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Google Strategies: Dominate Google and Make a T...
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The chief factor that differentiates those who discover how to earn online - the achievers - from the losers is that the achievers are geared up to work at it. They don’t trust the get rich quick hype, they simply continue building on their small successes till they look around and discover they´ve learned how to earn online in big quantities and, they have a little empire in the making. Do you believe they´re smiling? This book will set you on the correct road. 1. Language: English. Narrator: Monica Madison. Audio sample: http://samples.audible.de/bk/acx0/028646/bk_acx0_028646_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.08.2019
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SEO Google: Discover Five Strategies to Optimiz...
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Do you want more customers? Do you want to increase the sale of your online products? Then, you need to learn how Search Engine Optimization works. If you want to learn the secrets of being successful as a blogger, or in any business, then this audiobook is for you. In a nutshell, this audiobook will teach you the best SEO strategies to help you rank on Google. The audiobook provides you with unparalleled insight that will help you take your business to the next level. The Google landscape has evolved and continued to change. Whether you want to carry out your own SEO work or want to hire somebody to do it for you, this audiobook will introduce you to the most important SEO concepts that you must know. The audiobook will teach you blueprints to ensure that your sites rank higher in Google. You’ll get to learn both on-page and off-page SEO strategies. Your goal is to increase income through consumer purchases. SEO practices will help you realize your goal and get even more visitors to your site, but the work doesn’t stop there. You must have something that will make your customers remain on your site. The more time a visitor spends on your website, the more relevant Google continues to measure the value of your website and boost your page ranking. The audiobook will teach you: How to do effective keyword research Back-linking SEO strategies Online marketing tips How to beat your competitors How to create a link strategy for your keywords How to write quality content Best SEO tools to use for and many more! 1. Language: English. Narrator: Michael Tingle. Audio sample: http://samples.audible.de/bk/acx0/142830/bk_acx0_142830_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.08.2019
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Life After Google
19,99 € *
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A FINANCIAL TIMES BOOK OF THE MONTH FROM THE WALL STREET JOURNAL: ´´ Nothing Mr. Gilder says or writes is ever delivered at anything less than the fullest philosophical decibel.. . Mr. Gilder sounds less like a tech guru than a poet, and his words tumble out in a romantic cascade.´´ ´´Google´s algorithms assume the world´s future is nothing more than the next moment in a random process. George Gilder shows how deep this assumption goes, what motivates people to make it, and why it´s wrong: the future depends on human action.´´ - Peter Thiel, founder of PayPal and Palantir Technologies and author of Zero to One: Notes on Startups, or How to Build the Future The Age of Google, built on big data and machine intelligence, has been an awesome era. But it´s coming to an end. In Life after Google, George Gilder-the peerless visionary of technology and culture-explains why Silicon Valley is suffering a nervous breakdown and what to expect as the post-Google age dawns. Google´s astonishing ability to ´´search and sort´´ attracts the entire world to its search engine and countless other goodies-videos, maps, email, calendars....And everything it offers is free, or so it seems. Instead of paying directly, users submit to advertising. The system of ´´aggregate and advertise´´ works-for a while-if you control an empire of data centers, but a market without prices strangles entrepreneurship and turns the Internet into a wasteland of ads. The crisis is not just economic. Even as advances in artificial intelligence induce delusions of omnipotence and transcendence, Silicon Valley has pretty much given up on security. The Internet firewalls supposedly protecting all those passwords and personal information have proved hopelessly permeable. The crisis cannot be solved within the current computer and network architecture. The future lies with the ´´cryptocosm´´-the new architecture of the blockchain and its derivatives. Enabling cryptocurrencies such as bitcoin and ether, NEO and Hashgraph, it will provide the Internet a secure global payments system, ending the aggregate-and-advertise Age of Google. Silicon Valley, long dominated by a few giants, faces a ´´great unbundling,´´ which will disperse computer power and commerce and transform the economy and the Internet. Life after Google is almost here. For fans of ´´Wealth and Poverty,´´ ´´Knowledge and Power,´´ and ´´The Scandal of Money.´´

