The Myth of Capitalism tells the story of how America has gone from an open, competitive marketplace to an economy where a few very powerful companies dominate key industries that affect our daily lives. Digital monopolies like Google, Facebook and Amazon act as gatekeepers to the digital world. Amazon is capturing almost all online shopping dollars. We have the illusion of choice, but for most critical decisions, we have only one or two companies, when it comes to high speed Internet, health insurance, medical care, mortgage title insurance, social networks, Internet searches, or even consumer goods like toothpaste. Every day, the average American transfers a little of their pay check to monopolists and oligopolists. The solution is vigorous anti-trust enforcement to return America to a period where competition created higher economic growth, more jobs, higher wages and a level playing field for all. The Myth of Capitalism is the story of industrial concentration, but it matters to everyone, because the stakes could not be higher. It tackles the big questions of: why is the US becoming a more unequal society, why is economic growth anemic despite trillions of dollars of federal debt and money printing, why the number of start-ups has declined, and why are workers losing out.
Imagine a world where all the news you see is defined by your salary and who your friends are. Imagine a world where you can´t have secrets. Welcome to 2011. Google and Facebook are already feeding you what they think you want to see. This book reveals how this hidden web is starting to control our lives - and shows what we can do about it.
Visionary WikiLeaks founder Julian Assange brings together a small group of cutting-edge thinkers and activists to discuss whether electronic communications will emancipate or enslave. Among the topics addressed are: Do Facebook and Google constitute the greatest surveillance machine that ever existed,´ perpetually tracking people´s locations, contacts and lives? Far from being victims of that surveillance, are most people willing collaborators? Are there legitimate forms of surveillance? And does anyone have the ability to resist this tide?´
Vorhang auf für Ihren erfolgreichen YouTube-Auftritt! YouTube-Projekte von Anfang an richtig starten Kanäle strategisch planen und gute Geschichten erzählen Von der Konzeption bis zur Analyse, inkl. Rechtstipps YouTube boomt. Mit diesem Buch profitieren Sie davon und haben alles an der Hand, um Videos erfolgreich in Ihr Online-Marketing zu integrieren. Egal ob Sie YouTube für eigene Kanäle einsetzen oder im Kundenauftrag Strategien erstellen und umsetzen. Angefangen bei der eigenen Strategie, der Kalkulation eines Channels, der Produktion von Inhalten, der Veröffentlichung der Videos bis hin zur Erfolgsanalyse und der Communitypflege werden alle wichtigen Aspekte eines erfolgreichen YouTube-Kanals behandelt. Die vielen Praxisbeispiele und Best Practices helfen Ihnen zudem, Anregungen für eigene Projekte zu finden. Aus dem Inhalt: YouTube-Strategie Kanalkonzept entwickeln Eigenes Branding entwerfen Ziele und Zielgruppen Einführung in das Storystelling YouTube-Kanal kalkulierenDas richtige Equipment Licht, Ton, Maske Coole Videos produzieren Videos bestmöglich platzieren Zuschauer langfristig binden und Community pflegen Social-Media-Netzwerke für YouTube nutzen Krisenkommunikation Crosschannel-Marketing Produkte platzieren YouTube Analytics Werben auf YouTube - Google AdWords YouTube-APIs (Data, Analytics, Live-Streaming)
THE BLACK SWAN is a concept that will change the way you look at the world. Black Swans underlie almost everything, from the rise of religions, to events in our own lives. A Black Swan is a highly improbable event with three principle characteristics: it is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random and more predictable than it was. The astonishing success of Google was a black swan; so was 9/11. Why do we always ignore the phenomenon of Black Swans until after they occur? As Taleb reveals, we are hard-wired not to truly estimate risk, too vulnerable to the impulse to simplify and not open enough to rewarding those who can imagine the ´impossible´. In this revelatory book, Taleb explains everything we know about what we don´t know, and shows us how to face the world.
NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that´s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they´re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world´s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world´s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can´t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
In December 2009, Google began customizing its search results for all users, and we entered a new era of personalization. With little notice or fanfare, our online experience is changing, as the websites we visit are increasingly tailoring themselves to us. In this engaging and visionary book, MoveOn.org board president Eli Pariser lays bare the personalization that is already taking place on every major website, from Facebook to AOL to ABC News. As Pariser reveals, this new trend is nothing short of an invisible revolution in how we consume information, one that will shape how we learn, what we know, and even how our democracy works. The race to collect as much personal data about us as possible, and to tailor our online experience accordingly, is now the defining battle for today´s internet giants like Google, Facebook, Apple and Microsoft. Behind the scenes, a burgeoning industry of data companies is tracking our personal information to sell to advertisers, from our political leanings to the hiking boots we just browsed on Zappos. As a result, we will increasingly each live in our own, unique information universe-what Pariser calls ´´the filter bubble.´´ We will receive mainly news that is pleasant, familiar and confirms our beliefs-and since these filters are invisible, we won´t know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation and the democratic exchange of ideas. Drawing on interviews with both cyber-skeptics and cyber-optimists, from the co-founder of OK Cupid, an algorithmically-driven dating website, to one of the chief visionaries of U.S. information warfare, THE FILTER BUBBLE tells the story of how the Internet, a medium built around the open flow of ideas, is closing in on itself under the pressure of commerce and ´´monetization.´´ It peeks behind the curtain at the server farms, algorithms, and geeky entrepreneurs that have given us this new reality, and investigates the consequences of corporate power in the digital age. THE FILTER BUBBLE reveals how personalization could undermine the internet´s original purpose as an open platform for the spread of ideas, and leave us all in an isolated, echoing world. But it is not too late to change course. Pariser lays out a new vision for the web, one that embraces the benefits of technology without turning a blind eye to its negative consequences, and will ensure that the Internet lives up to its transformative promise.
Learn how to use the Processing programming language and environment to create Android applications with ease. This book covers the basics of the Processing language, allowing users to effectively program interactive graphics in 2D and 3D. It also details the application of these techniques to different types of Android devices (smartphones, tablets, wearables and smartwatches). Processing for Android walks you through the steps of taking an initial idea to a final app. With this book, you will be able to write engaging apps with interactive visuals driven by motion and location information obtained from the device´s sensors; including health data from the wearer, like step count and heart rate. An advantage of Processing for Android over more complex programming environments is the ability for users to focus on the interactions and visual output of their code rather than in the implementation details of the Android platform. This book goes through a comprehensive series of hand-on projects, ranging from simple sketches to more complex projects involving sensors and integration with larger apps. It also covers important aspects such as exporting your Processing projects as signed apps are ready to upload to the Google Play store and be share with the world! What You´ll Learn Write apps and live wallpapers for smartphones and tablets Design and implement interactive watch faces Create Virtual Reality experiences for Cardboard devices Integrate Processing sketches into larger apps and Android Studio Export projects as completed apps ready to distribute through Google Play Store Who This Book Is For Artists, designers, students, researchers, and hobbyists who are not necessarily Android experts, but are looking to write mobile apps that make creative use of interactive graphics, sensor data, and virtual reality.