Effective strategies for outsmarting the competition and driving better bottom-line results... In this groundbreaking book, T.J. Waters has turned his experience collecting and analyzing competitive intelligence for the CIA into effective strategies for businesses wanting to stay on the leading edge of their industries. The book describes a practical process from planning (identifying competitive threats and determining the resources needed to counter them) through implementation (creating an organizational strategy) to execution (collecting key information and turning it into bottom-line results). The book is filled with illustrative examples of companies from start-ups to multi-nationals that have used similar strategies successfully. Offers a key resource for gaining competitive advantage in tough times Outlines a proven strategy for planning, implementing, and executing a strategic plan for bottom-line results. Written by T.J. Waters who has combined his intelligence expertise with his years of business experience This book clearly shows that it´s no longer a question of becoming the next Google, IBM, or Coca-Cola - it´s all about knowing what your competitors are doing. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Brian Troxell. Audio sample: http://samples.audible.de/bk/acx0/002082/bk_acx0_002082_sample.mp3. Digital audiobook in aax.
Rank higher in search results with this guide to SEO and content building supremacy. Google is not only the number one search engine in the world, it is also the number one website in the world. Only five percent of site visitors search past the first page of Google, so if you´re not in those top 10 results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to page one domination (POD). The POD strategy is what gets you on that super-critical first page by increasing your page views. You´ll learn how to shape your online presence for Search Engine Optimization (SEO), effectively speaking Google´s language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there. PLEASE 1. Language: English. Narrator: Sean V. Bradley. Audio sample: http://samples.audible.de/bk/adbl/022459/bk_adbl_022459_sample.mp3. Digital audiobook in aax.
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.Managers and entrepreneurs in the digital era must learn to live in two worlds - the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies.The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses.Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some 30 years, this audiobook is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google - all dominant players in shaping the global economy, the future of work, and the political world we now face.Supplemental enhancement PDF accompanies the audiobook. PLEASE NOTE: When 1. Language: English. Narrator: Sean Patrick Hopkins. Audio sample: http://samples.audible.de/bk/harp/008833/bk_harp_008833_sample.mp3. Digital audiobook in aax.
How to create killer content strategy, grow your audience, and learn to monetize your blog.What you will learn:Generate viral blog ideasMake your blog stand out and get noticedContent creation resourcesCreate evergreen blog contentBlog marketing!Define quality blog contentWrite high-quality, original blog contentKnow where and how to get great content and content idea for your blog postsSend high-quality visitors to your blog from multiple free sourcesLet´s take a look at the top six reasons why everyone who strives to earn a living online should have a blogBlogging is an ideal way to get free traffic from Google and other search enginesBlogging can be used to market almost anything at all, from affiliate products, to ecommerce, to Amazon listings, and more.User-friendly technology available today makes blogging simple, even for non-techies!We can use blogging to turn our interests into profit. Almost any subject can be monetized.It´s virtually free! You can build and run a successful blog on less than $10 per month.A blog is an asset and can be sold on in the future.The Internet has become a great platform for one to express their thoughts, opinions, and personal experiences. Blogging has emerged as a great way for people to connect with those around them, by talking about interests and subjects about which they are passionate. Blogging is the perfect outlet for putting one’s thoughts out there for the world to see and react to. You may find blogging daunting, but that is not the case. Blogging is simple, interesting, and fun. In this audiobook, we aim to share with you the basics of blogging. If you are interested in starting a blog but don’t have a clue as to how to go about it, then this audiobook is for you. The audiobook enlists how to get started, how to impro 1. Language: English. Narrator: Russell Newton. Audio sample: http://samples.audible.de/bk/acx0/124253/bk_acx0_124253_sample.mp3. Digital audiobook in aax.
The best-selling SEO book in history has been updated! This audiobook has taught more than 10,000 business owners, marketing managers, marketing students, and even professional marketing agency staff how to increase the ranking of any website: #1 in advertising #1 in web marketing #1 in sales and marketing #1 in e-commerce Ever wondered how websites get to the top of Google? Experienced Google ranking expert Tim Kitchen shares the secrets of the industry that many pay tens of thousands for. You will learn: How to get your website on the first page - and in first position - of Google The strategies that have taken businesses from $2,000/month to $996,332 per month, and grown leads from 35 per month to 115 per day The secrets behind some of the world’s most effective SEO campaigns How to get multiple rankings on the first page of Google How to find and target the most profitable keywords in your market (clue: they are NOT the ones that most of your competitors will be targeting) How to spot the weaknesses in your market and go from invisible to dominant Whether or not you’re getting good value from your SEO agency or team How to avoid the costly mistakes that hold rankings back and reduce profitable traffic What to do with your blog to turn it from a lonely wilderness into a traffic and sales generator How to capitalize on the ‘low hanging fruit’ that can move rankings in weeks Why SEO will exist as long as Search Engines exist, and how to develop a future-proof strategy 1. Language: English. Narrator: Tim Cameron-Kitchen. Audio sample: http://samples.audible.de/bk/acx0/112777/bk_acx0_112777_sample.mp3. Digital audiobook in aax.
