In the age of Google, your customers are searching. Will they find you? In today’s searching world, customers turn to online search engines first. Yet many companies simply don’t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non-ad-based search acquisition will make it central to their marketing mix, and can connect with high-quality customers for long-term growth and success. Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google’s official portal for explaining online search to businesses, this clear, non-technical audio book demystifies search marketing and explains proven methods you can implement at your business today. Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the ´´organic” searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you. You’ll also discover how to: Integrate search strategy into all aspects of your business Cut through the data and get the actionable metrics you need Use data about what people are searching for as a valuable market research tool Get your company found through social media And more! Whether you’re a sole proprietor or you work for a major global b 1. Language: English. Narrator: Don Hagen. Audio sample: http://samples.audible.de/bk/gdan/000561/bk_gdan_000561_sample.mp3. Digital audiobook in aax.
I determined to learn everything I could about Google SEO and getting on the first page of the world´s largest search engine. I read all the SEO books and everything I could find about link building and website marketing. I put together an SEO process for every post I wrote and the results were astounding. I tripled my Google search traffic over the next year and doubled my monthly blogging income. Best yet, using it frequently means I´ve perfected the process and now it takes very little time to rank a post on Google. While other bloggers waste their time with social media and begging their friends, I use this SEO strategy and link building process for instant Google love every time. This isn´t a collection of SEO tricks but a detailed strategy from easy steps that draw visitors to the tactics that will rank your site. Laid out so even the beginner can easily understand. This isn´t just a blogging book. I´ve shared this SEO process with friends that use it for ecommerce sites and consulting businesses. Learning how to rank your website on Google is the best website marketing you´ll ever do. It´s free and will continue to bring you search traffic for as long as you own the website. 1. Language: English. Narrator: Joseph Hogue. Audio sample: http://samples.audible.de/bk/acx0/082035/bk_acx0_082035_sample.mp3. Digital audiobook in aax.
The complete business guide to Google+, today’s hottest new social network! Every week, millions more people sign up for Google+. Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else - and helps you grab those opportunities now, before your competitors do. Top social-media professional speaker and business advisor Chris Brogan explains how to get great results fast, without wasting time - and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won’t just master innovative new tools like Circles and Hangouts - you’ll use them to generate more customers and more cash! Make the right first moves after you’ve signed up for Google+ Take advantage of links between Google+ and Google search Define the best Google+ strategy and tactics for your business Create a business page that attracts new paying customers Integrate Google+ into your current online/digital strategies Learn how your customers are using Google+ and give them what they’re looking for Use Circles to organize your contacts and interactions more effectively Create Google+ posts that draw attention and spark conversations Master warm selling on Google+ Build a simple, low-cost content strategy around Google+ Grow your audience and share others´ valuable content Discover new ways to derive even more value from Google+ 1. Language: English. Narrator: Chris Brogan. Audio sample: http://samples.audible.de/bk/adbl/003569/bk_adbl_003569_sample.mp3. Digital audiobook in aax.
There is a world opened up to people who use commenting properly and have knowledge of the right tools!Long ago, blog commenting was one of the best sources of backlinks. But as time passed by, Google learn the bad issues in various link-building processes (spammy deeds), including blog commenting. That´s why nowadays, there are only a few people who frequently use the commenting technique. But don´t you know that aside from having backlinks to your blog, blog commenting can also be a good strategy to build authority or sometimes win huge prices?Inside this report, you will learn everything about blog commenting and its techniques.The problem with comment marketing is that anyone (literally) can post on any blog as long as they a valid email address. But that doesn´t make it simple. Authentic comment marketing is about sharing meaningful opinions in a way that is clearly in conjunction with the post´s topic. 1. Language: English. Narrator: Robert Plank. Audio sample: http://samples.audible.de/bk/acx0/144272/bk_acx0_144272_sample.mp3. Digital audiobook in aax.
Effective strategies for outsmarting the competition and driving better bottom-line results... In this groundbreaking book, T.J. Waters has turned his experience collecting and analyzing competitive intelligence for the CIA into effective strategies for businesses wanting to stay on the leading edge of their industries. The book describes a practical process from planning (identifying competitive threats and determining the resources needed to counter them) through implementation (creating an organizational strategy) to execution (collecting key information and turning it into bottom-line results). The book is filled with illustrative examples of companies from start-ups to multi-nationals that have used similar strategies successfully. Offers a key resource for gaining competitive advantage in tough times Outlines a proven strategy for planning, implementing, and executing a strategic plan for bottom-line results. Written by T.J. Waters who has combined his intelligence expertise with his years of business experience This book clearly shows that it´s no longer a question of becoming the next Google, IBM, or Coca-Cola - it´s all about knowing what your competitors are doing. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Brian Troxell. Audio sample: http://samples.audible.de/bk/acx0/002082/bk_acx0_002082_sample.mp3. Digital audiobook in aax.
