Angebote zu "Strategy" (10 Treffer)

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How Google Works
10,99 € *
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Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden´s observation that ´it´s what you learn after you know it all that counts´. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub ´smart creatives´. The management maxims (´Consensus requires dissension´, ´Exile knaves but fight for divas´, ´Think 10X, not 10%´) are illustrated with previously unreported anecdotes from Google´s corporate history. ´Back in 2010, Eric and I created an internal class for Google managers,´ says Rosenberg. ´The class slides all read ´Google confidential´ until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.´

Anbieter: buecher.de
Stand: 20.08.2019
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Google Analytics Breakthrough
36,99 € *
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A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world´s most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you´ll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne - and a foreword by Avinash Kaushik - enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.

Anbieter: buecher.de
Stand: 20.08.2019
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The Art of SEO 3e
47,99 € *
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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This third edition focuses on a number of tool updates and examines the changes brought about by Hummingbird, Google´s context-aware algorithm. The book is perfect for anyone interested in becoming an SEO practitioner, as well as people already working in the profession.

Anbieter: buecher.de
Stand: 20.08.2019
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Essentialism (eBook, ePUB)
10,99 € *
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Have you ever found yourself struggling with information overload? Have you ever felt both overworked and underutilised? Do you ever feel busy but not productive? If you answered yes to any of these, the way out is to become an Essentialist. In Essentialism , Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley who has run courses at Apple, Google and Facebook, shows you how to achieve what he calls the disciplined pursuit of less. Being an Essentialist is about a disciplined way of thinking. It means challenging the core assumption of ´We can have it all´ and ´I have to do everything´ and replacing it with the pursuit of ´the right thing, in the right way, at the right time´. By applying a more selective criteria for what is essential, the pursuit of less allows us to regain control of our own choices so we can channel our time, energy and effort into making the highest possible contribution toward the goals and activities that matter. Using the experience and insight of working with the leaders of the most innovative companies and organisations in the world, McKeown shows you how to put Essentialism into practice in your own life, so you too can achieve something great.

Anbieter: buecher.de
Stand: 20.08.2019
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The Digital Transformation Playbook (eBook, ePUB)
16,95 € *
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Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers´s decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy-customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models-and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times . With practical frameworks and nine step-by-step planning tools, he distills the lessons of today´s greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Anbieter: buecher.de
Stand: 20.08.2019
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Chaos Monkeys
7,99 € *
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Imagine a chimpanzee rampaging through a data center powering everything from Google to Facebook. Infrastructure engineers use a software version of this ´´chaos monkey´´ to test online services´ robustness-their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society´s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (Airbnb) to television (Netflix) and dating (Tinder). One of Silicon Valley´s most provocative chaos monkeys is Antonio García Martínez. After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook´s nascent advertising team, until he was forced out in the wake of an internal product war over the future of the company´s monetization strategy, and eventually landed at rival Twitter. In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world.

Anbieter: buecher.de
Stand: 20.08.2019
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Exploratory Software Testing: Tips, Tricks, Tou...
37,99 € *
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In Exploratory Software Testing , leading software testing expert James A. Whittaker reveals the real causes of today´s most serious, well-hidden software bugs - and introduces powerful new ´´exploratory´´ techniques for uncovering them. Drawing on nearly two decades of experience working at the cutting edge of testing with Google, Microsoft, IBM, and Florida Tech, Whittaker introduces powerful new processes for manual testing that are repeatable, prescriptive, teachable, and effective. Whittaker identifies various types of exploratory testing, then shows when to use each, how to use them all successfully, and how to integrate them with existing automated testing methods. Concise, entertaining, and actionable, this book guides software professionals on the tactical and strategic decisions that can make or break their testing processes. Whittaker shows how to make manual testing more effective and less boring; offers specific guidance on choosing test cases; and shows how to reflect feedback from the development process. Above all, Exploratory Software Testing shows how to uncover the hidden ´´show-stopper´´ bugs that so often evade conventional testing. Product Description How to Find and Fix the Killer Software Bugs that Evade Conventional Testing In Exploratory Software Testing , renowned software testing expert James Whittaker reveals the real causes of today´s most serious, well-hidden software bugs--and introduces powerful new ´´exploratory´´ techniques for finding and correcting them. Drawing on nearly two decades of experience working at the cutting edge of testing with Google, Microsoft, and other top software organizations, Whittaker introduces innovative new processes for manual testing that are repeatable, prescriptive, teachable, and extremely effective. Whittaker defines both in-the-small techniques for individual testers and in-the-large techniques to supercharge test teams. He also introduces a hybrid strategy for injecting exploratory concepts into traditional scripted testing. You´ll learn when to use each, and how to use them all successfully. Concise, entertaining, and actionable, this book introduces robust techniques that have been used extensively by real testers on shipping software, illuminating their actual experiences with these techniques, and the results they´ve achieved. Writing for testers, QA specialists, developers, program managers, and architects alike, Whittaker answers crucial questions such as: . Why do some bugs remain invisible to automated testing--and how can I uncover them? . What techniques will help me consistently discover and eliminate ´´show stopper´´ bugs? . How do I make manual testing more effective--and less boring and unpleasant? . What´s the most effective high-level test strategy for each project? . Which inputs should I test when I can´t test them all? . Which test cases will provide the best feature coverage? . How can I get better results by combining exploratory testing with traditional script or scenario-based testing? . How do I reflect feedback from the development process, such as code changes? Backcover How to Find and Fix the Killer Software Bugs that Evade Conventional Testing In Exploratory Software Testing , renowned software testing expert James Whittaker reveals the real causes of today´s most serious, well-hidden software bugs--and introduces powerful new ´´exploratory´´ techniques for finding and correcting them. Drawing on nearly two decades of experience working at the cutting edge of testing with Google, Microsoft, and other top software organizations, Whittaker introduces innovative new processes for manual testing that are repeatable, prescriptive, teachable, and extremely effective. Whittaker defines both in-the-small techniques for individual testers and in-the-large techniques to supercharge test teams. He also introduces a hybrid strategy for injecting exploratory concepts into traditional scripted testing. You´ll learn when to use each, and how to use them all successfully. Concise, entertaining, and actionable, this book introduces robust techniques that have been used extensively by real testers on shipping software, illuminating their actual experiences with these techniques, and the results they´ve achieved. Writing for testers, QA specialists, developers, program managers, and architects alike, Whittaker answers crucial questions such as: . Why do some bugs remain invisible to automated testing--and how can I uncover them? . What