Anbieter: buecher.de
Stand: 06.09.2019
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How Google Tests Software
29,99 € *
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Testing at Google Scale Product Description 2012 Jolt Award finalist! Pioneering the Future of Software Test Do you need to get it right, too? Then, learn from Google . Legendary testing expert James Whittaker, until recently a Google testing leader, and two top Google experts reveal exactly how Google tests software, offering brand-new best practices you can use even if you?re not quite Google?s size? yet! Breakthrough Techniques You Can Actually Use Discover 100% practical, amazingly scalable techniques for analyzing risk and planning tests?thinking like real users?implementing exploratory, black box, white box, and acceptance testing?getting usable feedback?tracking issues?choosing and creating tools?testing ?Docs & Mocks,? interfaces, classes, modules, libraries, binaries, services, and infrastructure?reviewing code and refactoring?using test hooks, presubmit scripts, queues, continuous builds, and more. With these techniques, you can transform testing from a bottleneck into an accelerator ?and make your whole organization more productive! Features + Benefits Presents pioneering testing techniques that can help any company moving to the cloud Shows how to achieve web-level scale for integration and system testing Offers expert guidance on managing end-to-end testing, including superior automation strategies Foreword by Alberto Savoia xiii Foreword by Patrick Copeland xvii Preface xxiii Chapter 1: Introduction to Google Software Testing 1 Quality?Test 5 Roles 6 Organizational Structure 8 Crawl, Walk, Run 10 Types of Tests 12 Chapter 2: The Software Engineer in Test 15 The Life of an SET 17 Development and Test Workflow 17 Who Are These SETs Anyway? 22 The Early Phase of a Project 22 Team Structure 24 Design Docs 25 Interfaces and Protocols 27 Automation Planning 28 Testability 29 SET Workflow: An Example 32 Test Execution 40 Test Size Definitions 41 Use of Test Sizes in Shared Infrastructure 44 Benefits of Test Sizes 46 Test Runtime Requirements 48 Case 1: Change in Common Library 52 Test Certified 54 An Interview with the Founders of the Test Certified Program 57 Interviewing SETs 62 An Interview with Tool Developer Ted Mao 68 An Interview with Web Driver Creator Simon Stewart 70 Chapter 3: The Test Engineer 75 A User-Facing Test Role 75 The Life of a TE 76 Test Planning 79 Risk 97 Life of a Test Case 108 Life of a Bug 113 Recruiting TEs 127 Test Leadership at Google 134 Maintenance Mode Testing 137 Quality Bots Experiment 141 BITE Experiment 153 Google Test Analytics 163 Free Testing Workflow 169 External Vendors 173 An Interview with Google Docs TE Lindsay Webster 175 An Interview with YouTube TE Apple Chow 181 Chapter 4: The Test Engineering Manager 187 The Life of a TEM 187 Getting Projects and People 189 Impact 191 An Interview with Gmail TEM Ankit Mehta 193 An Interview with Android TEM Hung Dang 198 An Interview with Chrome TEM Joel Hynoski 202 The Test Engineering Director 206 An Interview with Search and Geo Test Director Shelton Mar 207 An Interview with Engineering Tools Director Ashish Kumar 211 An Interview with Google India Test Director Sujay Sahni 214 An Interview with Engineering Manager Brad Green 219 An Interview with James Whittaker 222 Chapter 5: Improving How Google Tests Software 229 Fatal Flaws in Google´s Process 229 The Future of the SET 231 The Future of the TE 233 The Future of the Test Director and Manager 234 The Future of Test Infrastructure 234 In Conclusion 235 Appendix A: Chrome OS Test Plan 237 Overview of Themes 237 Risk Analysis 238 Per-Build Baseline Testing 239 Per-LKG Day Testing 239 Per-Release Testing 239 Manual Versus Automation 240 Dev Versus Test Quality Focus 240 Release Channels 240 User Input 241 Test Case Repositories 241 Test Dashboarding 241 Virtualization 241 Performance 242 Stress, Long-Running, and Stability 242 Test Execution Framework (Autotest) 242 OEMs 242 Hardware Lab 242 E2E Farm Automation 243 Testing the Browser AppManager 243 Browser Testability 243 Hardware 244 Timeline 244 Primary Test Drivers 246 Relevant Documents 246 Appendix B: Test Tours for Chrome 247 The Shopping Tour 247 The Student Tour 248 Suggested Areas to Test 248 The International Calling Tour 249 Suggested Areas to Test 249 The Landmark Tour 249 Suggested Landmarks in Chrome 249 The All Nighter Tour 250 Suggested Areas to Test 250 The Artisan´s Tour 251 Tools in Chrome 251 The Bad Neighborhood Tour 251 Bad Neighborhoods in Chrome OS 251 The Personalization Tour 252 Ways to Customize

Anbieter: buecher.de
Stand: 10.09.2019
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Google Analytics Breakthrough
36,99 € *
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A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world´s most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you´ll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne - and a foreword by Avinash Kaushik - enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.

