Product Listing Ads, and the introduction to Google´s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
How to get noticed in Google:Introduction to Search Engine Optimisation in the Era of e-Retailing. 1. Auflage Angela Keil
Testing at Google Scale Product Description 2012 Jolt Award finalist! Pioneering the Future of Software Test Do you need to get it right, too? Then, learn from Google . Legendary testing expert James Whittaker, until recently a Google testing leader, and two top Google experts reveal exactly how Google tests software, offering brand-new best practices you can use even if you?re not quite Google?s size? yet! Breakthrough Techniques You Can Actually Use Discover 100% practical, amazingly scalable techniques for analyzing risk and planning tests?thinking like real users?implementing exploratory, black box, white box, and acceptance testing?getting usable feedback?tracking issues?choosing and creating tools?testing ?Docs & Mocks,? interfaces, classes, modules, libraries, binaries, services, and infrastructure?reviewing code and refactoring?using test hooks, presubmit scripts, queues, continuous builds, and more. With these techniques, you can transform testing from a bottleneck into an accelerator ?and make your whole organization more productive! Features + Benefits Presents pioneering testing techniques that can help any company moving to the cloud Shows how to achieve web-level scale for integration and system testing Offers expert guidance on managing end-to-end testing, including superior automation strategies Foreword by Alberto Savoia xiii Foreword by Patrick Copeland xvii Preface xxiii Chapter 1: Introduction to Google Software Testing 1 Quality?Test 5 Roles 6 Organizational Structure 8 Crawl, Walk, Run 10 Types of Tests 12 Chapter 2: The Software Engineer in Test 15 The Life of an SET 17 Development and Test Workflow 17 Who Are These SETs Anyway? 22 The Early Phase of a Project 22 Team Structure 24 Design Docs 25 Interfaces and Protocols 27 Automation Planning 28 Testability 29 SET Workflow: An Example 32 Test Execution 40 Test Size Definitions 41 Use of Test Sizes in Shared Infrastructure 44 Benefits of Test Sizes 46 Test Runtime Requirements 48 Case 1: Change in Common Library 52 Test Certified 54 An Interview with the Founders of the Test Certified Program 57 Interviewing SETs 62 An Interview with Tool Developer Ted Mao 68 An Interview with Web Driver Creator Simon Stewart 70 Chapter 3: The Test Engineer 75 A User-Facing Test Role 75 The Life of a TE 76 Test Planning 79 Risk 97 Life of a Test Case 108 Life of a Bug 113 Recruiting TEs 127 Test Leadership at Google 134 Maintenance Mode Testing 137 Quality Bots Experiment 141 BITE Experiment 153 Google Test Analytics 163 Free Testing Workflow 169 External Vendors 173 An Interview with Google Docs TE Lindsay Webster 175 An Interview with YouTube TE Apple Chow 181 Chapter 4: The Test Engineering Manager 187 The Life of a TEM 187 Getting Projects and People 189 Impact 191 An Interview with Gmail TEM Ankit Mehta 193 An Interview with Android TEM Hung Dang 198 An Interview with Chrome TEM Joel Hynoski 202 The Test Engineering Director 206 An Interview with Search and Geo Test Director Shelton Mar 207 An Interview with Engineering Tools Director Ashish Kumar 211 An Interview with Google India Test Director Sujay Sahni 214 An Interview with Engineering Manager Brad Green 219 An Interview with James Whittaker 222 Chapter 5: Improving How Google Tests Software 229 Fatal Flaws in Google´s Process 229 The Future of the SET 231 The Future of the TE 233 The Future of the Test Director and Manager 234 The Future of Test Infrastructure 234 In Conclusion 235 Appendix A: Chrome OS Test Plan 237 Overview of Themes 237 Risk Analysis 238 Per-Build Baseline Testing 239 Per-LKG Day Testing 239 Per-Release Testing 239 Manual Versus Automation 240 Dev Versus Test Quality Focus 240 Release Channels 240 User Input 241 Test Case Repositories 241 Test Dashboarding 241 Virtualization 241 Performance 242 Stress, Long-Running, and Stability 242 Test Execution Framework (Autotest) 242 OEMs 242 Hardware Lab 242 E2E Farm Automation 243 Testing the Browser AppManager 243 Browser Testability 243 Hardware 244 Timeline 244 Primary Test Drivers 246 Relevant Documents 246 Appendix B: Test Tours for Chrome 247 The Shopping Tour 247 The Student Tour 248 Suggested Areas to Test 248 The International Calling Tour 249 Suggested Areas to Test 249 The Landmark Tour 249 Suggested Landmarks in Chrome 249 The All Nighter Tour 250 Suggested Areas to Test 250 The Artisan´s Tour 251 Tools in Chrome 251 The Bad Neighborhood Tour 251 Bad Neighborhoods in Chrome OS 251 The Personalization Tour 252 Ways to Customize