Anbieter: buecher.de
Stand: 20.08.2019
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WTF?
13,99 € *
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WTF? can be an expression of amazement or an expression of dismay. In today´s economy, we have far too much dismay along with our amazement, and technology bears some of the blame. In this combination of memoir, business strategy guide, and call to action, Tim O´Reilly, Silicon Valley´s leading intellectual and the founder of O´Reilly Media, explores the upside and the potential downsides of today´s WTF? technologies. What is the future when an increasing number of jobs can be performed by intelligent machines instead of people, or done only by people in partnership with those machines? What happens to our consumer based societies-to workers and to the companies that depend on their purchasing power? Is income inequality and unemployment an inevitable consequence of technological advancement, or are there paths to a better future? What will happen to business when technology-enabled networks and marketplaces are better at deploying talent than traditional companies? How should companies organize themselves to take advantage of these new tools? What´s the future of education when on-demand learning outperforms traditional institutions? How can individuals continue to adapt and retrain? Will the fundamental social safety nets of the developed world survive the transition, and if not, what will replace them? O´Reilly is ´´the man who can really can make a whole industry happen,´´ according to Eric Schmidt, Executive Chairman of Alphabet (Google.) His genius over the past four decades has been to identify and to help shape our response to emerging technologies with world shaking potential-the World Wide Web, Open Source Software, Web 2.0, Open Government data, the Maker Movement, Big Data, and now AI. O´Reilly shares the techniques he´s used at O´Reilly Media to make sense of and predict past innovation waves and applies those same techniques to provide a framework for thinking about how today´s world-spanning platforms and networks, on-demand services, and artificial intelligence are changing the nature of business, education, government, financial markets, and the economy as a whole. He provides tools for understanding how all the parts of modern digital businesses work together to create marketplace advantage and customer value, and why ultimately, they cannot succeed unless their ecosystem succeeds along with them. The core of the book´s call to action is an exhortation to businesses to DO MORE with technology rather than just using it to cut costs and enrich their shareholders. Robots are going to take our jobs, they say. O´Reilly replies, ´´Only if that´s what we ask them to do! Technology is the solution to human problems, and we won´t run out of work till we run out of problems.´´ Entrepreneurs need to set their sights on how they can use big data, sensors, and AI to create amazing human experiences and the economy of the future, making us all richer in the same way the tools of the first industrial revolution did. Yes, technology can eliminate labor and make things cheaper, but at its best, we use it to do things that were previously unimaginable! What is our poverty of imagination? What are the entrepreneurial leaps that will allow us to use the technology of today to build a better future, not just a more efficient one? Whether technology brings the WTF? of wonder or the WTF? of dismay isn´t inevitable. It´s up to us!

Anbieter: buecher.de
Stand: 20.08.2019
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Chaos Monkeys
12,99 € *
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INSTANT NEW YORK TIMES BESTSELLER An NPR Best Book of the Year - A Business Insider Top 20 Business Book of the Year - An Inc. Best Book of the Year for Entrepreneurs and Small Business Owners ´´Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book - which is probably one of the things that makes it such a great read.´´ - Andrew Ross Sorkin, New York Times ´´Eye-popping.´´ - Vanity Fair Liar´s Poker meets The Social Network in an irreverent exposé of life inside the tech bubble, from industry provocateur Antonio García Martínez, a former Twitter advisor, Facebook product manager and startup founder/CEO. The reality is, Silicon Valley capitalism is very simple: Investors are people with more money than time. Employees are people with more time than money. Entrepreneurs are the seductive go-between. Marketing is like sex: only losers pay for it. Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this ´´chaos monkey´´ to test online services´ robustness-their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society´s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley´s most audacious chaos monkeys is Antonio García Martínez. After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook´s nascent advertising team, turning its users´ data into profit for COO Sheryl Sandberg and chairman and CEO Mark ´´Zuck´´ Zuckerberg. Forced out in the wake of an internal product war over the future of the company´s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg´s desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel. Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital ´´privacy,´´ García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?

Anbieter: buecher.de
Stand: 20.08.2019
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