Google gives nonprofit organizations $10,000 per month in free advertising through its Google Ad Grants program. And unlike most grants, Google´s has an extremely quick application process and is very easy to get. So why do so few nonprofits participate in Google Ad Grants, and why do existing grantees struggle so much with maximizing its value to grow their organization? What´s the catch? The catch is this: Google Ad Grants is very difficult to administer unless you have extensive knowledge of and expertise with the Google Adwords program. Having $10,000 to spend is easy; actually spending it is, in fact, very difficult. And because Google provides very little support or guidance on how to spend the money, the average nonprofit grantee is only able to use a few hundred dollars of their $10,000 allotment each month. But not anymore. The Google Ad Grants Playbook changes all of that. Josh Barsch and Steve Isaacs of StraightForward Interactive have managed over 100 Google Ad Grants accounts over the past decade for charities worldwide and have cracked the code on how to extract the full value of Google Ad Grants for their clients. For the first time, they reveal their entire ´´playbook´´ - no holds barred, nothing left out - for helping their clients realize the full $10,000 of value from their Google Ad Grant, month after month after month. The Google Ad Grants Playbook is exactly that: a playbook. A set of easy-to-follow, step-by-step marching orders that your nonprofit can use to maximize the grant´s impact and grow your nonprofit organization. Don´t know how to use Google Adwords? No problem: the playbook covers all of the basics you need to know about how to build and manage your own campaigns from the ground up. Unsure about what you can advertise with the Ad Grant? What works and what doesn´t work? No problem: it´s all covered in great detail in the playbook. It´s the only guide you´ll ever need to taking your nonprofit to 1. Language: English. Narrator: Gail L. Chaffee. Audio sample: http://samples.audible.de/bk/acx0/079710/bk_acx0_079710_sample.mp3. Digital audiobook in aax.
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: how to transform to compete in a digital economy. Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers´ decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy - customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models - and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to The New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today´s greatest digital innovators and makes them usable for businesses at any stage. Many guides offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Paul Heitsch. Audio sample: http://samples.audible.de/bk/tant/013301/bk_tant_013301_sample.mp3. Digital audiobook in aax.
The team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value.Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship, and love after his death in 2016.Leaders at Google for more than a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how the man fondly known as Coach Bill built trusting relationships, fostered personal growth - even in those at the pinnacle of their careers - inspired courage, and identified and resolved simmering tensions that inevitably arise in fast-moving environments. To honor their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide.Based on interviews with more than 80 people who knew and loved Bill Campbell, Trillion Dollar Coach explains the Coach’s principles and illustrates them with stories from the many great people and companies with which he worked. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher performing and faster moving cultures, teams, and companies.Supplemental enhancement PDF accompanies the audiobook. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Dan Woren. Audio sample: http://samples.audible.de/bk/harp/008537/bk_harp_008537_sample.mp3. Digital audiobook in aax.
Want Market Share? Google It! You know you´ve hit it big when your name becomes a verb - and no one knows that better than Google. In just over 10 years, Google has become the world´s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn´t do a lot of what has traditionally been viewed as marketing. But in today´s digital world, marketing has taken new shape - and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google´s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google´s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don´t Interrupt: Join the conversation - but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to ´´organize the world´s information 1. Language: English. Narrator: Wayne Shepherd. Audio sample: http://samples.audible.de/bk/graw/000104/bk_graw_000104_sample.mp3. Digital audiobook in aax.
Start making money from home now!How can you make $10,000 to even $100,000 a month and achieving financial freedom? It would be through Facebook advertising.Many people don´t know that Facebook ads can be one the most lucrative online businesses you can do. Thousands of people are making a living from Facebook advertising, and so can you after listening to this audiobook.This audiobook goes into detail on how to start making money from Facebook ads, and we will talk about the deep secrets most successful advertisers don´t want you to know about making money thru Facebook ads. Just remember, if you follow the steps in this audiobook precisely as explained, then you should have no problem making $10,000 a month from Facebook ads within 90 days. Remember to work hard and to listen carefully. You will reap the benefits of this fantastic audiobook.This audiobook has solid tips and advice with real time strategies to take you where no Facebook ads book has gone before. Doesn’t matter if you are a beginner or a pro, this audiobook has it all.You will learn:Why every Facebook advertiser needs this book - Explaining in detail as to why this audiobook is a must listen for any aspiring advertiser.How to pick a niche – How to find a niche which would be best suited for you the reader.How to make passive income from Facebook ads.Affiliate marketing – Going step-by-step on how to find a good affiliate program which will sell and make profits.Domain name + Hosting + WordPress - Explain how to find the best and the most cost-effective Domain name + Hosting + WordPress.SEO - Explaining the importance of SEO, also showing how to boost ranking on Google.First blog post – Explaining to readers how to set up your first blog post.Facebook groups, pages and more!Importance of YouTube - Why is YouTube an excellent idea for Facebook ad 1. Language: English. Narrator: Jason Belvill. Audio sample: http://samples.audible.de/bk/acx0/148403/bk_acx0_148403_sample.mp3. Digital audiobook in aax.
Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: How to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they´ve lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner. The author has identified the strategies and tactics of the world´s best social business organizations - from leaders at IBM, Microsoft, Salesforce.com to those at Google, JetBlue, and several small businesses. He also provides a never-before-revealed playbook that businesses can use today to start increasing revenue immediately and for the long term. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around social technologies. Socialized! represents a ´´playbook´´ on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change-makers, the book is designed to help business leaders create an adaptable, agile, more profitable business thereby ensuring success against the competition. You will learn how to: Create and nurture a high performing ´´digital village´´ or internal social network Connect with your ´´digital network´´ and build a community of brand advocates Manage ´´Darwin´s Funnel´´ or a sales and marketing funnel with a social wrapper Gildan Media and Bibliomotion are proud to bring you another Bibliomotion Audiobook. Featuring exceptional content for today’s listener, these notable audiobooks contain the essential tools that can be applied to every facet of your life. 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/001221/bk_gdan_001221_sample.mp3. Digital audiobook in aax.
A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the ´´Outthinkers´´ ´´Outthinkers´´ are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists. Outthink the Competition presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include: Discover the Eight Dimensions of Disruption Learn to play by the Outthinker Playbook Develop the Five Habits of the Outthinker Implement the Outthinker Process It´s time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight. 1. Language: English. Narrator: Mark Ashby. Audio sample: http://samples.audible.de/bk/adbl/004800/bk_adbl_004800_sample.mp3. Digital audiobook in aax.
Go take a nap. No, this isn´t a parent pushing a cranky toddler to lay down. This is something you will soon hear from your boss. Sleep deprivation costs US companies over $400 billion every year due to lost employee productivity and increased health costs. Author Franklin Lee offers a surprising answer to crises of worker productivity and rising health insurance costs: napping as an employee benefit. Inside you´ll learn: How more sleep can increase your annual salary and your attractiveness How companies like Google, Facebook, and NASA are offering naps to their employees to increase productivity in the workplace How sleep cities and sleep technologies are paving a new era of sleep economies intended to earn companies and countries more money The Art of Napping provides the biggest paradigm shift in sleep since Thomas Edison’s invention of the light bulb. Lee´s audiobook provides a playbook for savvy companies, executives, and managers to develop and deliver increased performance and health outcomes to their employees - all while saving themselves billions. 1. Language: English. Narrator: Franklin Sooho Lee. Audio sample: http://samples.audible.de/bk/acx0/103512/bk_acx0_103512_sample.mp3. Digital audiobook in aax.
Well-known technology executive and angel investor Elad Gil has worked with high-growth tech companies like Airbnb, Twitter, Google, Instacart, Coinbase, Stripe, and Square as they´ve grown from small companies into global brands. Across all of these break-out companies, a set of common patterns has evolved into a repeatable playbook that Gil has codified in High Growth Handbook. Covering key topics including the role of the CEO, managing your board, recruiting and managing an executive team, M&A, IPOs and late stage funding rounds, and interspersed with over a dozen interviews with some of the biggest names in Silicon Valley including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups. In what Reid Hoffman, cofounder of LinkedIn and co-author of the number-one New York Times best sellers The Alliance and The Startup of You calls ´´a trenchant guide´´, High Growth Handbook is the playbook for turning a startup into a unicorn. ´´Elad eschews trite management aphorisms in favor of pragmatic and straight-shooting insights on complex topics like managing a board of directors, executing functional re-organizations with as little trauma as possible, and everything in-between.´´ (Dick Costolo, former CEO of Twitter and serial entrepreneur)´´Elad first invested in Airbnb when we were less than 10 people and provided early advice on scaling the company. This book shares these learnings for the next generation of entrepreneurs.´´ (Nathan Blecharczyk, cofounder of Airbnb, Chief Strategy Officer, and Chairman of Airbnb China) ´´Elad jam-packs every useful lesson about building and scaling companies into a single, digestible book. My only gripe is that he didn´t write this when we were in 1. Language: English. Narrator: Kevin Stillwell. Audio sample: http://samples.audible.de/bk/acx0/122783/bk_acx0_122783_sample.mp3. Digital audiobook in aax.