This book shows you how to build exciting web applications quickly and confidently, using Google App Engine -- even if you have little or no experience in programming or web development. One of the most exciting web technologies to appear in the last year, Google App Engine provides beginners like you with the tools you need to build fully working applications and deploy them ´´in the cloud´´ on Google servers. Using Google App Engine helps beginners learn the technical aspects required to create sophisticated, interactive web applications, and provides experienced developers with a thorough introduction to this platform. The book covers all of the technologies necessary to use Google App Engine, including Python, HTML, Cascading Style Sheets (CSS), and HTTP. Building web applications used to be for experts. With Google App Engine and this book, anyone can create a dynamic web presence. Build exciting, scalable web applications quickly and confidently using Google App Engine and this book, even if you have little or no experience in programming or web development. App Engine is perhaps the most appealing web technology to appear in the last year, providing an easy-to-use application framework with basic web tools. While Google´s own tutorial assumes significant experience, Using Google App Engine will help anyone get started with this platform. By the end of this book, you´ll know how to build complete, interactive applications and deploy them to the cloud using the same servers that power Google applications. With this book, you will: * Get an overview of the technologies necessary to use Google App Engine * Learn how to use Python, HTML, Cascading Style Sheets (CSS), HTTP, and DataStore, App Engine´s database * Grasp the technical aspects necessary to create sophisticated, dynamic web applications * Understand what´s required to deploy your applications Using Google App Engine is also an excellent resource for experienced programmers who want to acquire working knowledge of web technologies. Building web applications used to be for experts only, but with Google App Engine-and this book-anyone can create a dynamic web presence.
Introduction to 3D Data:Modeling with ArcGIS 3D Analyst and Google Earth Heather Kennedy
Artificial intelligence touches nearly every part of your day. While you may initially assume that technology such as smart speakers and digital assistants are the extent of it, AI has in fact rapidly become a general-purpose technology, reverberating across industries including transportation, healthcare, financial services, and many more. In our modern era, an understanding of AI and its possibilities for your organization is essential for growth and success. Artificial Intelligence Basics has arrived to equip you with a fundamental, timely grasp of AI and its impact. Author Tom Taulli provides an engaging, non-technical introduction to important concepts such as machine learning, deep learning, natural language processing (NLP), robotics, and more. In addition to guiding you through real-world case studies and practical implementation steps, Taulli uses his expertise to expand on the bigger questions that surround AI. These include societal trends, ethics, and future impact AI will have on world governments, company structures, and daily life. Google, Amazon, Facebook, and similar tech giants are far from the only organizations on which artificial intelligence has had-and will continue to have-an incredibly significant result. AI is the present and the future of your business as well as your home life. Strengthening your prowess on the subject will prove invaluable to your preparation for the future of tech, and Artificial Intelligence Basics is the indispensable guide that you´ve been seeking. What You Will Learn Study the core principles for AI approaches such as machine learning, deep learning, and NLP (Natural Language Processing) Discover the best practices to successfully implement AI by examining case studies including Uber, Facebook, Waymo, UiPath, and Stitch Fix Understand how AI capabilities for robots can improve business Deploy chatbots and Robotic Processing Automation (RPA) to save costs and improve customer service Avoid costly gotchas Recognize ethical concerns and other risk factors of using artificial intelligence Examine the secular trends and how they may impact your business Who This Book Is For Readers without a technical background, such as managers, looking to understand AI to evaluate solutions.