Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains, but shows you how you can improve the performance of your own website in Google´s search results, giving specific and detailed instructions about the sort of priority issues you need to address. 50 Ways to Make Google Love Your Website will teach you how to: - Use Google to help you understand how people search for the sort of things you are offering - Create a website that your customers will quickly find in Google - Make your website irresistible to links from other sites - Help Google understand what your site is about - Think like Google and win more traffic
´Bruce Daisley is on a mission to change the world of work. ´ The Times From the creator of hit podcast Eat Sleep Work Repeat comes a revolutionary re-envisioning of how to enjoy your job. In the course of a career that has taken him from some of the world´s biggest media companies to Twitter, via Google and YouTube, Bruce Daisley has become fascinated by what makes great companies tick. And in his hugely popular podcast Eat Sleep Work Repeat , he has dug right into the DNA of work, talking to leading experts about how we can make our jobs more fulfilling, more productive - and much more enjoyable. Now, in The Joy of Work , he shares the fruits of his discoveries in 30 succinct tips that range across all aspects of 21st-century office life and that combine inspiration, empirically tested insight and down-to-earth practical answers in equal measure. Are lunch breaks for wimps, or do they actually make us more productive? Is it true that you can improve team performance simply by moving the location of the kettle or coffee machine? Why are meetings so often a waste of time, and how can they be fixed? And what are Monk Mode Mornings and Hack Weeks, and why do people swear by them? If you´re not happy with the status quo, if you want to find out how things could be done better, if you´re seeking greater fulfilment at work and a life that is less fraught, The Joy of Work will point the way. __________________________ ´´This is a warm, wise and funny book which provides a terrific summary of some of the science - and stories - behind what makes work a positive part of people´s lives. From the importance of lunch to the value of laughter, this book gives witty and practical advice . I loved it and I´ve already started changing some of the things I do at work, as a result!´´ - Professor Sophie Scott ´´Don´t quit yet! In this book, Bruce shares remarkable advice that may well have you laughing while you work and truly loving your job .´´ - Biz Stone, Twitter co-founder ´´Bruce Daisley´s The Joy of Work is a joy to read . It translates the best of workplace psychology research into practical ways of establishing creative and liveable cultures at work- a must read for all of us 9-5ers! ´´ - Professor Sir Cary Cooper, ALLIANCE Manchester Business School, University of Manchester ´´Bruce´s The Joy of Work is an important reminder of simple everyday practices to improve how we all work together, which will lead to greater team and individual happiness and performance. Great results will follow. ´´ - Jack Dorsey, CEO of Twitter and Square ´´With just 30 changes , you can transform your work experience from bland and boring (or worse) to fulfilling, fun, and even joyful . Bruce Daisley has pulled together threads of research and woven them into a tapestry of strategies that actually work , and that don´t depend on the CEO´s sign-off for implementation. You can begin changing your work culture today at the individual, team, and organisational levels with these tactics that increase creativity, productivity, and satisfaction.´´ - Daniel Pink, author of WHEN and DRIVE
The team behind ´How Google Works´ returns with management lessons from legendary coach and business executive, Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Leaders at Google for over a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle have codified his wisdom in this essential guide.
The Web changes how people use content; not just content on the Web, but all content. If your content is not easy to find and immediately helpful, readers will move on almost at once. We are all children of the Web, and we come to any information system, including product documentation, looking for the search box and expecting every search to work like Google. There is no first, last, previous, next, up, or back anymore. Every Page is Page One. For technical communicators, this Every Page is Page One environment presents a unique challenge: How do you cover a large and complex product using only topics, and how do you enable your readers to find and navigate topic-based content effectively? In this ground-breaking book, Mark Baker looks beyond the usual advice on writing for the Web, and beyond the idea of topic-based writing merely as an aid to efficiency and reuse, to explore how readers really use information in the age of the Web and to lay out an approach to planning, creating, managing, and organizing topic-based documentation that really works for the reader.
Google´s Site Reliability Engineering book ignited an industry discussion on what it means to run production services today. Now, Google engineers who worked on that bestseller introduce The Site Reliability Workbook, a hands-on companion that uses concrete examples to show you how to put SRE principles and practices to work in your environment.
With Search Inside Yourself , Chade-Meng Tan, one of Google´s earliest engineers and personal growth pioneer, offers a proven method for enhancing mindfulness and emotional intelligence in life and work. Meng´s job is to teach Google´s best and brightest how to apply mindfulness techniques in the office and beyond; now, readers everywhere can get insider access to one of the most sought after classes in the country, a course in health, happiness and creativity that is improving the livelihood and productivity of those responsible for one of the most successful businesses in the world. With forewords by Daniel Goleman, author of the international bestseller Emotional Intelligence , and Jon Kabat-Zinn, renowned mindfulness expert and author of Coming To Our Senses , Meng´s Search Inside Yourself is an invaluable guide to achieving your own best potential.
With Search Inside Yourself, Chade-Meng Tan, one of Google´s earliest engineers and personal growth pioneer, offers a proven method for enhancing mindfulness and emotional intelligence in life and work. Meng´s job is to teach Google´s best and brightest how to apply mindfulness techniques in the office and beyond; now, readers everywhere can get insider access to one of the most sought after classes in the country, a course in health, happiness and creativity that is improving the livelihood and productivity of those responsible for one of the most successful businesses in the world. With forewords by Daniel Goleman, author of the international bestseller Emotional Intelligence, and Jon Kabat-Zinn, renowned mindfulness expert and author of Coming To Our Senses, Meng´s Search Inside Yourself is an invaluable guide to achieving your own best potential.