You are shrunk to the height of a penny and thrown in a blender. The blades start moving in sixty seconds. What do you do? If you want to work at Google, or any of the world´s top employers, you´ll need to have a convincing answer to this and countless other baffling puzzles. Are You Smart Enough to Work at Google? Reveals the new extreme interview questions in the postcrash, hypercompetitive job-market and uncovers the extraordinary lengths to which the best companies will go to find the right staff. Bestselling author William Poundstone guides readers through the surprising solutions to over a hundred of the most challenging conundrums used in interviews, as well as covering the importance of creative thinking, what your Facebook page says about you, and what really goes on inside the Googleplex. How will you fare?
Audie Award, Judges´ Award: Science & Technology, 2015 A revolution is under way. In recent years, Google’s autonomous cars have logged thousands of miles on American highways and IBM’s Watson trounced the best human Jeopardy! players. Digital technologies — with hardware, software, and networks at their core — will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human. In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee — two thinkers at the forefront of their field — reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives. Amid this bounty will also be wrenching change. Professions of all kinds — from lawyers to truck drivers — will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: Fewer people are working, and wages are falling even as productivity and profits soar. Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape. A fundamentally optimistic audiobook, The Second Machine Age will alter how we think about issues. 1. Language: English. Narrator: Jeff Cummings. Audio sample: http://samples.audible.de/bk/brll/005757/bk_brll_005757_sample.mp3. Digital audiobook in aax.
Taleb delivers a groundbreaking look at the role played by the unexpected in life and history, and a fascinating examination of why we know less than we think we do--and what to do about it. The Black Swan is a standalone book in Nassim Nicholas Taleb´s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don´t understand. The other books in the series are Fooled by Randomness, Antifragile, Skin in the Game, and The Bed of Procrustes. A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don´t know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the ´´impossible.´´ For years, Taleb has studied how we fool ourselves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. In this revelatory book, Taleb explains everything we know about what we don´t know, and this second edition features a new philosophical and empirical essay, ´´On Robustness and Fragility,´´ which offers tools to navigate and exploit a Black Swan world. Elegant, startling, and universal in its applications, The Black Swan will change the way you look at the world. Taleb is a vastly entertaining writer, with wit, irreverence, and unusual stories to tell. He has a polymathic command of subjects ranging from cognitive science to business to probability theory. The Black Swan is a landmark book-itself a black swan. Praise for Nassim Nicholas Taleb ´´The most prophetic voice of all.´´-GQ Praise for The Black Swan ´´[A book] that altered modern thinking.´´-The Times (London) ´´A masterpiece.´´-Chris Anderson, editor in chief of Wired, author of The Long Tail ´´Idiosyncratically brilliant.´´-Niall Ferguson, Los Angeles Times ´´The Black Swan changed my view of how the world works.´´-Daniel Kahneman, Nobel laureate ´´[Taleb writes] in a style that owes as much to Stephen Colbert as it does to Michel de Montaigne. . . . We eagerly romp with him through the follies of confirmation bias [and] narrative fallacy.´´-The Wall Street Journal ´´Hugely enjoyable-compelling . . . easy to dip into.´´-Financial Times ´´Engaging . . . The Black Swan has appealing cheek and admirable ambition.´´-The New York Times Book Review
Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth.Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog, and this book explains how to tap into this new media.In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future.Marketing must reach out into new forms, media, and models. Marketing to the Social Web presents an exceptional opportunity to use these new tools and models to reach new markets, even in today´s fragmented media environment. 1. Language: English. Narrator: Mark Boyett. Audio sample: http://samples.audible.de/bk/adbl/001282/bk_adbl_001282_sample.mp3. Digital audiobook in aax.
How do today´s most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you´re an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author´s own personal stories - and profiles of some of today´s most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated secon 1. Language: English. Narrator: Marty Cagan. Audio sample: http://samples.audible.de/bk/adbl/031871/bk_adbl_031871_sample.mp3. Digital audiobook in aax.
