Mit seiner weltweit führenden Suchmaschinentechnik, einer Armee von kreativen Köpfen und einer Marktkapitalisierung, die schon eineinhalb Jahre nach dem Börsengang die 100-Milliarden-Dollar-Grenze überschritten hat, kann sich das Unternehmen aussuchen, welchen nächsten Schritt es als nächsten unternimmt... Kaum eine Branche ist vor Google sicher. Dabei galt das Unternehmen lange als Sympathieträger. Sergey Brin und Larry Page lernten sich an der Stanford-Universität kennen: zwei nette Jungs, die eine gute Idee hatten und ein Unternehmen gründeten, dessen Motto auch heute noch ´´Don´t be evil´´ lautet. Schrittweise behandeln die Autoren, wie Google - unter Mithilfe gewiefter Investoren, einer unkonventionellen Unternehmenskultur und der besten Cafeteria von Silicon Valley - einen Erfolg nach dem anderen feierte. Die Google-Story ist die exzellent recherchierte Chronik einer einzigartigen Unternehmensentwicklung. Innerhalb von nur fünf Jahren entwickelte sich die Suchmaschine Google vom kalifornischen Studentenprojekt zum globalen Giganten. Pulitzer-Preisträger David A. Vise hat das erste umfassende Buch über das Weltunternehmen geschrieben. Spätestens seit dem Börsengang im Mai 2004 ist Google ein vielköpfiger Drache, der nicht allein Bill Gates nervös macht. Diese ungekürzte Hörbuch-Fassung wird Ihnen exklusiv von Audible präsentiert und ist ausschließlich im Download erhältlich. 1. Sprache: Deutsch. Erzähler: Gerhart Hinze. Hörprobe: http://samples.audible.de/bk/adko/000015/bk_adko_000015_sample.mp3. Digitales Hörbuch im AAX Format.
Syndicated cartoonist Aaron McGruder, Google founders Sergey Brin and Larry Page and remembering Dr. Shirley Glass on this edition of Fresh Air. Aaron McGruder´s strip The Boondocks follows the escapades of Huey and Riley, two brothers from the inner city sent to live with their grandfather in a Chicago surburb, where most of their neighbors are white. The strip is read in over 35 newspapers nationwide. McGruder is currently working on a feature film and a television series based on his characters. Google co-founders Sergey Brin and Larry Page talk about building the world´s largest search engine. Google is available in 36 languages. Brin and Page founded the company in 1999 when they were graduate students in computer science. Dr. Shirley Glass was an expert on infidelity research. She was also the mother of Ira Glass, host of public radio´s This American Life. Shirley Glass died on October 8th of breast cancer. She was 67. She had been on Fresh Air to discuss her book, NOT Just Friends: Protect Your Relationship from Infidelity and Heal the Trauma of Betrayal. (Broadcast Dates: October 14, 2003 and February 17, 2003) 1. Language: English. Narrator: Terry Gross. Audio sample: http://samples.audible.de/rt/whyy/031014/rt_whyy_031014_sample.mp3. Digital audiobook in aax.
Descubre cómo alcanzar el éxito en tu carrera tomando el modelo de los creativos de Google. Descubre cómo alcanzar el éxito en tu carrera tomando el modelo de los creativos de Google. En una era en que todo se está acelerando, la mejor forma de que las empresas triunfen es atraer a personas creativo-inteligentes y darles un lugar para que prosperen a su medida. El presidente ejecutivo y ex director general Eric Schmidt y el ex vicepresidente senior de productos Jonathan Rosenberg llegaron a Google hace más de una década como probados ejecutivos de tecnología. En ese tiempo, la compañía ya era reconocida por hacer las cosas de forma diferente, lo que reflejaba los principios visionarios -y frecuentemente disidentes- de los fundadores Larry Page y Sergey Brin. Si Eric y Jonathan iban a triunfar, se dieron cuenta, tendrían que reaprender todo lo que creían saber acerca del management y los negocios. Hoy, Google es un ícono global que cotidianamente sobrepasa los límites de la innovación en una variedad de campos. Cómo trabaja Google es un texto introductorio, entretenido y adictivo, que contiene las lecciones que Eric y Jonathan aprendieron mientras ayudaban a la compañía a crecer. Los autores explican cómo la tecnología ha cambiado el balance del poder, desde las compañías hacia los consumidores, y que la única forma de triunfar en este panorama cambiante se encuentra en crear productos superiores y atraer a un nuevo tipo de empleados multifacéticos, que Eric y Jonathan llaman ´´creativos inteligentes´´. Abarcando temas como la cultura corporativa, la estrategia, el talento, la toma de decisiones, la comunicación, la innovación y el cómo lidiar con los trastornos en el mercado, los autores ilustran máximas del management (´´El consenso requiere disensión´´, ´´Exilio a los villanos, pero lucha por las divas´´, ´´Piensa en 10X, no en 10 por ciento´´.) con 1. Spanish. Ricardo Correa. http://samples.audible.de/bk/rhsp/000714/bk_rhsp_000714_sample.mp3.
