With the rise of the Internet, email, social media, and review sites like Yelp, Yellow Pages, Google +, and others, your local business can now be showcased globally. Your customers now have the ability to post their first impressions of your business on their Facebook or Twitter pages and also complete a full review (good or bad) on review sites such as Google Local, Yelp, Yahoo, Yellow Pages, City Search, Urban Spoon, and about 100 other sites. These online customer reviews can leave a lasting impression on future customers. The latest Nielsen Report shows that over 70% of consumers trust online reviews more than editorial content (such as an article on CNN or in the local news), more than your Web site, and even more than the local newspaper. So what can you to do when others are posting online reviews about your local business? Well, for starters, you can´t just sit there and not engage with your customers. In the current environment, just standing by is as good an answer as a ´´No Comment´´. This won´t ensure any long-term success for your business. You need to learn about the current thoughts and trends in reputation marketing, how you can use this new information to improve your local business and how to respond when those negative reviews pop up for one reason or another. And the negative reviews will appear - it is inevitable that there will be that one unhappy customer. The good news is that you don´t have to let their unhappiness bring your business´s reputation down. When your business´ reputation goes downhill, your sales will begin to decrease as well. But with the help I provide in this book, you won´t have to worry about this happening to your local business because you will learn how to properly respond to the unhappy customers and properly engage your satisfied customers so that they can speak up and have their opinions heard. The local online landscape has changed forever. You need to be ready for it o 1. Language: English. Narrator: Adam Lofbomm. Audio sample: http://samples.audible.de/bk/acx0/005117/bk_acx0_005117_sample.mp3. Digital audiobook in aax.
Online review marketing may not be sexy, but nine out of 10 sales are influenced by online reviews. What will you do before you buy this book? You will scroll down and check out the reviews. Your customers are doing the same thing! One out of three businesses make this marketing mistake, they ignore online reviews! If that´s you, you are leaving money on the table! Or you are likely not fully leveraging your existing happy customers´ goodwill into maximum marketing impact for your company! Through a simple, yet unconventional strategy, Tom Kenemore´s book shows you how to: Quickly get authentic and legitimate five star reviews on Google, Facebook, Yelp, Angie´s List and over 95% of all review websites Receive multiple glowing reviews from the same customer Receive an endless source of new leads Sell more with your new rock star reputation Win a customer service award Boost your natural and organic search engine optimization Get higher and multiple listings in Google and other search engines Handle negative reviews, customer complaints and more All with full integrity, using only legitimate strategies, only real customers and real reviews! No black hat techniques, unethical reputation management firms, or fake reviews allowed! If you or your business can be reviewed online, these strategies will work for you! 1. Language: English. Narrator: Tom Kenemore. Audio sample: http://samples.audible.de/bk/acx0/068220/bk_acx0_068220_sample.mp3. Digital audiobook in aax.
With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner for anyone´s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you´ve done something foolish yourself, are unfairly linked to another´s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. How to Protect (or Destroy) Your Reputation Online will show you how to: Remove negative content from search results React and respond to an online attack Understand and manage online reviews Use marketing strategies to both improve your online reputation and bolster your bottom line How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie´s List. John P. David also shows you how to deal with revenge porn, hate blogs, Google´s ´´right to be forgotten´´ in Europe, the business of online complaint sites, and even the covert ops of reputation management. 1. Language: English. Narrator: Mike Chamberlain. Audio sample: http://samples.audible.de/bk/blak/009239/bk_blak_009239_sample.mp3. Digital audiobook in aax.
Abandon the networking-for-networking´s-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections. Stop networking. Seriously, stop doing it. Now. It is time to ditch the old networking-for networking´s-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections. In Superconnector, Scott Gerber and Ryan Paugh reveal a new category of professionals born out of the social media era: highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. Superconnectors understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual value. How can you become a Superconnector? Gerber and Paugh share instructive anecdotes from a who´s who roster of high achievers, revealing how to systematically manage a professional community and maximize its value. Of utmost importance is practicing Habitual Generosity, acting on the knowledge that your greatest returns come when you least expect them, and that by putting others´ needs first the good karma will flow back to you tenfold. Gerber and Paugh also explore winning strategies such as The Art of Selectivity, a well-honed ability to define which relationships matter most for you and decide how you will maintain them over time. Full of helpful advice on how to communicate with anyone about anything, Google-proof your reputation, and much more, Superconnector is a must-hear for those seeking personal and business success. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Chris Kipiniak. Audio sample: http://samples.audible.de/bk/hach/004233/bk_hach_004233_sample.mp3. Digital audiobook in aax.