Rank higher in search results with this guide to SEO and content building supremacy. Google is not only the number one search engine in the world, it is also the number one website in the world. Only five percent of site visitors search past the first page of Google, so if you´re not in those top 10 results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to page one domination (POD). The POD strategy is what gets you on that super-critical first page by increasing your page views. You´ll learn how to shape your online presence for Search Engine Optimization (SEO), effectively speaking Google´s language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there. PLEASE 1. Language: English. Narrator: Sean V. Bradley. Audio sample: http://samples.audible.de/bk/adbl/022459/bk_adbl_022459_sample.mp3. Digital audiobook in aax.
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.Managers and entrepreneurs in the digital era must learn to live in two worlds - the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies.The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses.Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some 30 years, this audiobook is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google - all dominant players in shaping the global economy, the future of work, and the political world we now face.Supplemental enhancement PDF accompanies the audiobook. PLEASE NOTE: When 1. Language: English. Narrator: Sean Patrick Hopkins. Audio sample: http://samples.audible.de/bk/harp/008833/bk_harp_008833_sample.mp3. Digital audiobook in aax.
How to create killer content strategy, grow your audience, and learn to monetize your blog.What you will learn:Generate viral blog ideasMake your blog stand out and get noticedContent creation resourcesCreate evergreen blog contentBlog marketing!Define quality blog contentWrite high-quality, original blog contentKnow where and how to get great content and content idea for your blog postsSend high-quality visitors to your blog from multiple free sourcesLet´s take a look at the top six reasons why everyone who strives to earn a living online should have a blogBlogging is an ideal way to get free traffic from Google and other search enginesBlogging can be used to market almost anything at all, from affiliate products, to ecommerce, to Amazon listings, and more.User-friendly technology available today makes blogging simple, even for non-techies!We can use blogging to turn our interests into profit. Almost any subject can be monetized.It´s virtually free! You can build and run a successful blog on less than $10 per month.A blog is an asset and can be sold on in the future.The Internet has become a great platform for one to express their thoughts, opinions, and personal experiences. Blogging has emerged as a great way for people to connect with those around them, by talking about interests and subjects about which they are passionate. Blogging is the perfect outlet for putting one’s thoughts out there for the world to see and react to. You may find blogging daunting, but that is not the case. Blogging is simple, interesting, and fun. In this audiobook, we aim to share with you the basics of blogging. If you are interested in starting a blog but don’t have a clue as to how to go about it, then this audiobook is for you. The audiobook enlists how to get started, how to impro 1. Language: English. Narrator: Russell Newton. Audio sample: http://samples.audible.de/bk/acx0/124253/bk_acx0_124253_sample.mp3. Digital audiobook in aax.
The best-selling SEO book in history has been updated! This audiobook has taught more than 10,000 business owners, marketing managers, marketing students, and even professional marketing agency staff how to increase the ranking of any website: #1 in advertising #1 in web marketing #1 in sales and marketing #1 in e-commerce Ever wondered how websites get to the top of Google? Experienced Google ranking expert Tim Kitchen shares the secrets of the industry that many pay tens of thousands for. You will learn: How to get your website on the first page - and in first position - of Google The strategies that have taken businesses from $2,000/month to $996,332 per month, and grown leads from 35 per month to 115 per day The secrets behind some of the world’s most effective SEO campaigns How to get multiple rankings on the first page of Google How to find and target the most profitable keywords in your market (clue: they are NOT the ones that most of your competitors will be targeting) How to spot the weaknesses in your market and go from invisible to dominant Whether or not you’re getting good value from your SEO agency or team How to avoid the costly mistakes that hold rankings back and reduce profitable traffic What to do with your blog to turn it from a lonely wilderness into a traffic and sales generator How to capitalize on the ‘low hanging fruit’ that can move rankings in weeks Why SEO will exist as long as Search Engines exist, and how to develop a future-proof strategy 1. Language: English. Narrator: Tim Cameron-Kitchen. Audio sample: http://samples.audible.de/bk/acx0/112777/bk_acx0_112777_sample.mp3. Digital audiobook in aax.