There´s nothing more interesting than the predictions of how the world will someday end. Many people have contributed various theories as to how this will come about, but none of them are pointing out the obvious: Google is going to be leading the charge toward our demise. In The Transhuman and Occult Apocalypse: How Google Will Solve the Problem of Humanity, author, podcast host, website publisher, and conspiracy theorist Isaac Weishaupt provides unique foresight into what he sees as what could be the tragic error in integrating too much technology into our daily lives. Something as seemingly innocuous as using a smartphone or search engine could have dastardly consequences as shadowy organizations collect personal data for purposes unknown to us. Isaac provides his theories on what precisely these NSA and other data-mining programs could be used for: the digital hell prepared for us by the occult. Learn about pop culture symbolism of this bizarre topic through Katy Perry´s PRISM links and Lil Wayne´s admission to being an alien. Find out why Lady Gaga, Facebook´s Mark Zuckerberg, and Google´s Sergey Brin were all groomed in the same environment. Discover the Google X secret society and mark of the beast symbolism that further justifies this peculiar theory. See how Ray Kurzweil will be the critical mastermind in building this immortal realm for the Illuminati and how they will fulfill their occult goals right under the noses of the apathetic and unsuspecting public. The Tower of Babel is being built right before our eyes, only most of the public is asleep in the wheelhouse and doesn´t see it. Listen to this mini book, and become aware of the battle for billions of souls worldwide. 1. Language: English. Narrator: Isaac Weishaupt. Audio sample: http://samples.audible.de/bk/acx0/059238/bk_acx0_059238_sample.mp3. Digital audiobook in aax.
Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works. While they were still students at Stanford, Google co-founders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google´s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google´s IPO, nobody other than Google management had any idea how lucrative the company´s ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google´s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After it´s unapologetically elitist approach to hiring, Google pampers its engineers with free food and dry cleaning, on-site doctors and masseuses, and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in China. And now, with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be ´´evil´´ still compete? No other book has turned Google inside out as Levy does with In the Plex. 1. Language: English. Narrator: L. J. Ganser. Audio sample: http://samples.audible.de/bk/adbl/003074/bk_adbl_003074_sample.mp3. Digital audiobook in aax.
Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander´s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving listeners a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google´s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company´s young, idiosyncratic partners; the evolution of the company´s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards - a former journalist who knows how to write - captures the Google Experience, the rollercoaster ride of being part of a company creating itself in a whole new universe. I´m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world´s most transformative corporation. 1. Language: English. Narrator: Douglas Edwards. Audio sample: http://samples.audible.de/bk/adbl/003217/bk_adbl_003217_sample.mp3. Digital audiobook in aax.
Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth - and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he´d just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They´d have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress - to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove (´´the greatest manager of his or any era´´) drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove´s brainchild with more than 50 companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone´s goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization´s most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with 1. Language: English. Narrator: John Doerr, full cast. Audio sample: http://samples.audible.de/bk/peng/003954/bk_peng_003954_sample.mp3. Digital audiobook in aax.
Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors´ and Ford´s combined, its staff eats for free in a dining room run by the Grateful Dead´s former chef, and its employees traverse the firm´s colorful Silicon Valley campus on scooters and inline skates. The Google Story is the definitive account of the populist media company powered by the world´s most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere. In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, ´´change the world´´ through a search engine that would organize every bit of information on the Web for free. While the company has done exactly that in more than one hundred languages, Google´s quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database. Listeners will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; and the unorthodox approach that has enabled it to challenge Microsoft´s dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders´ mantra: DO NO EVIL. 1. Language: English. Narrator: Adam Grupper. Audio sample: http://samples.audible.de/bk/rand/000722/bk_rand_000722_sample.mp3. Digital audiobook in aax.
Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors´ and Ford´s combined, its staff eats for free in a dining room run by the Grateful Dead´s former chef, and its employees traverse the firm´s colorful Silicon Valley campus on scooters and inline skates. The Google Story is the definitive account of the populist media company powered by the world´s most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere. In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, ´´change the world´´ through a search engine that would organize every bit of information on the Web for free. While the company has done exactly that in more than one hundred languages, Google´s quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database. Listeners will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; and the unorthodox approach that has enabled it to challenge Microsoft´s dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders´ mantra: DO NO EVIL. 1. Language: English. Narrator: Stephen Hoye. Audio sample: http://samples.audible.de/bk/bkot/000588/bk_bkot_000588_sample.mp3. Digital audiobook in aax.