Do you want to know the secret to selling more books? It´s a no brainer. Make them available through more channels. Too many authors look at Kindle as the final destination for their books. They´re so caught up in optimizing their book for Amazon, running KDP Free Days, Countdown Deals, and cycling prices that they forget - millions of people have never bought a Kindle book, let alone any kind of eBook. It´s true - Amazon is the big kid on the block. The best estimates are they have 65% of the eBook market in the United States. But if I understand math, that still leaves 35% of American book lovers who enjoy their eBooks served up in a different flavor. Can you afford to pass that audience by? Apple´s iStore is the second-biggest eBook market in the world. Kobo is a major force in Canada, and many other countries. Barnes and Noble still holds over 15% of the eBook market. And, before we forget - many people still like their books served up the old way - as paperbacks they can flip through, and fold the corners, and scribble notes all over. There are millions of people who would rather listen to a book than read it. If you don´t have your book listed with ACX, you´re missing out on millions of possible listeners who shop on Audible, Amazon, and in the iStore. Don´t believe me? Consider this, my first month on ACX I sold over 200 audiobooks. That´s with four titles available. Within the next month I expect to have 22 titles available as audio books, and close to 500 sales a month. And, all it cost me was a simple fiver to create the cover for each audiobook. Kindle Cash System walks you step-by-step through setting up and publishing your book on Create Space, SmashWords, Barnes and Noble, Audible (ACX), Babelcube, and Google Play and Google Books. 1. Language: English. Narrator: Paul Holbrook. Audio sample: http://samples.audible.de/bk/acx0/020096/bk_acx0_020096_sample.mp3. Digital audiobook in aax.
You are shrunk to the height of a nickel and thrown in a blender. The blades start moving in 60 seconds. What do you do? If you want to work at Google, or any of America´s best companies, you need to have an answer to this and other puzzling questions. Are You Smart Enough to Work at Google? guides listeners through the surprising solutions to dozens of the most challenging interview questions. The book covers the importance of creative thinking, ways to get a leg up on the competition, what your Facebook page says about you, and much more. Are You Smart Enough to Work at Google? is a must listen for anyone who wants to succeed in today´s job market. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Joe Ochman. Audio sample: http://samples.audible.de/bk/rand/002866/bk_rand_002866_sample.mp3. Digital audiobook in aax.
Here are proven methods for building an online income stream. Maybe you dream of making money with an online business, but haven’t tried so far because you’d have to quit your current job and enter the risky world of Internet startups. Or because you think you need lots of capital and way too much time. Or you think the field is maxed out and overcrowded. Or that you need to be age 24 - with an amazing invention to sell. Or just because the economy’s too bad right now. If these reasons sound familiar, Dave Lindahl and Jon Rozek beg to differ. Having done so themselves, they know you can create a very significant side income online, and their new go-to guide The Six-Figure Second Income shows you exactly how! Filled with common-sense advice and proven tips, this audiobook supplies you with a complete toolbox to take the things you know or do best and sell them online for a profit - all in your spare time, working at your speed. You’ll get a no-nonsense approach to creating and selling simple, effective information products that will, with time and work, produce a sizable income stream. You’ll also discover: Ten false barriers on your road to online business success Six very real dangers to your success Ready-made ideas for quick and profitable products Helpful tips for creating saleable content quickly and easily Seven building blocks of a good website Common marketing mistakes and their fixes How to use Google tools and other online resources to discover new trends and markets Secrets to creating an upward profit spiral If for some reason you object to making money, don’t listen to this audiobook. Otherwise, listen to The Six-Figure Second Income and start building a rewarding and growing stream of online profits today! 1. Language: English. Narrator: David Lindahl, Jonathan Rozek. Audio sample: http://samples.audible.de/bk/gdan/000528/bk_gdan_000528_sample.mp3. Digital audiobook in aax.
Do you want 22 proven SEO strategies to improve your business? This book will tell you exactly what you need to do to attract web traffic that will convert, rank number one on Google, and how to multiply your revenue in 30 days. Maybe you have a great product, and you know you can make millions if you put it in front of the right people. The problem is, you don’t know how. Who are these ´´right people”? Where do I find them? How do I convince them to purchase? How do I get myself in front of them? Or, recently a new competitor is stealing all your customers and you have no idea why. You used to show up on the first page of search results, but now you don’t. You’re noticing that your revenue is starting to plateau, despite the efforts you are putting into your marketing. If any of this sounds familiar, this book is your solution. SEO isn’t just a buzzword anymore. It’s real strategies that you can implement, that will provide some of the greatest return on investments compared to tradition marketing. Ninety-seven percent of buyers are researching before they make a decision, most of which are conducted on search engines. This very second, over 63,000 searches are being conducted on Google alone. Those are some big numbers, with big potential.Just the fact that you typed in ´´SEO” and managed to find this book, already shows you how powerful search engine optimization strategies are. SEO for Business is the only strategy guide you need to get you started to excel in the world of SEO. In this book, you will discover:Why ranking number one on Google is not the secret to successThe secret to understanding consumer behavior and how it affects your SEO strategiesThe four pillars of any successful SEO strategyHow to create successful link building strategies and five strategies you can implement right awayFoolproof keyword research tech 1. Language: English. Narrator: Jeffrey Michael Bella. Audio sample: http://samples.audible.de/bk/acx0/138131/bk_acx0_138131_sample.mp3. Digital audiobook in aax.