The go-to guide to social media skills, now in an updated and revised Third Edition. The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google´s search engine algorithms -More information on plug-ins, widgets, apps, and integration -Updates on Twitter and Yammer and new information on Google+ -The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible. 1. Language: English. Narrator: Kevin Pierce. Audio sample: http://samples.audible.de/bk/adbl/004904/bk_adbl_004904_sample.mp3. Digital audiobook in aax.
Think and Grow Rich by Napoleon Hill is here updated by Jamie McIntyre for the 21st century. Think and Grow Rich is the seminal work by the well-loved and world-renowned Napoleon Hill, a contemporary of Dale Carnegie. Originally published in 1937, Hill´s money-making secrets are as powerful today as they were then and can change your life forever. After interviewing over 500 of the most affluent men and women of his time, Napoleon Hill uncovered the secret to great wealth, based on the notion that if we can learn to think like the rich we can discover wealth and success. This exciting, updated, and revised edition for the 21st century provides examples of men and women who, in recent times, exemplify the principles that Hill put forward, including the inspirational stories of such top achievers as Richard Branson, Oprah Winfrey, Bill Gates, the Google co-founders, and the co-author, all of whom have used the Think and Grow Rich principles to great success. These strategies are still just as valid today. 1. Language: English. Narrator: Jai Hutcherson. Audio sample: http://samples.audible.de/bk/huds/000008/bk_huds_000008_sample.mp3. Digital audiobook in aax.
Is this the right course for me? Essential German Vocabulary is the course for you if you need help with your study of German. This fully revised edition of our best-selling course now contains plenty of hints on how to learn vocabulary effectively. Unlike a phrasebook or a dictionary, Essential German Vocabulary will take your existing knowledge and build on it systematically and organically, so that you will increase your vocabulary and at the same time expand your range of expression. At the beginning of the book there is a section to help you with your pronunciation, followed by a short and simple grammar summary. The main part of the book is arranged in topics, such as ´Work´, ´Travel and Accommodation´ and ´Food and Drink´, and concentrates on the vital and most current words and expressions, listing those which you might already know and then extending the coverage to teach you those you probably do not know. This is an ideal companion if you are a language student or if you are wanting a systematic, easy-to-use tool to increase the range of your vocabulary and improve your ability to express yourself in a wide variety of situations, either on holiday or on a business trip. Learn effortlessly with a new, easy-to-read page design: Author insights Lots of instant help with common problems and quick tips for success, based on the author´s many years of experience. End-of-unit summaries Summaries to help you consolidate and keep track of your progress. Download our free app, Teach Yourself Library, from the App Store or Google Play to access the free audio.
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognized brands and digital marketing campaigns, it is essential listening for both practitioners and students alike. Understanding Digital Marketing is now required material for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent. 1. Language: English. Narrator: James Langton. Audio sample: http://samples.audible.de/bk/brll/011443/bk_brll_011443_sample.mp3. Digital audiobook in aax.
The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature: * A greater emphasis on what innovation involves. * A new chapter on Value Capture. * Expanded coverage on Services and Process Innovations. * Two new chapters covering Global and Green trends in innovation. * 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.
Love Think & Grow Rich? Then get this Mega Audio Pack! It is simply the #1 Think & Grow Rich audio pack available in the world today. Here’s what you get: Think & Grow Rich - The Original Audio Book Think & Grow Rich updated for the 21st Century - One of the best selling versions of the audio book worldwide! This exciting, updated, and revised edition for the 21st century provides examples of men and women who, in recent times, exemplify the principles that Hill put forward, including the inspirational stories of such top achievers as Richard Branson, Oprah Winfrey, Bill Gates, the Google co-founders, and the co-author, all of whom have used the Think and Grow Rich principles to great success. These strategies are still just as valid today. What I Didn’t Learn At School But Wish I Had - Written by the CEO of Think & Grow Rich Australia, Jamie McIntyre. In this book, Jamie lays the foundation for success with a blueprint of the same educational system he used to transform his life from broke to a multi-millionaire in less than five years. Time Rich - Another book written by the CEO of Think & Grow Rich Australia. In this audio book you will learn how to escape the 9-to-5 and work only eight hours a week (or less) and live the lifestyle of a millionaire without ever needing to become one. Jamie McIntyre, explodes the myth that to live the life of your dreams you have to work hard and long hours for years and that you have to become a millionaire to have a millionaire´s lifestyle. This book is all about removing those chains that tie you to a desk. What I Didn’t Learn From Google But Wish I Had - This book will assist those that want to make $4,000 a month or more online by commencing an Internet career without the need for capital or a computing degree You get all these audio books for one low price! 1. Language: English. Narrator: Jai Hutcherson, Bob Hennesy, Jamie Nesvold. Audio sample: http://samples.audible.de/bk/huds/000086/bk_huds_000086_sample.mp3. Digital audiobook in aax.
