Mit seiner weltweit führenden Suchmaschinentechnik, einer Armee von kreativen Köpfen und einer Marktkapitalisierung, die schon eineinhalb Jahre nach dem Börsengang die 100-Milliarden-Dollar-Grenze überschritten hat, kann sich das Unternehmen aussuchen, welchen nächsten Schritt es als nächsten unternimmt... Kaum eine Branche ist vor Google sicher. Dabei galt das Unternehmen lange als Sympathieträger. Sergey Brin und Larry Page lernten sich an der Stanford-Universität kennen: zwei nette Jungs, die eine gute Idee hatten und ein Unternehmen gründeten, dessen Motto auch heute noch ´´Don´t be evil´´ lautet. Schrittweise behandeln die Autoren, wie Google - unter Mithilfe gewiefter Investoren, einer unkonventionellen Unternehmenskultur und der besten Cafeteria von Silicon Valley - einen Erfolg nach dem anderen feierte. Die Google-Story ist die exzellent recherchierte Chronik einer einzigartigen Unternehmensentwicklung. Innerhalb von nur fünf Jahren entwickelte sich die Suchmaschine Google vom kalifornischen Studentenprojekt zum globalen Giganten. Pulitzer-Preisträger David A. Vise hat das erste umfassende Buch über das Weltunternehmen geschrieben. Spätestens seit dem Börsengang im Mai 2004 ist Google ein vielköpfiger Drache, der nicht allein Bill Gates nervös macht. Diese ungekürzte Hörbuch-Fassung wird Ihnen exklusiv von Audible präsentiert und ist ausschließlich im Download erhältlich. 1. Sprache: Deutsch. Erzähler: Gerhart Hinze. Hörprobe: http://samples.audible.de/bk/adko/000015/bk_adko_000015_sample.mp3. Digitales Hörbuch im AAX Format.
The inside story of the hottest business, media and technology success of our time. Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favourite brand and a standard verb recognised around the world. Its stock is worth more than General Motors´ and Ford´s combined, its staff eats for free in a dining room that used to be run by the Grateful Dead´s former chef, and its employees traverse the firm´s colourful Silicon Valley campus on scooters and inline skates. The Google Story is the definitive account of the populist media company powered by the world´s most advanced technology that in a few short years has revolutionised access to information about everything for everybody everywhere. 1. Language: English. Narrator: Stephen Hoye. Audio sample: http://samples.audible.de/bk/boli/002653/bk_boli_002653_sample.mp3. Digital audiobook in aax.
A candid, colorful, and comprehensive oral history that reveals the secrets of Silicon Valley - from the origins of Apple and Atari to the present day clashes of Google and Facebook, and all the start-ups and disruptions that happened along the way.Rarely has one economy asserted itself as swiftly - and as aggressively - as the entity we now know as Silicon Valley. Built with a seemingly permanent culture of reinvention, Silicon Valley does not fight change; it embraces it, and now powers the American economy and global innovation.So how did this omnipotent and ever-morphing place come to be? It was not by planning. It was, like many an empire before it, part luck, part timing, and part ambition. And part pure, unbridled genius...Drawing on over 200 in-depth interviews, Valley of Genius takes listeners from the dawn of the personal computer and the Internet, through the heyday of the web, up to the very moment when our current technological reality was invented. The audiobook interweaves stories of invention and betrayal, overnight success and underground exploits, to tell the story of Silicon Valley like it has never been told before. These are the stories that Valley insiders tell each other: the tall tales that are all, improbably, true.PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Pete Larkin. Audio sample: http://samples.audible.de/bk/hach/004459/bk_hach_004459_sample.mp3. Digital audiobook in aax.
In Leading Matters, current Chairman of Alphabet (Google´s parent company), former President of Stanford University, and ´´Godfather of Silicon Valley,´´ John L. Hennessy shares the core elements of leadership that helped him become a successful tech entrepreneur, esteemed academic, and venerated administrator. Hennessy´s approach to leadership is laser-focused on the journey rather than the destination. Each chapter in Leading Matters looks at valuable elements that have shaped Hennessy´s career in practice and philosophy. He discusses the pivotal role that humility, authenticity and trust, service, empathy, courage, collaboration, innovation, intellectual curiosity, storytelling, and legacy have all played in his prolific, interdisciplinary career. Hennessy takes these elements and applies them to instructive stories, such as his encounters with other Silicon Valley leaders including Jim Clark, founder of Netscape; Condoleezza Rice, former US Secretary of State and Stanford provost; John Arrillaga, one of the most successful Silicon Valley commercial real estate developers; and Phil Knight, founder of Nike and philanthropist with whom Hennessy co-founded Knight-Hennessy Scholars at Stanford University. Across government, education, commerce, and non-profits, the need for effective leadership could not be more pressing. This book is essential listening for those tasked with leading any complex enterprise in the academic, not-for-profit, or for-profit sector. 1. Language: English. Narrator: Paul Boehmer. Audio sample: http://samples.audible.de/bk/tant/014621/bk_tant_014621_sample.mp3. Digital audiobook in aax.
