Is social media baffling to you? Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach's Guide to Nurturing Relationships from Your Desk, he sets out to prove it. Rather than diving into Facebook, Google+, Twitter, and LinkedIn, Nonprofit Social Media starts with your nonprofit. Pitman walks you through the how and why of social media. He gives you tips and an outline for starting a social media strategy and shows how to get your website up and running on a shoe-string budget. Then he shows you how email, blogging, Facebook, Google+, Twitter, LinkedIn, YouTube, and other social media tools fit into your strategy. He even shows you how to learn all these new tools and still stay sane. Social media can help you create stronger relationships with donors than you ever thought possible. And it can help them introduce their friends to your nonprofit. Nonprofit Social Media shows you how! 1. Language: English. Narrator: Jeffrey Kafer. Audio sample: http://samples.audible.de/bk/acx0/022722/bk_acx0_022722_sample.mp3. Digital audiobook in aax.
Google+ for Nonprofits ab 6.49 € als pdf eBook: A Quick Start Guide to Unleashing the Power of Google+ to Promote and Fund Your Nonprofit. Aus dem Bereich: eBooks, Sachthemen & Ratgeber, Computer & Internet,
California's Silicon Valley is home to the greatest concentration of designers in the world: corporate design offices at flagship technology companies and volunteers at nonprofit NGOs; global design consultancies and boutique studios; research laboratories and academic design programs. Together they form the interconnected network that is Silicon Valley. Apple products are famously "designed in California", but, as Barry Katz shows in this first-ever, extensively illustrated history, the role of design in Silicon Valley began decades before Steve Jobs and Steve Wozniak dreamed up Apple in a garage. Offering a thoroughly original view of the subject, Katz tells how design helped transform Silicon Valley into the most powerful engine of innovation in the world. From Hewlett-Packard and Ampex in the 1950s to Google and Facebook today, design has provided the bridge between research and development, art and engineering, technical performance and human behavior. Katz traces the origins of all of the leading consultancies - including IDEO, frog, and Lunar - and shows the process by which some of the world's most influential companies came to place design at the center of their business strategies. At the same time, universities, foundations, and even governments have learned to apply "design thinking" to their missions. Drawing on unprecedented access to a vast array of primary sources and interviews with nearly every influential design leader - including Douglas Engelbart, Steve Jobs, and Don Norman - Katz reveals design to be the missing link in Silicon Valley's ecosystem of innovation. 1. Language: English. Narrator: Sean Ptratt. Audio sample: http://samples.audible.de/bk/gdan/001761/bk_gdan_001761_sample.mp3. Digital audiobook in aax.
Despite trillions of dollars in Western aid, 2.8 billion people worldwide still struggle to survive every day. We need a better solution. Founder and CEO of Samasource, Leila Janah, shows that poverty is a problem we can solve - not just hope to alleviate - by giving work. When asked if they'd rather receive aid or work, the world's poorest people will always choose work. But the world's richest countries continue to send aid, targeting the symptoms, not the causes of poverty. Western countries have the best intentions, but charity-based aid often does more harm than good, and billions of people continue to suffer. According to Leila Janah, giving dignified, steady, fair-wage work is the most effective way to eradicate poverty. Samasource, a nonprofit she founded with the express purpose of outsourcing work from the tech industry to the bottom billions, has provided over $10 million in direct income to tens of thousands of people the world had written off, changing the trajectory of their lives for the better. Janah and her team go into the world's poorest communities - from the refugee camps of Kenya to rural Arkansas to the blighted neighborhoods of California - and train people to do digital work for companies like Google, Walmart, and Microsoft. She is making a real difference, breaking the cycle of poverty at its source. Picking up where Dambisa Moyo's Dead Aid leaves off, Give Work debunks traditional and cutting-edge aid models and offers much needed solutions. From a school for the blind in Ghana to the World Bank, Janah has tested various Give Work business models in all corners of the world. She shares the poignant stories of many who have benefited from Samasource's work and offers us a blueprint to change the world for good. We can end extreme poverty. And in Give Work, Janah shows us how. Give work, and you give the poorest people on the planet a chance at happiness. Give work, and yo 1. Language: English. Narrator: Leila Janah. Audio sample: http://samples.audible.de/bk/peng/003274/bk_peng_003274_sample.mp3. Digital audiobook in aax.
