The stranger-than-fiction story of the ingenious creation and loss of an artificially intelligent android of science fiction writer Philip K. Dick. In December 2005, a young robotocist on his way to Google headquarters lost an overnight bag on a flight somewhere between Dallas and Las Vegas. In it was the fully functional head of an android replica of Philip K. Dick, cult science fiction writer and counterculture guru. It has never been recovered. In a story that echoes some of the most paranoid fantasies of a Dick novel, listeners will get a fascinating inside look at the scientists and technology that made this amazing android possible. The author, who was a fellow researcher at the University of Memphis Institute for Intelligent Systems while the android was being built, introduces listeners to the cutting-edge technology in robotics, artificial intelligence, and sculpture that came together in this remarkable machine and captured the imagination of scientists, artists, and science fiction fans alike. There are also great stories about Dick himself - his inspired yet deeply pessimistic worldview, his bizarre lifestyle, and his enduring creative legacy. In the tradition of popular science classics such as Packing for Mars and The Disappearing Spoon, How to Build an Android is entertaining and informative - popular science at its best. David F. Dufty is a senior research officer at the Australian Bureau of Statistics. He was a postdoctoral fellow at the University of Memphis at the time the android was being developed and worked closely with the team of scientists who created it. He completed a psychology degree with honors at the University of Newcastle and has a PhD in psychology from Macquarie University. 1. Language: English. Narrator: Bronson Pinchot. Audio sample: http://samples.audible.de/bk/blak/005021/bk_blak_005021_sample.mp3. Digital audiobook in aax.
This issue contains nine articles:COMMENT´´So Long Joe´´, by Roger Angell: The end of the Joe Torre era.POSTCARD FROM CALIFORNIA´´The Fires´´, by Dana Goodyear: California ablaze.PRECOCIOUS´´Condi´s Party Starter´´, by Jesse Lichtenstein: The State Department´s diplomat-in-training.ONWARD AND UPWARD WITH THE ARTS´´Future Reading´´, by Anthony Grafton: Dreams of a universal library.FICTION´´The Dog´´, by Roddy Doyle: On hair issues.BOOKS´´Running on Fumes´´, by Elizabeth Kolbert: Is there any hope for the automobile?THE ART WORLD´´All Souls´´, by Peter Schjeldahl: The cult of Frida Kahlo.MUSICAL EVENTS´´The Endless Scroll´´, by Alex Ross: Philip Glass´s new works.THE CURRENT CINEMA´´Drug Warriors´´, by David Denby: A review of the new film American Gangster. 1. Language: English. Narrator: Christine Marshall, Dan Bernard. Audio sample: http://samples.audible.de/pe/nyer/071031/pe_nyer_071031_sample.mp3. Digital audiobook in aax.
The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing.
Principles of Marketing Seventh European EditionPhilip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.
Triple your business! Digital marketing has transformed how business is done. Today it is easier than ever to get your message in front of customers. The problem is, it is easier for your competition, too. So how do you make your brand stand out from the crowd? How can tools like Google Analytics help you engage with what customers love and do? Confronting a mountain of data, how can you make your business thrive? Philip Masiello, CEO of Hound Dog Digital Marketing, can tell you. Fueled by decades of his experience in marketing strategy and entrepreneurship, Masiello´s Think - Engage - Thrive! tears down marketing models created in a data-poor age, offering common-sense alternatives that take marketing out of the textbook, into the real world. Through stories of lessons he learned as an entrepreneur, TV-shopping marketer, and million-dollar Amazon seller, Masiello contrasts dysfunctional corporate cultures with the best-known companies doing marketing right, including Apple, Amazon, and Dunkin´ Donuts. In Think - Engage - Thrive! you will learn to use today´s unprecedented customer data tools to intelligently target your customers. By applying the principles Masiello lays out, you´ll convert clicks into sales and service into retention. Your business will skyrocket as you Think - Engage - Thrive! Masiello goes beyond marketing 4.0 and other internet marketing concepts to show you how to use the marketing tools to grow your business. Whether you are a startup business or a Fortune 100 company, this book will explain the concepts of digital marketing and marketing strategy in a way that is easy to understand. 1. Language: English. Narrator: Scott Miller. Audio sample: http://samples.audible.de/bk/acx0/103364/bk_acx0_103364_sample.mp3. Digital audiobook in aax.
Become a High Efficiency Analytic Decision maker. We´ve all been there: faced with a major decision yet overwhelmed by the very data that is supposed to help us. It´s an all-too-common struggle in the digital age, when Google searches produce a million results in a split second, and software programs provide analysis faster than we could ever hope to read it. Adapting the geopolitical and historical lessons gleaned from over two decades in government intelligence, Philip Mudd - an ex-National Security Council staff member and former senior executive at the FBI and the CIA - finally gives us the definitive guidebook for how to approach complex decisions today. Filled with logical yet counterintuitive answers to ordinary and extraordinary problems - whether it´s buying a new home or pivoting a failing business model - Mudd´s HEAD (High Efficiency Analytic Decision-making) methodology provides listeners with a battle-tested set of guiding principles that promise to bring order to even the most chaotic problems, all in five practical steps: What´s the question? Analysts often believe that questions are self-evident, but focusing on better questions upfront always yields better answers later. What are your drivers? The human mind has a hard time juggling information, so analysts need a system to break down complex questions into different characteristics, or drivers. How will you measure performance? Once the question has been solidified and the drivers determined, an analyst must decide what metrics they will use to understand how a problem - and their solution to it - is evolving over time. What about the data? Rather than looking at each bit of information on its own and upfront, an analyst can overcome data overload only by plugging data into their driver categories and excising anything that doesn´t fit. 1. Language: English. Narrator: Greg Abbey. Audio sample: http://samples.audible.de/bk/adbl/022798/bk_adbl_022798_sample.mp3. Digital audiobook in aax.