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International Business, Global Edition
53,99 € *
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For International Business courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. MyManagementLab for International Business is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams?resulting in better performance in the course?and provides educators a dynamic set of tools for gauging individual and class progress. Features + Benefits Provide a Thorough Understanding of Emerging Markets Cultural savvy for international success: This text greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. From understanding the visiting executive of a French multinational corporation to analyzing the impact of trade negotiations with Mexico, this text has the cultural insight to prepare your students for success. Provide a thorough understanding of emerging markets: In today?s world, it?s crucial to have a thorough foundation of the growing importance of emerging markets, especially China and India. The emerging markets theme is introduced in Chapter 1, carried forward in later chapters wherever appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises. Five Content Boxes that highlight coverage of current issues: In relation to technology, entrepreneurship, and doing business with a global perspective this text features the following: Venturing Abroad: Exposes students to the opportunities and challenges of conducting business outside their home country. E-World: Provides insight into the impact of e-commerce on how business is conducted internationally. Point Counterpoint: Helps students see issues from different perspectives. Bringing the World into Focus: Helps students understand the historical, cultural, and political contexts of international business. Emerging Opportunities: Highlights challenges and opportunities in emerging international markets. Market Entry Strategy Plan (MESP): Integrated into MyManagementLab, MESP is a hands-on exercise that allows students to analyze the opportunities and challenges created by new market entry. Emerging Markets Topics: In today?s world, it?s crucial to provide a thorough understanding of emerging markets, especially China and India. In this text the emerging markets theme is introduced in Chapter 1, carried forward in later chapters where appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises. Keep your Course Current and Relevant Extensive List of New Topic Coverage: To stay current in today?s ever evolving world of international business several new discussion topics have been included: Product safety and counterfeit products Coverage of sovereign wealth funds Subprime meltdown Google and eBay?s struggles in China The eighth edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses. More specifically, the following content is new or revised to reflect the latest global trends: The pressures on multinational organizations to consider the impact of their actions on the natural environment and on the general welfare of society continue to increase. We have introduced a new context box, ?People, Planet, and Profits,? to address the challenges that international businesses face in promoting their triple bottom lines. The international business course at most colleges and universities encompasses both the external environment and the internal environment of international businesses. We have introduced several new boxes and cases and updated others that focus on changes in the external environment that create opportunities and challenges for firms competing in the international market place. These new cases and boxes include discussions of territorial disputes in the South China Sea, upheavals in the world energy market as a result of fracking, the opening up of the fabled Northwest Passage, expansion of the Panama Canal, and the impact of rising

Anbieter: buecher.de
Stand: 31.07.2019
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Computer Architecture
77,99 € *
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Computer Architecture: A Quantitative Approach, Sixth Edition has been considered essential reading by instructors, students and practitioners of computer design for over 20 years. The sixth edition of this classic textbook from Hennessy and Patterson, winners of the 2017 ACM A.M. Turing Award recognizing contributions of lasting and major technical importance to the computing field, is fully revised with the latest developments in processor and system architecture. The text now features examples from the RISC-V (RISC Five) instruction set architecture, a modern RISC instruction set developed and designed to be a free and openly adoptable standard. It also includes a new chapter on domain-specific architectures and an updated chapter on warehouse-scale computing that features the first public information on Google´s newest WSC. True to its original mission of demystifying computer architecture, this edition continues the longstanding tradition of focusing on areas where the most exciting computing innovation is happening, while always keeping an emphasis on good engineering design. Winner of a 2019 Textbook Excellence Award (Texty) from the Textbook and Academic Authors Association Includes a new chapter on domain-specific architectures, explaining how they are the only path forward for improved performance and energy efficiency given the end of Moore´s Law and Dennard scaling Features the first publication of several DSAs from industry Features extensive updates to the chapter on warehouse-scale computing, with the first public information on the newest Google WSC Offers updates to other chapters including new material dealing with the use of stacked DRAM; data on the performance of new NVIDIA Pascal GPU vs. new AVX-512 Intel Skylake CPU; and extensive additions to content covering multicore architecture and organization Includes ´´Putting It All Together´´ sections near the end of every chapter, providing real-world technology examples that demonstrate the principles covered in each chapter Includes review appendices in the printed text and additional reference appendices available online Includes updated and improved case studies and exercises ACM named John L. Hennessy and David A. Patterson, recipients of the 2017 ACM A.M. Turing Award for pioneering a systematic, quantitative approach to the design and evaluation of computer architectures with enduring impact on the microprocessor industry

