Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success.There is no job security anymore, which means that the way we manage our careers has forever changed. Now everyone in the world is your competition, and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with other people.In Me 2.0 personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that will give you a competitive advantage in the marketplace, including: A four-step process for discovering, creating, communicating, and maintaining your personal brand How to use all the latest social media tools, including video, blogs, and social networks for job search and career development The secrets to networking effectively - both online and offline Proven branding advice from industry experts and insidersWhether you´re looking for your first big job, want to climb the corporate ladder, or are eager to jump-start your own business venture, Me 2.0 will help you achieve lasting success!What´s new in the revised edition of Me 2.0: New case studies from people of all generations on how they´ve used social media to become well-known brands A new chapter on how to use the top social networks, including Facebook, LinkedIn, and Twitter, for job searching, with real success stories New insight on how to turn your passion into a business through the personal branding process New tools you can use to network professionally and grow your presence, including Google Buzz, mobile branding, and location-based social networking New research, examples, and more resources that will support your online brand camp 1. Language: English. Narrator: Mike Chamberlain. Audio sample: http://samples.audible.de/bk/blak/006397/bk_blak_006397_sample.mp3. Digital audiobook in aax.
The instant New York Times best seller, now featuring a new afterword from the author - the insider´s guide to the Facebook/Cambridge Analytica scandal, the inner workings of the tech world, and who really runs Silicon Valley.Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this ´´chaos monkey” to test Online services’ robustness - their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys. One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. 1. Language: English. Narrator: Dan John Miller. Audio sample: http://samples.audible.de/bk/harp/007656/bk_harp_007656_sample.mp3. Digital audiobook in aax.
,pA New York Times best seller, The AdSense Code is now revised and updated in the definitive resource that reveals proven online strategies for creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads--using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to ´´crack´´ The AdSense Code and unlock the secrets to making money online. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/000390/bk_gdan_000390_sample.mp3. Digital audiobook in aax.
The go-to guide to social media skills, now in an updated and revised Third Edition. The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google´s search engine algorithms -More information on plug-ins, widgets, apps, and integration -Updates on Twitter and Yammer and new information on Google+ -The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible. 1. Language: English. Narrator: Kevin Pierce. Audio sample: http://samples.audible.de/bk/adbl/004904/bk_adbl_004904_sample.mp3. Digital audiobook in aax.
Think and Grow Rich by Napoleon Hill is here updated by Jamie McIntyre for the 21st century. Think and Grow Rich is the seminal work by the well-loved and world-renowned Napoleon Hill, a contemporary of Dale Carnegie. Originally published in 1937, Hill´s money-making secrets are as powerful today as they were then and can change your life forever. After interviewing over 500 of the most affluent men and women of his time, Napoleon Hill uncovered the secret to great wealth, based on the notion that if we can learn to think like the rich we can discover wealth and success. This exciting, updated, and revised edition for the 21st century provides examples of men and women who, in recent times, exemplify the principles that Hill put forward, including the inspirational stories of such top achievers as Richard Branson, Oprah Winfrey, Bill Gates, the Google co-founders, and the co-author, all of whom have used the Think and Grow Rich principles to great success. These strategies are still just as valid today. 1. Language: English. Narrator: Jai Hutcherson. Audio sample: http://samples.audible.de/bk/huds/000008/bk_huds_000008_sample.mp3. Digital audiobook in aax.
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognized brands and digital marketing campaigns, it is essential listening for both practitioners and students alike. Understanding Digital Marketing is now required material for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent. 1. Language: English. Narrator: James Langton. Audio sample: http://samples.audible.de/bk/brll/011443/bk_brll_011443_sample.mp3. Digital audiobook in aax.
