Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord´s Express, Google´s Product Listing Ads, and the introduction to Google´s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
The landmark work on mindfulness, meditation, and healing, now revised and updated after twenty-five years Stress. It can sap our energy, undermine our health if we let it, even shorten our lives. It makes us more vulnerable to anxiety and depression, disconnection and disease. Based on Jon Kabat-Zinn´s renowned mindfulness-based stress reduction program, this classic, groundbreaking work-which gave rise to a whole new field in medicine and psychology-shows you how to use medically proven mind-body approaches derived from meditation and yoga to counteract stress, establish greater balance of body and mind, and stimulate well-being and healing. By engaging in these mindfulness practices and integrating them into your life from moment to moment and from day to day, you can learn to manage chronic pain, promote optimal healing, reduce anxiety and feelings of panic, and improve the overall quality of your life, relationships, and social networks. This second edition features results from recent studies on the science of mindfulness, a new Introduction, up-to-date statistics, and an extensive updated reading list. Full Catastrophe Living is a book for the young and the old, the well and the ill, and anyone trying to live a healthier and saner life in our fast-paced world. Praise for Full Catastrophe Living ´´To say that this wise, deep book is helpful to those who face the challenges of human crisis would be a vast understatement. It is essential, unique, and, above all, fundamentally healing.´´-Donald M. Berwick, M.D., president emeritus and senior fellow, Institute for Healthcare Improvement ´´One of the great classics of mind/body medicine.´´-Rachel Naomi Remen, M.D., author of Kitchen Table Wisdom ´´A book for everyone . . . Jon Kabat-Zinn has done more than any other person on the planet to spread the power of mindfulness to the lives of ordinary people and major societal institutions.´´-Richard J. Davidson, founder and chair, Center for Investigating Healthy Minds, University of Wisconsin-Madison ´´This is the ultimate owner´s manual for our lives. What a gift!´´-Amy Gross, former editor in chief, O: The Oprah Magazine ´´I first read Full Catastrophe Living in my early twenties and it changed my life.´´-Chade-Meng Tan, Jolly Good Fellow of Google and author of Search Inside Yourself ´´Jon Kabat-Zinn´s classic work on the practice of mindfulness to alleviate stress and human suffering stands the test of time, a most useful resource and practical guide. I recommend this new edition enthusiastically to doctors, patients, and anyone interested in learning to use the power of focused awareness to meet life´s challenges, whether great or small.´´-Andrew Weil, M.D., author of Spontaneous Happiness and 8 Weeks to Optimum Health ´´How wonderful to have a new and updated version of this classic book that invited so many of us down a path that transformed our minds and awakened us to the beauty of each moment, day-by-day, through our lives. This second edition, building on the first, is sure to become a treasured sourcebook and traveling companion for new generations who seek the wisdom to live full and fulfilling lives.´´-Diana Chapman Walsh, Ph.D., president emerita of Wellesley College
Marketing in the Age of Google:Your Online Strategy IS Your Business Strategy Revised and Updated Vanessa Fox
A revised edition of Kim Scott´s perennial bestseller that created a cultural revolution and took workplaces worldwide by storm. Radical Candor is back with an all new foreword, afterword, FAQ, and radically candid performance review. From the time we learn to speak, we´re told that if you don´t have anything nice to say, don´t say anything at all. When you become a manager, it´s your job to say it-and your obligation. Author Kim Scott was an executive at Google and then Apple, where she worked with a team to develop a class on how to be a good boss. What emerged was her vital new approach to effective management, Radical Candor. Radical Candor is a simple idea: to be a good boss, you have to Care Personally at the same time that you Challenge Directly. When you challenge without caring it´s obnoxious aggression; when you care without challenging it´s ruinous empathy. When you do neither it´s manipulative insincerity. This simple framework can help you build better relationships at work, and fulfill your three key responsibilities as a leader: creating a culture of feedback, building a cohesive team, and achieving results you´re all proud of. Radical Candor offers a guide to those bewildered or exhausted by management, for bosses and those who manage bosses. Taken from the author´s experience and giving actionable lessons to the reader, it shows managers how to be successful while retaining their humanity, finding meaning in their job, and creating an environment where people love both their work and their colleagues.
Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success.There is no job security anymore, which means that the way we manage our careers has forever changed. Now everyone in the world is your competition, and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with other people.In Me 2.0 personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that will give you a competitive advantage in the marketplace, including: A four-step process for discovering, creating, communicating, and maintaining your personal brand How to use all the latest social media tools, including video, blogs, and social networks for job search and career development The secrets to networking effectively - both online and offline Proven branding advice from industry experts and insidersWhether you´re looking for your first big job, want to climb the corporate ladder, or are eager to jump-start your own business venture, Me 2.0 will help you achieve lasting success!What´s new in the revised edition of Me 2.0: New case studies from people of all generations on how they´ve used social media to become well-known brands A new chapter on how to use the top social networks, including Facebook, LinkedIn, and Twitter, for job searching, with real success stories New insight on how to turn your passion into a business through the personal branding process New tools you can use to network professionally and grow your presence, including Google Buzz, mobile branding, and location-based social networking New research, examples, and more resources that will support your online brand camp 1. Language: English. Narrator: Mike Chamberlain. Audio sample: http://samples.audible.de/bk/blak/006397/bk_blak_006397_sample.mp3. Digital audiobook in aax.
The instant New York Times best seller, now featuring a new afterword from the author - the insider´s guide to the Facebook/Cambridge Analytica scandal, the inner workings of the tech world, and who really runs Silicon Valley.Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this ´´chaos monkey” to test Online services’ robustness - their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys. One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. 1. Language: English. Narrator: Dan John Miller. Audio sample: http://samples.audible.de/bk/harp/007656/bk_harp_007656_sample.mp3. Digital audiobook in aax.
,pA New York Times best seller, The AdSense Code is now revised and updated in the definitive resource that reveals proven online strategies for creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads--using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to ´´crack´´ The AdSense Code and unlock the secrets to making money online. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/000390/bk_gdan_000390_sample.mp3. Digital audiobook in aax.
This second European edition of this classic textbook brings the exceptional introduction to organizational behaviour written by the masters of the subject, and adapts it to meet the needs of students studying in Europe today. Fully updated and revised, this adaptation continues the tradition of making current, relevant research come alive for students, while maintaining its hallmark features - clear writing style, cutting-edge content and compelling pedagogy. This new edition offers real-life examples drawn from a global range of organizations including Google, Cadbury, Apple, Capital One, Microsoft, Lego, Ferrari and more, plus up-to-date insights into the latest research and hot topics from across the world.
Graceful and eccentric at the same time, London is home to some of the world´s top-rated museums, restaurants and designer shops. Jacketed in a handsome city map drawn by local artist David Ryan Robinson, CITIx60 London gives you a good, varied taste of what the design capital has to offer. Endorsed by 60 local ambassadors, all known for their accomplishments in the creative industry, the 60 hangouts cover architecture, art spaces, shops and markets, dining and nightime activities, accompanied by Google Map QR code, top tips and useful apps to ease your trip. Readers will find updated visitor info, new locations and cultural events in this revised edition.