Leadership is a hot topic, as more and more books are available on the subject than ever before. The single keyword leadership offers up more than 640 million search results on Google alone, and via the Internet we can access leadership courses (like mine on Udemy.com) and online information more quickly and easily than ever before. Yet we have a severe lack of leadership in most areas of government, business, and even nonprofit organizations. So why is that? It is a lack of follow-through, plain and simple. This book is about putting what we learn into practice, and that is a hallmark of leadership fundamentals. Whenever we feel frustrated or life seems to be spinning out of control, we need to get back to the basics of why we're living. Is it based on the fundamentals of living a selfless life as a service-minded person? "Life and people aren't out to get you, but your approach to life and approach to people are." We can get so distracted by things in life that we forget about what is seminally true. It is always about the fundamentals in work, life, sports, faith, and relationships. We can easily allow ourselves to become distracted by all kinds of things that really don't matter, and most of the time a return to the fundamentals brings us back into balance and peace in our lives. The book is divided into four parts: Part 1: To serve or not to serve. The choice is indeed a tough one. Part 2: Leggo my ego. Addresses the challenge of needing an ego to lead but having that harnessed so it is not unwieldy. Part 3: The danger of persona non grata. You don't want to be the unwelcome person, do you? Part 4: Fierce competition steamrolls ahead. Organization competition is heating up and shows no signs of slowing. Will you ride the wave or be pulled under by the currents? To discover why servant leadership is frustrating and learn practical principles for your leadership journey, listen t 1. Language: English. Narrator: Miles Anthony Smith. Audio sample: http://samples.audible.de/bk/acx0/071539/bk_acx0_071539_sample.mp3. Digital audiobook in aax.
Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.What You'll LearnUnderstand basic techniques to generate traffic for a blog or websiteReview the performance of a website or campaignSet up a Shopify account to track ROICreate and maximize AdWords to track conversionDiscover opportunities offered by Google, including the Google Individual QualificationWho This Book Is For Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.
If you ve thought of starting an online business or if you re already selling online, here s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There s even a section about setting up shop in the virtual world of Second Life. Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You ll learn to: Build a business plan that translates your ideas into a profitable enterprise Choose software to help you manage taxes, balance sheets, and other accounting chores Create a Web site that helps your business make money Fill orders, pack and ship merchandise, and manage stock Set up, budget for, and implement a plan to protect vital computer equipment Use PR and advertising tools that best promote your business online, including Google AdWords Choose what sells best in Second Life and earn real money from your virtual store Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques Inside the book, you ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!
If you've thought of starting an online business or ifyou're already selling online, here's how to get yourshare of online customers. This second edition of Starting anOnline Business All-in-One For Dummies covers everything fromcreating a business plan and building a customer-friendly site tomarketing with Facebook and MySpace. There's even a sectionabout setting up shop in the virtual world of Second Life. Eleven handy minibooks cover online business basics, legal andaccounting, Web site design, online and operating, Internetsecurity, boosting sales, retail to e-tail, storefront selling,fundraising sites, niche e-commerce, and e-commerce advanced.You'll learn to: * Build a business plan that translates your ideas into aprofitable enterprise * Choose software to help you manage taxes, balance sheets, andother accounting chores * Create a Web site that helps your business make money * Fill orders, pack and ship merchandise, and manage stock * Set up, budget for, and implement a plan to protect vitalcomputer equipment * Use PR and advertising tools that best promote your businessonline, including Google AdWords * Choose what sells best in Second Life and earn real money fromyour virtual store * Market through niche communities, find and use specialmarketing tools for nonprofit organizations, and apply successfulmobile marketing techniques Inside the book, you'll even find a Google AdWords giftcard worth $25 to help spread the word about your onlinebusiness!