Love Think & Grow Rich? Then get this Mega Audio Pack! It is simply the #1 Think & Grow Rich audio pack available in the world today. Here’s what you get: Think & Grow Rich - The Original Audio Book Think & Grow Rich updated for the 21st Century - One of the best selling versions of the audio book worldwide! This exciting, updated, and revised edition for the 21st century provides examples of men and women who, in recent times, exemplify the principles that Hill put forward, including the inspirational stories of such top achievers as Richard Branson, Oprah Winfrey, Bill Gates, the Google co-founders, and the co-author, all of whom have used the Think and Grow Rich principles to great success. These strategies are still just as valid today. What I Didn’t Learn At School But Wish I Had - Written by the CEO of Think & Grow Rich Australia, Jamie McIntyre. In this book, Jamie lays the foundation for success with a blueprint of the same educational system he used to transform his life from broke to a multi-millionaire in less than five years. Time Rich - Another book written by the CEO of Think & Grow Rich Australia. In this audio book you will learn how to escape the 9-to-5 and work only eight hours a week (or less) and live the lifestyle of a millionaire without ever needing to become one. Jamie McIntyre, explodes the myth that to live the life of your dreams you have to work hard and long hours for years and that you have to become a millionaire to have a millionaire´s lifestyle. This book is all about removing those chains that tie you to a desk. What I Didn’t Learn From Google But Wish I Had - This book will assist those that want to make $4,000 a month or more online by commencing an Internet career without the need for capital or a computing degree You get all these audio books for one low price! 1. Language: English. Narrator: Jai Hutcherson, Bob Hennesy, Jamie Nesvold. Audio sample: http://samples.audible.de/bk/huds/000086/bk_huds_000086_sample.mp3. Digital audiobook in aax.
Mesmerizing & fascinating... (The Seattle Post-Intelligencer) ´´The Freakonomics of big data.´´ (Stein Kretsinger, founding executive of Advertising.com) Award-winning | Used by over 30 universities | Translated into nine languages An introduction for everyone. Rather than a ´´how to´´ for hands-on techies, this book - now in its revised and updated edition - serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques. In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day. Trendsetters like Chase, Facebook, Google, Hillary for America, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behavior - including yours. Why? Predictive analytics reinvents industries and runs the world. Listen to this book to discover how it combats risk, boosts sales, fortifies health care, optimizes social networks, toughens crime fighting, and wins elections. 1. Language: English. Narrator: Nicolas D. Frantela. Audio sample: http://samples.audible.de/bk/acx0/050597/bk_acx0_050597_sample.mp3. Digital audiobook in aax.
Algorithms of the Intelligent Web, Second Edition teaches you how to create machine learning applications that crunch and wrangle data collected from users, web applications, and website logs. In this totally revised edition, you´ll look at intelligent algorithms that extract real value from data. Key machine learning concepts are explained with code examples in Python´s scikit-learn. This book guides you through algorithms to capture, store, and structure data streams coming from the web. You´ll explore recommendation engines and dive into classification via statistical algorithms, neural networks, and deep learning. Valuable insights are buried in the tracks web users leave as they navigate pages and applications. You can uncover them by using intelligent algorithms like the ones that have earned Facebook, Google, and Twitter a place among the giants of web data pattern extraction. This audiobook includes:An introduction to machine learningExtracting structure from dataDeep learning and neural networksHow recommendation engines work Knowledge of Python is assumed for the listener. Douglas McIlwraith is a machine learning expert and data science practitioner in the field of Online advertising. Dr. Haralambos Marmanis is a pioneer in the adoption of machine learning techniques for industrial solutions. Dmitry Babenko designs applications for banking, insurance, and supply-chain management. Table of Contents:1. Building applications for the intelligent web 2. Extracting structure from data: clustering and transforming your data 3. Recommending relevant content 4. Classification: placing things where they belong 5. Case study: click prediction for Online advertising 6. Deep learning and neural networks 7. Making the right choice 8. The future of the intell 1. Language: English. Narrator: Mark Thomas. Audio sample: http://samples.audible.de/bk/acx0/130626/bk_acx0_130626_sample.mp3. Digital audiobook in aax.