What’s the question every business should be asking itself? According to Jeff Jarvis, it’s What Would Google Do? If you’re not thinking or acting like Google – the fastest-growing company in the history of the world – then you’re not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival and success that asks the most important question today’s leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls ´´the new Google century”, including such insights as: Think Distributed Become a Platform; Join the Post-Scarcity, Open-Source, Gift Economy; The Middleman Has Died; Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners; Do What You Do Best; and Link to the Rest Get Out of the Way; Make Mistakes Well… and More. He applies these principles not just to emerging technologies and the Internet, but to other industries - telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing - showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way listeners ask questions and solve problems. 1. Language: English. Narrator: Jeff Jarvis. Audio sample: http://samples.audible.de/bk/hcuk/000757/bk_hcuk_000757_sample.mp3. Digital audiobook in aax.
In June 2011, Julian Assange received an unusual visitor: the chairman of Google, Eric Schmidt, arrived from America at Ellingham Hall, the country residence in Norfolk, England where Assange was living under house arrest. For several hours the besieged leader of the world’s most famous insurgent publishing organization and the billionaire head of the world’s largest information empire locked horns. The two men debated the political problems faced by society, and the technological solutions engendered by the global network - from the Arab Spring to Bitcoin. They outlined radically opposing perspectives: for Assange, the liberating power of the Internet is based on its freedom and statelessness. For Schmidt, emancipation is at one with US foreign policy objectives and is driven by connecting non-Western countries to American companies and markets. These differences embodied a tug-of-war over the Internet’s future that has only gathered force subsequently. When Google Met WikiLeaks presents the story of Assange and Schmidt’s encounter. Both fascinating and alarming, it contains an edited transcript of their conversation and extensive, new material, written by Assange specifically for this book, providing the best available summary of his vision for the future of the Internet. 1. Language: English. Narrator: Tom Pile. Audio sample: http://samples.audible.de/bk/adbl/019955/bk_adbl_019955_sample.mp3. Digital audiobook in aax.
If you´re a self-published author without a large platform or following, you will never be able to promote more than the published authors with huge marketing budgets. But you can outrank them on Amazon search every time! Why? Because 99% of Kindle authors don´t know how to increase their search engine rankings in Amazon and Google. But I do - and I´m going to show you how in this book (it won´t cost you a dime to implement these strategies). Most authors (even the ones with publishers and big marketing budgets) have no idea how to do keyword research, tag their book, add the right search keywords when they publish their book or insert keywords in their book description without it sounding like it was written by a robot. I´m going to share with you my KDP Select Free Promotion Marketing Formula for getting tens of thousands of readers to download your book in just 5 days. All you have to do is read the Marketing Formula instructions and follow them (it takes about 3 hours of work to get thousands of new readers). If you think your book is going to sell itself think again! If you´re a novelist, you have to show your readers the story and engage them in it or they won´t buy a book from an unknown author. And if you´re a non-fiction author, you have to tell potential readers how your book is going to help them solve their problem fast or they´ll click away without buying. I´m going to show you the ´´Show And Tell´´ system for selling more books on Kindle by giving you readers what they want and overcoming objections in your book description! Kindle marketing isn´t about having a big marketing budget or publisher behind you - but you still need exposure and a great offer. This book will help you with get more exposure with Amazon search and other great marketing tips. 1. Language: English. Narrator: Greg Zarcone. Audio sample: http://samples.audible.de/bk/acx0/023053/bk_acx0_023053_sample.mp3. Digital audiobook in aax.
This is The Only Cutting Edge Book On The Subject of Kindle Book Marketing, Promotion And Selling That Teaches You: How To Understand And Master The Amazon Kindle Book Ecosystem. How To ´´Scale´´ Your Kindle Book So That You Can Make A Lot More Sales and Money. How To Effectively Use The Internet and Social Media To Promote Your Kindle Book And Brand Yourself As An Author. You will also learn: How to get your Kindle book to rank on the first page of Google and Amazon. How to sell more books by using the secret strategy of ´´scaling”. How to sell the translation and foreign rights to your Kindle book. The secret strategy to choosing categories. How to get ´´trusted´´ reviews for your Kindle book. How to write a killer description for fiction and non-fiction Kindle books. How to make your description stand out with bold letters, italics, bulleted points and Amazon orange. How to effectively price your Kindle book. And much much more.... Tons of Resources Also Included: 100 Fiction Review Blogs Press Release Submission Sites Virtual Book Tour Companies Radio and Podcast shows Book Trailer Submission sites Sites To Notify For KDP Select Free Days Popular Forums And Much Much More.... PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Omar Johnson. Audio sample: http://samples.audible.de/bk/acx0/004641/bk_acx0_004641_sample.mp3. Digital audiobook in aax.