Mesmerizing & fascinating... (The Seattle Post-Intelligencer) ´´The Freakonomics of big data.´´ (Stein Kretsinger, founding executive of Advertising.com) Award-winning | Used by over 30 universities | Translated into nine languages An introduction for everyone. Rather than a ´´how to´´ for hands-on techies, this book - now in its revised and updated edition - serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques. In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day. Trendsetters like Chase, Facebook, Google, Hillary for America, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behavior - including yours. Why? Predictive analytics reinvents industries and runs the world. Listen to this book to discover how it combats risk, boosts sales, fortifies health care, optimizes social networks, toughens crime fighting, and wins elections. 1. Language: English. Narrator: Nicolas D. Frantela. Audio sample: http://samples.audible.de/bk/acx0/050597/bk_acx0_050597_sample.mp3. Digital audiobook in aax.
For International Business courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. MyManagementLab for International Business is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams?resulting in better performance in the course?and provides educators a dynamic set of tools for gauging individual and class progress. Features + Benefits Provide a Thorough Understanding of Emerging Markets Cultural savvy for international success: This text greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. From understanding the visiting executive of a French multinational corporation to analyzing the impact of trade negotiations with Mexico, this text has the cultural insight to prepare your students for success. Provide a thorough understanding of emerging markets: In today?s world, it?s crucial to have a thorough foundation of the growing importance of emerging markets, especially China and India. The emerging markets theme is introduced in Chapter 1, carried forward in later chapters wherever appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises. Five Content Boxes that highlight coverage of current issues: In relation to technology, entrepreneurship, and doing business with a global perspective this text features the following: Venturing Abroad: Exposes students to the opportunities and challenges of conducting business outside their home country. E-World: Provides insight into the impact of e-commerce on how business is conducted internationally. Point Counterpoint: Helps students see issues from different perspectives. Bringing the World into Focus: Helps students understand the historical, cultural, and political contexts of international business. Emerging Opportunities: Highlights challenges and opportunities in emerging international markets. Market Entry Strategy Plan (MESP): Integrated into MyManagementLab, MESP is a hands-on exercise that allows students to analyze the opportunities and challenges created by new market entry. Emerging Markets Topics: In today?s world, it?s crucial to provide a thorough understanding of emerging markets, especially China and India. In this text the emerging markets theme is introduced in Chapter 1, carried forward in later chapters where appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises. Keep your Course Current and Relevant Extensive List of New Topic Coverage: To stay current in today?s ever evolving world of international business several new discussion topics have been included: Product safety and counterfeit products Coverage of sovereign wealth funds Subprime meltdown Google and eBay?s struggles in China The eighth edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses. More specifically, the following content is new or revised to reflect the latest global trends: The pressures on multinational organizations to consider the impact of their actions on the natural environment and on the general welfare of society continue to increase. We have introduced a new context box, ?People, Planet, and Profits,? to address the challenges that international businesses face in promoting their triple bottom lines. The international business course at most colleges and universities encompasses both the external environment and the internal environment of international businesses. We have introduced several new boxes and cases and updated others that focus on changes in the external environment that create opportunities and challenges for firms competing in the international market place. These new cases and boxes include discussions of territorial disputes in the South China Sea, upheavals in the world energy market as a result of fracking, the opening up of the fabled Northwest Passage, expansion of the Panama Canal, and the impact of rising