Today, search engine optimization (SEO) is essential for driving online traffic. Without it, it is incredibly difficult for you to create an online presence. By leveraging SEO tactics, you can increase your website traffic, obtain a higher return on investment (ROI), and create a better user experience on your website. With the proper guidance, you can easily implement an SEO strategy to your business and quickly harvest the benefits! With this concise blueprint, you will learn: The essence and importance of Search Engine Optimization The relationship between SEO and digital presence How you can leverage keywords to garner traffic How to make your website user friendly What title tags and meta tags are and how to use them The importance of online user experience How to keep your audience from leaving your website How to use SEO to market your business How to acquire quality links How to bring an audience to your website with SEO How to improve your online presence using keywords and your domain name The importance of content building How to integrate SEO to your blog and content How to add a blog to your website How to build a relationship with your audience Can´t figure out why no one is visiting your website? Studies show that SEO has become the primary source of leads for many top companies. This easy-to-follow and concise guide will provide you with the tools needed to build your brand awareness and audience through SEO. 1. Language: English. Narrator: Michael Springer. Audio sample: http://samples.audible.de/bk/acx0/076054/bk_acx0_076054_sample.mp3. Digital audiobook in aax.
In 2019, effective SEO is more important than ever before!Search engines have never been smarter or more efficient. New websites are being created every day, so there’s never been more competition for search engine rankings. User experience is the number-one focus for all major search engines and platforms. Old tricks to hack Google’s search algorithms like keyword stuffing and excessive backlinking are no longer effective and may do more harm than good. What does this mean for you? To stay relevant and to edge past your competition, you have to change your understanding of SEO. Extreme Makeover SEO Edition: This book will help you update and revamp your SEO strategy taking into account big changes and trends in the erratic world of digital marketing.Mobile first is hereArtificial intelligence is here including Alexa and voice searchContent matters more than ever - this means quality, not just quantityGoogle’s featured results have changed the game - optimize for that (first understand questions being asked, then find answers to those questions and optimize them for the Google snippet)You will learn about all the tools you should have in your tool belt and the pros and cons of each including:Mobile optimization, and geolocation featuringPPC and paid advertisingSocial media marketingContent marketing and branding to maximize search engine optimizationInfluencer marketingThis book gives you a thorough understanding of SEO and how it worked in the past and how it’s changing for the future. You will be able to develop a highly effective SEO strategy that accounts for the biggest changes and trends in the industry and be able to maximize your ROI for the money you invest in SEO and digital marketing for your bran 1. Language: English. Narrator: Chris Clyne. Audio sample: http://samples.audible.de/bk/acx0/138577/bk_acx0_138577_sample.mp3. Digital audiobook in aax.
To be a successful business, you need to stop doing random acts of marketing and start using a reliable plan for rapid business growth.Traditional thinking on creating a marketing plan has been a difficult and overwhelming process, resulting in not getting done.Google My Business reveals a new marketing cutting edge breakthrough that makes creating the foundation for a business marketing plan simple and easy. It takes the difficulty out of your business marketing strategy.Whether you´re just starting out or are an experienced season established business, Google My Business is the easiest and fastest way to create a marketing plan that will boost your business growth.In this groundbreaking new book you´ll discover:How to get new customers, clients, or prospects and how to make more and increase profits from existing ones.Don’t chase old SEO tactics in marketing that could hinder your business.A simple process for creating your own marketing platform so Google will promote your business over your competition.How to crush competitors and make yourself the only logical choice for Google to show you as the preferred listing.How to get astonishing results on a any budget using the secrets of this new cutting edge marketing from Google’s new program.How to charge high prices for your products and services and have customers actually chasing you to buy your product or services.How to comply with the changes with Google establishing your Brand and validating your entity.Using social media, branded to your company to increase the number one metric that Google uses to rank anything on the web. 1. Language: English. Narrator: Mark Ryan. Audio sample: http://samples.audible.de/bk/acx0/150160/bk_acx0_150160_sample.mp3. Digital audiobook in aax.
Do you want more customers? Do you want to increase the sale of your online products? Then, you need to learn how Search Engine Optimization works. If you want to learn the secrets of being successful as a blogger, or in any business, then this audiobook is for you. In a nutshell, this audiobook will teach you the best SEO strategies to help you rank on Google. The audiobook provides you with unparalleled insight that will help you take your business to the next level. The Google landscape has evolved and continued to change. Whether you want to carry out your own SEO work or want to hire somebody to do it for you, this audiobook will introduce you to the most important SEO concepts that you must know. The audiobook will teach you blueprints to ensure that your sites rank higher in Google. You’ll get to learn both on-page and off-page SEO strategies. Your goal is to increase income through consumer purchases. SEO practices will help you realize your goal and get even more visitors to your site, but the work doesn’t stop there. You must have something that will make your customers remain on your site. The more time a visitor spends on your website, the more relevant Google continues to measure the value of your website and boost your page ranking. The audiobook will teach you: How to do effective keyword research Back-linking SEO strategies Online marketing tips How to beat your competitors How to create a link strategy for your keywords How to write quality content Best SEO tools to use for and many more! 1. Language: English. Narrator: Michael Tingle. Audio sample: http://samples.audible.de/bk/acx0/142830/bk_acx0_142830_sample.mp3. Digital audiobook in aax.