Anbieter: buecher.de
Stand: 06.09.2019
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Google Analytics A Complete Guide - 2020 Edition
84,99 € *
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What level of customization within the program is possible? Are you using spreadsheet technology to manage data and metrics? How to use data to improve your monetization strategies? What is the best way to learn google analytics? out of state, seasonality, etc)? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, ´What are we really trying to accomplish here? And is there a different way to look at it?´ This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Google Analytics investments work better. This Google Analytics All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Google Analytics Self-Assessment. Featuring 778 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Google Analytics improvements can be made. In using the questions you will be better able to: - diagnose Google Analytics projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Google Analytics and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Google Analytics Scorecard, you will develop a clear picture of which Google Analytics areas need attention. Your purchase includes access details to the Google Analytics self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Google Analytics Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Anbieter: buecher.de
Stand: 14.09.2019
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Google Sheets A Complete Guide - 2020 Edition
84,99 € *
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Does an awareness of differing types of spreadsheet errors aid end-users in identifying spreadsheets errors? When are you ready to eliminate the manual efforts of spreadsheets and move to an automated consolidation process? Are business intelligence solutions starting to include social media data and analytics features? Have you seen a pattern before? How can your organization decrease its reliance on spreadsheets? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, ´What are we really trying to accomplish here? And is there a different way to look at it?´ This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Google Sheets investments work better. This Google Sheets All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Google Sheets Self-Assessment. Featuring 907 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Google Sheets improvements can be made. In using the questions you will be better able to: - diagnose Google Sheets projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Google Sheets and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Google Sheets Scorecard, you will develop a clear picture of which Google Sheets areas need attention. Your purchase includes access details to the Google Sheets self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Google Sheets Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Anbieter: buecher.de
Stand: 14.09.2019
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Google Professional Cloud Architect Study Guide
48,99 € *
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Sybex Study Guides teach IT professionals the skills needed to perform a job well. With those skills plus insight on how a certification exam tests for those skills, an IT professional can be confident for the exam. In Google Cloud Certified Associate Cloud Engineer Study Guide, readers get ready for this important exam from Google and master the skills they need to be prepared to tackle Google Cloud Architecture jobs. With 100% coverage of all exam objectives readers will learn: Designing for Business and Technical Requirements Designing Compute Resources Designing Storage Systems Designing Networks Designing Security and Legal Compliance Designing for Reliability Analyzing and Defining Technical Processes Analyzing and Defining Business Processes Development and Operations Migration Planning

Anbieter: buecher.de
Stand: 06.09.2019
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The Google Ad Grants Playbook: The Definitive G...
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Google gives nonprofit organizations $10,000 per month in free advertising through its Google Ad Grants program. And unlike most grants, Google´s has an extremely quick application process and is very easy to get. So why do so few nonprofits participate in Google Ad Grants, and why do existing grantees struggle so much with maximizing its value to grow their organization? What´s the catch? The catch is this: Google Ad Grants is very difficult to administer unless you have extensive knowledge of and expertise with the Google Adwords program. Having $10,000 to spend is easy; actually spending it is, in fact, very difficult. And because Google provides very little support or guidance on how to spend the money, the average nonprofit grantee is only able to use a few hundred dollars of their $10,000 allotment each month. But not anymore. The Google Ad Grants Playbook changes all of that. Josh Barsch and Steve Isaacs of StraightForward Interactive have managed over 100 Google Ad Grants accounts over the past decade for charities worldwide and have cracked the code on how to extract the full value of Google Ad Grants for their clients. For the first time, they reveal their entire ´´playbook´´ - no holds barred, nothing left out - for helping their clients realize the full $10,000 of value from their Google Ad Grant, month after month after month. The Google Ad Grants Playbook is exactly that: a playbook. A set of easy-to-follow, step-by-step marching orders that your nonprofit can use to maximize the grant´s impact and grow your nonprofit organization. Don´t know how to use Google Adwords? No problem: the playbook covers all of the basics you need to know about how to build and manage your own campaigns from the ground up. Unsure about what you can advertise with the Ad Grant? What works and what doesn´t work? No problem: it´s all covered in great detail in the playbook. It´s the only guide you´ll ever need to taking your nonprofit to 1. Language: English. Narrator: Gail L. Chaffee. Audio sample: http://samples.audible.de/bk/acx0/079710/bk_acx0_079710_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.08.2019
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