This audiobook is designed to be useful to everyone from beginning website owners to intermediate and advanced website developers and marketers. The opening chapters cover the basics, before Colascione dives into the more detailed information that people need to build, market and maintain a successful website on Google. The progression takes listeners from the starting point of registering their domain name all the way through website editing software, and to Search Engine Optimization for developed sites, including insight into the most sophisticated search engine algorithms, like Google Panda and Google Penguin, which ultimately determine how high websites are ranked. The first few chapters cover domain names and web hosting as well as IP´s, DNS, website builders, web-editing software, like Dreamweaver and Photoshop, and how to get a site started. Do not let this initial simplicity fool you. After the basics are out of the way, the book covers Search Engine Optimization specifically for Google and how you should go about building and optimizing a website. There are several chapters on text links, due to the importance they play in search visibility, and what to avoid (Google Penguin), as well as what to go after. After the semi-intermediate topics are out of the way, the listener dives into search algorithms, advanced content marketing, reputation management, social media, some strategic ideas, and most of the new things Google is doing. Finally, together with the author, the listener tears deep into some Google Patents, specifically, DOCUMENT SCORING BASED ON DOCUMENT CONTENT UPDATE (Google Panda/Content Freshness) and METHOD FOR NODE RANKING IN A LINKED DATABASE (PageRank/Links), all of which are extremely relevant to what is happening with today´s advanced algorithms. The book concludes with advice and predictions from the author for the future. This book is about fully understanding everything to do with your website and what it means to Goo 1. Language: English. Narrator: John Eastman. Audio sample: http://samples.audible.de/bk/acx0/013637/bk_acx0_013637_sample.mp3. Digital audiobook in aax.
The former Google executive, editorial director of Twitter, and self-described introvert offers networking advice for anyone who has ever cancelled a coffee date due to social anxiety - about how to nurture a vibrant circle of reliable contacts without leaving your comfort zone.Networking has garnered a reputation as a sort of necessary evil in the modern business world. Some do relish the opportunity to boldly work the room, introduce themselves to strangers, and find common career ground - but for many others, the experience is often awkward, or even terrifying.The common networking advice for introverts are variations on the theme of overcoming or ´´fixing” their quiet tendencies. But Karen Wickre is a self-described introvert who has worked in Silicon Valley for 30 years. She tells you to embrace your true nature to create sustainable connections that can be called upon for you to get - and give - career assistance, advice, introductions, and lasting connections.Karen’s ´´embrace your quiet side” approach is for anyone who finds themselves shying away from traditional networking activities, or for those who would rather be curled up with a good book on a Friday night than out at a party. For example, if you’re anxious about that big professional mixer full of people you don’t know, she advises you to consider skipping it (many of these are not productive), and instead set up an intimate, one-on-one coffee date. She tells how to truly make the most out of social media to sustain what she calls ´´the loose touch habit” to build your own brain trust to last a lifetime.With compelling arguments and creative strategies, this new way to network is perfect not only for introverts, but for anyone who wants for a less conventional approach to get ahead in today’s job market. 1. Language: English. Narrator: Karen Wickre. Audio sample: http://samples.audible.de/bk/sans/009015/bk_sans_009015_sample.mp3. Digital audiobook in aax.
Rank higher in search results with this guide to SEO and content building supremacy. Google is not only the number one search engine in the world, it is also the number one website in the world. Only five percent of site visitors search past the first page of Google, so if you´re not in those top 10 results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to page one domination (POD). The POD strategy is what gets you on that super-critical first page by increasing your page views. You´ll learn how to shape your online presence for Search Engine Optimization (SEO), effectively speaking Google´s language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there. PLEASE 1. Language: English. Narrator: Sean V. Bradley. Audio sample: http://samples.audible.de/bk/adbl/022459/bk_adbl_022459_sample.mp3. Digital audiobook in aax.
Imagine yourself.... Programming like a hacker, landing a software development job at Google, and making a ton of money Being paid to hack programs, software, and systems to find and plug loopholes Hacking your way in and out of any Facebook, Twitter, and social media account, leaving no trace behind Never worrying about getting your computer hacked, your personal information stolen, your family photos taken from you, or your business put at risk Many people have their own ideas of what being a hacker is all about. They imagine someone who sits all alone in the dark, getting into systems and stealing personal information, or ruining the reputation of a company. While this is one type of hacker, there is so much more that comes with it. This guidebook is going to look at some of the basics of hacking and how you can get started as a beginner. There is so much to learn when it comes to the world of hacking. Some of the topics that we will discuss in this guidebook include: The basics of hacking How to complete a penetration test Gaining physical access to a system Hacking passwords Social engineering How to complete a wireless network attack Using a keylogger to gain information Man-in-the-middle attacks How to hack into a smart phone And other easy tips to help you as a beginner Getting into the world of hacking can be exciting, but it can be hard for some people to get started. Use the tips and codes in this guidebook to help you! 1. Language: English. Narrator: Bill Conway. Audio sample: http://samples.audible.de/bk/acx0/100969/bk_acx0_100969_sample.mp3. Digital audiobook in aax.