Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord´s Express, Google´s Product Listing Ads, and the introduction to Google´s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
The landmark work on mindfulness, meditation, and healing, now revised and updated after twenty-five years Stress. It can sap our energy, undermine our health if we let it, even shorten our lives. It makes us more vulnerable to anxiety and depression, disconnection and disease. Based on Jon Kabat-Zinn´s renowned mindfulness-based stress reduction program, this classic, groundbreaking work-which gave rise to a whole new field in medicine and psychology-shows you how to use medically proven mind-body approaches derived from meditation and yoga to counteract stress, establish greater balance of body and mind, and stimulate well-being and healing. By engaging in these mindfulness practices and integrating them into your life from moment to moment and from day to day, you can learn to manage chronic pain, promote optimal healing, reduce anxiety and feelings of panic, and improve the overall quality of your life, relationships, and social networks. This second edition features results from recent studies on the science of mindfulness, a new Introduction, up-to-date statistics, and an extensive updated reading list. Full Catastrophe Living is a book for the young and the old, the well and the ill, and anyone trying to live a healthier and saner life in our fast-paced world. Praise for Full Catastrophe Living ´´To say that this wise, deep book is helpful to those who face the challenges of human crisis would be a vast understatement. It is essential, unique, and, above all, fundamentally healing.´´-Donald M. Berwick, M.D., president emeritus and senior fellow, Institute for Healthcare Improvement ´´One of the great classics of mind/body medicine.´´-Rachel Naomi Remen, M.D., author of Kitchen Table Wisdom ´´A book for everyone . . . Jon Kabat-Zinn has done more than any other person on the planet to spread the power of mindfulness to the lives of ordinary people and major societal institutions.´´-Richard J. Davidson, founder and chair, Center for Investigating Healthy Minds, University of Wisconsin-Madison ´´This is the ultimate owner´s manual for our lives. What a gift!´´-Amy Gross, former editor in chief, O: The Oprah Magazine ´´I first read Full Catastrophe Living in my early twenties and it changed my life.´´-Chade-Meng Tan, Jolly Good Fellow of Google and author of Search Inside Yourself ´´Jon Kabat-Zinn´s classic work on the practice of mindfulness to alleviate stress and human suffering stands the test of time, a most useful resource and practical guide. I recommend this new edition enthusiastically to doctors, patients, and anyone interested in learning to use the power of focused awareness to meet life´s challenges, whether great or small.´´-Andrew Weil, M.D., author of Spontaneous Happiness and 8 Weeks to Optimum Health ´´How wonderful to have a new and updated version of this classic book that invited so many of us down a path that transformed our minds and awakened us to the beauty of each moment, day-by-day, through our lives. This second edition, building on the first, is sure to become a treasured sourcebook and traveling companion for new generations who seek the wisdom to live full and fulfilling lives.´´-Diana Chapman Walsh, Ph.D., president emerita of Wellesley College
Featuring a NEW PREFACE, AFTERWORD and Radically Candid PERFORMANCE REVIEW BONUS CHAPTER, the fully revised & updated edition of Radical Candor is packed with even more guidance to help you improve your relationships at work. Radical Candor has been embraced around the world by leaders of every stripe at companies of all sizes. Now a cultural touchstone, the concept has come to be applied to a wide range of human relationships. The idea is simple : You don´t have to choose between being a pushover and a jerk. Using Radical Candor-avoiding the perils of Obnoxious Aggression, Manipulative Insincerity, and Ruinous Empathy-you can be kind and clear at the same time. Kim Scott was a highly successful leader at Google before decamping to Apple, where she developed and taught a management class. Since the original publication of Radical Candor in 2017, Scott has earned international fame with her vital approach to effective leadership and co-founded the Radical Candor executive education company, which helps companies put the book´s philosophy into practice. Radical Candor is about caring personally and challenging directly, about soliciting criticism to improve your leadership and also providing guidance that helps others grow. It focuses on praise but doesn´t shy away from criticism-to help you love your work and the people you work with. Radically Candid relationships with team members enable bosses to fulfill their three core responsibilities: 1. Create a culture of Compassionate Candor 2. Build a cohesive team 3. Achieve results collaboratively Required reading for the most successful organizations, Radical Candor has raised the bar for management practices worldwide.
Home to all kinds of cultural extremes, Tokyo is where futuristic meets traditional and tranquility meets speed. Jacketed in a delightful city map drawn by Masako Kubo, CITIx60 Tokyo gives you a good, varied taste of what the Japanese capital has to offer. Endorsed by 60 local ambassadors, all known for their accomplishments in the creative industry, the 60 hangouts list architecture, art spaces, shops and markets, dining and nightime activities, accompanied by Google Map QR code, top tips and useful apps to ease your trip. Readers will find updated visitor info, new locations and cultural events in this revised edition.
Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki´s classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic. Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. Whether you´re an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It´s an adventure that´s more art than science - the art of the start. ´The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki´s generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights´ Arianna Huffington, president and editor in chief, Huffington Post ´A successful entrepreneur requires three things: a garage, an idea, and this book - Guy´s irrepressible guide to the raw essentials of life in a young company´ Michael Moritz, Sequoia Capita Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special adviser to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment.
This second European edition of this classic textbook brings the exceptional introduction to organizational behaviour written by the masters of the subject, and adapts it to meet the needs of students studying in Europe today. Fully updated and revised, this adaptation continues the tradition of making current, relevant research come alive for students, while maintaining its hallmark features - clear writing style, cutting-edge content and compelling pedagogy. This new edition offers real-life examples drawn from a global range of organizations including Google, Cadbury, Apple, Capital One, Microsoft, Lego, Ferrari and more, plus up-to-date insights into the latest research and hot topics from across the world.
Graceful and eccentric at the same time, London is home to some of the world´s top-rated museums, restaurants and designer shops. Jacketed in a handsome city map drawn by local artist David Ryan Robinson, CITIx60 London gives you a good, varied taste of what the design capital has to offer. Endorsed by 60 local ambassadors, all known for their accomplishments in the creative industry, the 60 hangouts cover architecture, art spaces, shops and markets, dining and nightime activities, accompanied by Google Map QR code, top tips and useful apps to ease your trip. Readers will find updated visitor info, new locations and cultural events in this revised edition.
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike.
Is this the right course for me? Essential German Vocabulary is the course for you if you need help with your study of German. This fully revised edition of our best-selling course now contains plenty of hints on how to learn vocabulary effectively. Unlike a phrasebook or a dictionary, Essential German Vocabulary will take your existing knowledge and build on it systematically and organically, so that you will increase your vocabulary and at the same time expand your range of expression. At the beginning of the book there is a section to help you with your pronunciation, followed by a short and simple grammar summary. The main part of the book is arranged in topics, such as ´Work´, ´Travel and Accommodation´ and ´Food and Drink´, and concentrates on the vital and most current words and expressions, listing those which you might already know and then extending the coverage to teach you those you probably do not know. This is an ideal companion if you are a language student or if you are wanting a systematic, easy-to-use tool to increase the range of your vocabulary and improve your ability to express yourself in a wide variety of situations, either on holiday or on a business trip. Learn effortlessly with a new, easy-to-read page design: Author insights Lots of instant help with common problems and quick tips for success, based on the author´s many years of experience. End-of-unit summaries Summaries to help you consolidate and keep track of your progress. Download our free app, Teach Yourself Library, from the App Store or Google Play to access the free audio.