Jedes Unternehmen, das vor dem Aufkommen des Internets gegründet wurde, steht heute vor derselben großen Herausforderung: Wie lässt sich das bisherige Geschäftsmodell so transformieren, dass es in einer digitalen Wirtschaftswelt wettbewerbsfähig bleibt? David L. Rogers, weltweit anerkannter Experte für digitale Strategien, zeigt auf, dass es bei der digitalen Transformation nicht um Technologie geht, sondern vielmehr um ein Umdenken hinsichtlich Ihrer Geschäftsstrategien. Auf der Grundlage seiner Erfahrungen als Berater für Unternehmer und Führungskräfte aus aller Welt erläutert Rogers in diesem Buch, wie Unternehmen aus der vordigitalen Zeit ihre Geschäftsmodelle erfolgreich umgestalten und die neuen Möglichkeiten der digitalen Welt für sich erschließen können. Dafür beschreibt Rogers praxisnah, inwiefern traditionelle Unternehmen ihre Geschäftsstrategien in fünf wesentlichen Domänen überdenken müssen und wie sich dafür neue Konzepte entwickeln lassen: Kunden, Wettbewerb, Daten, Innovation und Wertschöpfung. Er veranschaulicht jede der in diesem Playbook vorgestellten Strategien anhand von realen Fallstudien, von Google bis General Electric, von Airbnb bis zur New York Times. Mithilfe praktischer Frameworks und neun Schritt-für-Schritt-Planungstools macht er die von den größten digitalen Innovatoren der Neuzeit gewonnenen Erkenntnisse für Unternehmen jeder Art anwendbar. Dieses Playbook konzentriert sich voll und ganz auf die Frage, wie sich traditionelle Unternehmen anpassen können, um im digitalen Zeitalter erfolgreich zu bestehen und die digitale Disruption zu bewältigen. Es ist ein unverzichtbarer Leitfaden für Führungskräfte, die ihr Unternehmen auf die nächste Stufe profitablen Wachstums bringen wollen. David L. Rogers ist Consultant und berät global agierende Unternehmen wie Google, GE, Toyota, Visa, China Eastern Airlines, Kohler und Macmillan hinsichtlich ihrer digitalen Strategie. Er ist Business Director der Managementprogramme der Columbia Business School in Digital Business Strategy und Digital Marketing. Darüber hinaus leitete er Strategie-Workshops für Manager aus Hunderten von Unternehmen aus 64 Ländern.
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers´s decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy-customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models-and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times . With practical frameworks and nine step-by-step planning tools, he distills the lessons of today´s greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: how to transform to compete in a digital economy. Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers´ decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy - customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models - and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to The New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today´s greatest digital innovators and makes them usable for businesses at any stage. Many guides offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Paul Heitsch. Audio sample: http://samples.audible.de/bk/tant/013301/bk_tant_013301_sample.mp3. Digital audiobook in aax.
The team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value.Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship, and love after his death in 2016.Leaders at Google for more than a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how the man fondly known as Coach Bill built trusting relationships, fostered personal growth - even in those at the pinnacle of their careers - inspired courage, and identified and resolved simmering tensions that inevitably arise in fast-moving environments. To honor their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide.Based on interviews with more than 80 people who knew and loved Bill Campbell, Trillion Dollar Coach explains the Coach’s principles and illustrates them with stories from the many great people and companies with which he worked. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher performing and faster moving cultures, teams, and companies.Supplemental enhancement PDF accompanies the audiobook. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Dan Woren. Audio sample: http://samples.audible.de/bk/harp/008537/bk_harp_008537_sample.mp3. Digital audiobook in aax.
Want Market Share? Google It! You know you´ve hit it big when your name becomes a verb - and no one knows that better than Google. In just over 10 years, Google has become the world´s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn´t do a lot of what has traditionally been viewed as marketing. But in today´s digital world, marketing has taken new shape - and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google´s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google´s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don´t Interrupt: Join the conversation - but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to ´´organize the world´s information 1. Language: English. Narrator: Wayne Shepherd. Audio sample: http://samples.audible.de/bk/graw/000104/bk_graw_000104_sample.mp3. Digital audiobook in aax.
Start making money from home now!How can you make $10,000 to even $100,000 a month and achieving financial freedom? It would be through Facebook advertising.Many people don´t know that Facebook ads can be one the most lucrative online businesses you can do. Thousands of people are making a living from Facebook advertising, and so can you after listening to this audiobook.This audiobook goes into detail on how to start making money from Facebook ads, and we will talk about the deep secrets most successful advertisers don´t want you to know about making money thru Facebook ads. Just remember, if you follow the steps in this audiobook precisely as explained, then you should have no problem making $10,000 a month from Facebook ads within 90 days. Remember to work hard and to listen carefully. You will reap the benefits of this fantastic audiobook.This audiobook has solid tips and advice with real time strategies to take you where no Facebook ads book has gone before. Doesn’t matter if you are a beginner or a pro, this audiobook has it all.You will learn:Why every Facebook advertiser needs this book - Explaining in detail as to why this audiobook is a must listen for any aspiring advertiser.How to pick a niche – How to find a niche which would be best suited for you the reader.How to make passive income from Facebook ads.Affiliate marketing – Going step-by-step on how to find a good affiliate program which will sell and make profits.Domain name + Hosting + WordPress - Explain how to find the best and the most cost-effective Domain name + Hosting + WordPress.SEO - Explaining the importance of SEO, also showing how to boost ranking on Google.First blog post – Explaining to readers how to set up your first blog post.Facebook groups, pages and more!Importance of YouTube - Why is YouTube an excellent idea for Facebook ad 1. Language: English. Narrator: Jason Belvill. Audio sample: http://samples.audible.de/bk/acx0/148403/bk_acx0_148403_sample.mp3. Digital audiobook in aax.
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