Per la prima volta un audiolibro spiega in modo chiaro, originale e accessibile a tutti, senza però rinunciare al rigore scientifico, come servirsi di Google per valutare le potenzialità economiche di un´idea e farla diventare un affare. Google Marketing è il nuovo processo che consente di valutare il potenziale di mercato, conquistare le prime posizioni e trasformare questa visibilità in contatti e vendite con siti web performanti. Google Marketing supera preconcetti e schematismi - quelli che fino ad ora hanno caratterizzato l´immagine del portale che si apre sul pìù grande mercato della storia dell´umanità - e conduce l´ascoltatore verso la nuova frontiera del marketing e della comunicazione pubblicitaria. 1. Italian. Giancarlo De Angeli, Tania De Domenico, Marcello Pozza. http://samples.audible.de/bk/gomo/000188/bk_gomo_000188_sample.mp3.
As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys - the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world. Never Lost Again chronicles the evolution of mapping technology - the ´´overnight success 20 years in the making.´´ Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon Go. He takes us back to the beginning to Keyhole - a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon Go and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies, including virtual reality and driverless cars, are going to upend our lives once again. Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map. 1. Language: English. Narrator: Rob Shapiro. Audio sample: http://samples.audible.de/bk/harp/007505/bk_harp_007505_sample.mp3. Digital audiobook in aax.
Move Fast and Break Things tells the story of how a small group of libertarian entrepreneurs began in the 1990s to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms - Facebook, Amazon, and Google - that now determine the future of the music, film, television, publishing, and news industries. Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the men who founded these companies, including Peter Thiel and Larry Page: tolerating piracy of books, music and film while at the same time promoting opaque business practices and subordinating privacy of individual users to create the surveillance marketing monoculture in which we now live. The enormous profits that have come with this concentration of power tell their own story. Since 2001, newspaper and music revenues have fallen by 70 percent; book publishing, film, and television profits have also fallen dramatically. Revenues at Google in this same period grew from $400 million to $74.5 billion. Google´s YouTube today controls 60 percent of the streaming audio business and pays only 11 percent of the streaming audio revenues. More creative content is being consumed than ever before, but less revenue is flowing to creators and owners of the content. With the reallocation of money to monopoly platforms comes a shift in power. Google, Facebook, and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremendous shift in revenues from artists to platforms could have been achieved and why it has gone unchallenged for so long. The stakes in this story go far beyond the livelihood of any one musician or journalist. As Taplin observes, the fact that more and more Americans receive their news, music, and other forms of entertainment from a small group of companies poses a real threat to democracy. Move Fast and Break Things offe 1. Language: English. Narrator: Jonathan Taplin. Audio sample: http://samples.audible.de/bk/hach/003154/bk_hach_003154_sample.mp3. Digital audiobook in aax.
PLEASE NOTE: This is a summary and analysis of the book and not the original book. If you´d like to purchase the original book, please paste this link in your browser: https://amzn.to/2DccFMzJohn Doerr presents an engaging, easy-to-listen, and practical methodology for realizing your professional goals through OKRs, or, Objectives and Key Results in his bestselling book, Measure What Matters.What does this ZIP Reads summary Include? Synopsis of the original bookChapter-by-chapter summariesWhat are OKRs and how can you use them?Detailed case studies from OKR success storiesKey takeaways from each chapterEditorial reviewBackground on John DoerrAbout the original book: In Everything Happens for a Reason, Kate Bowler provides a unique and authoritative description of Objectives and Key Results (OKRs), which have been revolutionizing the business world for almost 20 years, but, until now, had not been explained fully. The OKR goal-setting system provides a robust methodology for helping companies realize their full potential. With case studies from a wide range of organizations, OKRs are presented in a practical way, allowing the listener to implement them in one of a variety of forms. DISCLAIMER: This audiobook is intended as a companion to, not a replacement for, Measure What Matters. ZIP Reads is wholly responsible for this content and is not associated with the original author in any way. 1. Language: English. Narrator: Michael London Anglado. Audio sample: http://samples.audible.de/bk/acx0/148834/bk_acx0_148834_sample.mp3. Digital audiobook in aax.
Venture capitalist Michael Moritz talks to Foreign Affairs about predicting success, investing globally, and why Google’s original business model was a failure. 1. Language: English. Narrator: Kevin Stillwell. Audio sample: http://samples.audible.de/pe/peri/000094/pe_peri_000094_sample.mp3. Digital audiobook in aax.
Navigating the new landscape of power with Mary Barra (GM), Stewart Butterfield (Slack), Satya Nadella (Microsoft), Sheryl Sandberg (Facebook), Eric Schmidt (Google/Alphabet), David Solomon (Goldman Sachs), Ellen Stofan (NASA), and two dozen other leaders, thinkers, and luminaries.Power is changing. Private corner offices and management by decree are out, as is unquestioned trust in the government and media. These former pillars of traditional power have been replaced by networks of informed citizens who collectively wield more power over their personal lives, employers, and worlds than ever before. So how do you navigate this new landscape and come out on top? Adam Grant, Wharton organizational psychologist and New York Times best-selling author of Give and Take, Originals, and Option B, went to the World Economic Forum in Davos, the epicenter of power, and sat down with thought leaders from around the world, to find out.In interviews with two dozen leaders and thinkers - from top executives at Google, GM, Slack, and Goldman Sachs, to the CEO of the Gates Foundation and NASA’s former chief scientist - Grant shares hard-earned insight on how to succeed in this new era of hyper-linked power. He also explores how it’s reshaping everything from how employees work to how employers manage their workers, from how women rise in the office to how scientists influence policy.The combination of captivating interviews, compelling data, and Grant’s unmistakably incisive and actionable analysis results in an inspiring crash course from the frontlines on the changing nature of power today. 1. Language: English. Narrator: Adam Grant. Audio sample: http://samples.audible.de/or/orig/000202/or_orig_000202_sample.mp3. Digital audiobook in aax.