Anbieter: buecher.de
Stand: 19.08.2019
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Effective C++
36,99 € *
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Effective C++ 3/e is a complete update of Effective C++ and Effective C++ 2/e . Like its predecessors, 3/e has 55 guidelines which contain better, more effective ways to write code, backed by specific examples. The second edition published in 1997, and was basically a face-lift of the first edition, keeping most of the same elements, and seven years later is still selling well. Now, Meyers has dramatically rejuvenated the material, including more than 30% brand-new material. Meyers began this edition by asking himself, ´´What are the 55 most important pieces of advice for practicing C++ programmers in 2005?´´ He also asked thousands of past users of his books this same question. This resulted in a completely new book. New material includes use of UML notation, thread safety, exception safety, design patterns, and templates. Any older material has been revitalized to reflect new ideas and strides in C++ development. Product Description ´´Every C++ professional needs a copy of Effective C++ . It is an absolute must-read for anyone thinking of doing serious C++ development. If you´ve never read Effective C++ and you think you know everything about C++, think again.´´ - Steve Schirripa, Software Engineer, Google´´C++ and the C++ community have grown up in the last fifteen years, and the third edition of Effective C++ reflects this. The clear and precise style of the book is evidence of Scott´s deep insight and distinctive ability to impart knowledge.´´ - Gerhard Kreuzer, Research and Development Engineer, Siemens AG The first two editions of Effective C++ were embraced by hundreds of thousands of programmers worldwide. The reason is clear: Scott Meyers´ practical approach to C++ describes the rules of thumb used by the experts - the things they almost always do or almost always avoid doing - to produce clear, correct, efficient code. The book is organized around 55 specific guidelines, each of which describes a way to write better C++. Each is backed by concrete examples. For this third edition, more than half the content is new, including added chapters on managing resources and using templates. Topics from the second edition have been extensively revised to reflect modern design considerations, including exceptions, design patterns, and multithreading. Important features of Effective C++ include: Expert guidance on the design of effective classes, functions, templates, and inheritance hierarchies. Applications of new ´´TR1´´ standard library functionality, along with comparisons to existing standard library components. Insights into differences between C++ and other languages (e.g., Java, C#, C) that help developers from those languages assimilate ´´the C++ way´´ of doing things. Features + Benefits Revision of the best seller. This is the market leading, second book on programming that every C++ programmer needs. ° Scott Meyers is one of the world´s foremost experts on C++ software development. He is an excellent promoter of his books. ° More than 50% new material and complete updates of tried-and-true material to bring it up to 2005 standards. ° There is no better way to bring C++ programmers up to date on cutting edge practices than this book. It´s a classic--the #1 book of its kind. Backcover ´´Every C++ professional needs a copy of Effective C++ . It is an absolute must-read for anyone thinking of doing serious C++ development. If you´ve never read Effective C++ and you think you know everything about C++, think again.´´ - Steve Schirripa, Software Engineer, Google´´C++ and the C++ community have grown up in the last fifteen years, and the third edition of Effective C++ reflects this. The clear and precise style of the book is evidence of Scott´s deep insight and distinctive ability to impart knowledge.´´ - Gerhard Kreuzer, Research and Development Engineer, Siemens AG The first two editions of Effective C++ were embraced by hundreds of thousands of programmers worldwide. The reason is clear: Scott Meyers´ practical approach to C++ describes the rules of thumb used by the experts - the things they almost always do or almost always avoid doing - to produce clear, correct, efficient code. The book is organized around 55 specific guidelines, each of which describes a way to write better C++. Each is backed by concrete examples. For this third edition, more than half the content is new, including added chapters on managing resources and using templates. Topics from the second edition have been extensively revised to

Anbieter: buecher.de
Stand: 15.08.2019
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Predictive Analytics
17,99 € *
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´´Mesmerizing & fascinating...´´ --The Seattle Post-Intelligencer ´´The Freakonomics of big data.´´ --Stein Kretsinger, founding executive of Advertising.com Award-winning Used by over 30 universities Translated into 9 languages An introduction for everyone. In this rich, fascinating -- surprisingly accessible -- introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a ´´how to´´ for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you´re going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world´s most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive Analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction -- now in its Revised and Updated edition -- former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death -- including one health insurance company. How U.S. Bank and Obama for America calculated -- and Hillary for America 2016 plans to calculate -- the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM´s Watson computer used predictive modeling to answer questions and beat the human champs on TV´s Jeopardy! How companies ascertain untold, private truths -- how Target figures out you´re pregnant and Hewlett-Packard deduces you´re about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it -- or consumed by it -- get a handle on the power of Predictive Analytics.

Anbieter: buecher.de
Stand: 31.07.2019
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