Behind the bitter rivalry between Apple and Google - and how it´s reshaping the way we think about technology. The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple´s now lionized CEO, and Eric Schmidt, Google´s executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other´s employees. They bid up the price of each other´s acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight moves like a novel: Vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It´s about who will control the content on those devices and where that content will come from - about the future of media in Silicon Valley, New York, and Hollywood. 1. Language: English. Narrator: J. P. Demont. Audio sample: http://samples.audible.de/bk/aren/001706/bk_aren_001706_sample.mp3. Digital audiobook in aax.
Sergey Brin e Larry Page sono i fondatori di Google, il motore di ricerca per Internet più famoso al mondo. I due cominciarono a lavorarci verso la metà degli anni Novanta. Al tempo i due studiavano presso la Stanford University, ed è proprio lì, a due passi dalla Silicon Valley, che hanno iniziato a cambiare la storia della tecnologia, della comunicazione e dell´uomo. Con questo ritratto conoscerai la loro storia personale, la loro amicizia e le tappe che li hanno portati a essere due degli uomini più importanti per il progresso dell´umanità. 1. Italian. Lorenzo Visi. http://samples.audible.de/bk/arit/000090/bk_arit_000090_sample.mp3.
Faszinierende Einblicke in die Medizin von morgen Aus dem Silicon Valley kommt die nächste Revolution, die unser Leben radikal verändern wird: die Neuerfindung der Medizin. Technikriesen wie Google und Microsoft aber auch unzählige Start-ups entwickeln eine datenbasierte, digitale Computer-Medizin, die perfekt auf den einzelnen Patienten zugeschnitten ist und unseren Umgang mit Krankheiten radikal verändern wird. Spektakuläre neue Therapien und hochwirksame Medikamente sollen uns ein gesünderes, deutlich längeres Leben bescheren. Thomas Schulz verfügt über exklusive Einblicke in die geheimen Forschungslabors der Gesundheitsbranche. Er zeigt, welche neuen Therapien demnächst verfügbar sein werden - und sagt, wie sich Ärzte und Patienten, Gesunde und Kranke auf die Zukunft der Medizin vorbereiten sollten. 1. Sprache: Deutsch. Erzähler: Frank Arnold. Hörprobe: http://samples.audible.de/bk/rhde/003527/bk_rhde_003527_sample.mp3. Digitales Hörbuch im AAX Format.
What does the world want? According to John Battelle, a company that answers that question can unlock the most intractable riddles of both business and culture. And for the past few years, that´s exactly what Google has been doing. Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley. But The Search offers much more than the inside story of Google´s triumph. It´s also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls ´´the Database of Intentions´´. Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on. No one is better qualified to explain this entire phenomenon than Battelle, who co-founded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology. And he has finally found it in search. For anyone who wants to understand how Google really succeeded, The Search is an eye-opening and indispensable read. 1. Language: English. Narrator: John Battelle. Audio sample: http://samples.audible.de/bk/adbl/000038/bk_adbl_000038_sample.mp3. Digital audiobook in aax.
Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors´ and Ford´s combined, its staff eats for free in a dining room run by the Grateful Dead´s former chef, and its employees traverse the firm´s colorful Silicon Valley campus on scooters and inline skates. The Google Story is the definitive account of the populist media company powered by the world´s most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere. In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, ´´change the world´´ through a search engine that would organize every bit of information on the Web for free. While the company has done exactly that in more than one hundred languages, Google´s quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database. Listeners will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; and the unorthodox approach that has enabled it to challenge Microsoft´s dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders´ mantra: DO NO EVIL. 1. Language: English. Narrator: Adam Grupper. Audio sample: http://samples.audible.de/bk/rand/000722/bk_rand_000722_sample.mp3. Digital audiobook in aax.