Move Fast and Break Things tells the story of how a small group of libertarian entrepreneurs began in the 1990s to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms - Facebook, Amazon, and Google - that now determine the future of the music, film, television, publishing, and news industries. Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the men who founded these companies, including Peter Thiel and Larry Page: tolerating piracy of books, music and film while at the same time promoting opaque business practices and subordinating privacy of individual users to create the surveillance marketing monoculture in which we now live. The enormous profits that have come with this concentration of power tell their own story. Since 2001, newspaper and music revenues have fallen by 70 percent; book publishing, film, and television profits have also fallen dramatically. Revenues at Google in this same period grew from $400 million to $74.5 billion. Google´s YouTube today controls 60 percent of the streaming audio business and pays only 11 percent of the streaming audio revenues. More creative content is being consumed than ever before, but less revenue is flowing to creators and owners of the content. With the reallocation of money to monopoly platforms comes a shift in power. Google, Facebook, and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremendous shift in revenues from artists to platforms could have been achieved and why it has gone unchallenged for so long. The stakes in this story go far beyond the livelihood of any one musician or journalist. As Taplin observes, the fact that more and more Americans receive their news, music, and other forms of entertainment from a small group of companies poses a real threat to democracy. Move Fast and Break Things offe 1. Language: English. Narrator: Jonathan Taplin. Audio sample: http://samples.audible.de/bk/hach/003154/bk_hach_003154_sample.mp3. Digital audiobook in aax.
Do you want to know the secret to selling more books? It´s a no brainer. Make them available through more channels. Too many authors look at Kindle as the final destination for their books. They´re so caught up in optimizing their book for Amazon, running KDP Free Days, Countdown Deals, and cycling prices that they forget - millions of people have never bought a Kindle book, let alone any kind of eBook. It´s true - Amazon is the big kid on the block. The best estimates are they have 65% of the eBook market in the United States. But if I understand math, that still leaves 35% of American book lovers who enjoy their eBooks served up in a different flavor. Can you afford to pass that audience by? Apple´s iStore is the second-biggest eBook market in the world. Kobo is a major force in Canada, and many other countries. Barnes and Noble still holds over 15% of the eBook market. And, before we forget - many people still like their books served up the old way - as paperbacks they can flip through, and fold the corners, and scribble notes all over. There are millions of people who would rather listen to a book than read it. If you don´t have your book listed with ACX, you´re missing out on millions of possible listeners who shop on Audible, Amazon, and in the iStore. Don´t believe me? Consider this, my first month on ACX I sold over 200 audiobooks. That´s with four titles available. Within the next month I expect to have 22 titles available as audio books, and close to 500 sales a month. And, all it cost me was a simple fiver to create the cover for each audiobook. Kindle Cash System walks you step-by-step through setting up and publishing your book on Create Space, SmashWords, Barnes and Noble, Audible (ACX), Babelcube, and Google Play and Google Books. 1. Language: English. Narrator: Paul Holbrook. Audio sample: http://samples.audible.de/bk/acx0/020096/bk_acx0_020096_sample.mp3. Digital audiobook in aax.
Today´s copyright wars can seem unprecedented. Sparked by the digital revolution that has made copyright - and its violation - a part of everyday life, fights over intellectual property have pitted creators, Hollywood, and governments against consumers, pirates, Silicon Valley, and open-access advocates. But while the digital generation can be forgiven for thinking the dispute between, for example, the publishing industry and Google is completely new, the copyright wars in fact stretch back three centuries - and their history is essential to understanding today´s battles. The Copyright Wars - the first major trans-Atlantic history of copyright from its origins to today - tells this important story. Peter Baldwin explains why the copyright wars have always been driven by a fundamental tension. Should copyright assure authors and rights holders lasting claims, much like conventional property rights, as in Continental Europe? Or should copyright be primarily concerned with giving consumers cheap and easy access to a shared culture, as in Britain and America? The Copyright Wars describes how the Continental approach triumphed, dramatically increasing the claims of rights holders. The book also tells the widely forgotten story of how America went from being a leading copyright opponent and pirate in the 18th and 19th centuries to becoming the world´s intellectual property policeman in the late 20th. As it became a net cultural exporter and its content industries saw the advantage of the Continental ideology of strong authors´ rights, the United States reversed position on copyright, weakening its commitment to the ideal of universal enlightenment - a history that reveals that today´s open-access advocates are heirs of a venerable American tradition. Compelling and wide-ranging, The Copyright Wars is indispensable for understanding a crucial economic, cultural, and political conflict that has reignited in our own time. 1. Language: English. Narrator: Peter Johnson. Audio sample: http://samples.audible.de/bk/adbl/020673/bk_adbl_020673_sample.mp3. Digital audiobook in aax.
Indie author and book review expert Jason B. Ladd, reveals the secret to scoring book reviews on Amazon as an unknown author. Using a strategic mix of automation and personalization, Book Review Banzai is helping authors get the reviews they so desperately need in today´s crowded publishing marketplace. This high integrity system is a laser-focused approach that teaches authors not only how to effectively get book reviews on Amazon, but how to get them in quantities that matter. Using a combination of free web tools and effective marketing tactics, this five-step technique saves authors time and frustration, by walking them through a process that begins with a Google Search, and ends with an Amazon ebook page, full of reviews. If you´re publishing a book on Amazon, you must learn how to market your book. Specifically, you must learn how to get book reviews on Amazon. If you´re serious about getting your published work into the hands of reviewers and readers, if you want to finally book that BookBub slot, if you´re ready to unlock your book´s full potential, then you need this concise, competent audiobook on how to get book reviews on Amazon! 1. Language: English. Narrator: Jason B. Ladd. Audio sample: http://samples.audible.de/bk/acx0/093016/bk_acx0_093016_sample.mp3. Digital audiobook in aax.